Willie Colón Brand Affinity ranks highest Univision at 16.15% . Very Strong. Score DMDB 64.87% | Fanbase 54.35%

Willie Colón — latin artist from US.

Willie Colón, a trombone player, composer, and bandleader, is a pioneering figure in Latin American music. His album El Malo is recognized for its influence on…

Willie Colón

Recognizable

Country: US | Gender: male | Artist ID: 11e81bd2-70d0-3462-b894-a0369fe50396

Find Artist

Genres

latintropicalsalsaboogaloo

Influential: 64.87% Fanbase: 54.35% Trending: 70.12%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 16.15% • Very Strong

As of 2025-09-10

1,365,003

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 64.87% | Fanbase 54.35% | Trending 70.12% | CAREER STAGE: MAINSTREAM

Biography

Willie Colón, a trombone player, composer, and bandleader, is a pioneering figure in Latin American music. His album El Malo is recognized for its influence on the "New York Sound" that revitalized interest in Latin music in the 1970s. Colón has collaborated with renowned artists such as Hector Lavoe, Rubén Blades, and Celia Cruz, producing successful albums and shaping the New York salsa scene. He has received 11 Grammy nominations, a Grammy award, and a CHUBB fellowship from Yale University. In 1992, Colón ran for the United States Congress.

Starting his music career in 1967, Colón signed with Fania Records and found success with hits like "Jazzy" and "I Wish I Had a Watermelon." Throughout his career, Colón has earned accolades for his music, including Musician of the Year awards and a Grammy for his album Canciones del Solar de los Aburridos in 1982. His collaborations with artists like Rubén Blades have resulted in top-selling albums and critical acclaim. Colón's enduring career includes forming new bands, recording successful albums, and touring extensively, maintaining his influence on Latin music.

Report Date: 2025-09-10

Willie Colón draws 18-24 & 25-34 audiences and holds attention in COLOMBIA, BRAZIL, UNITED STATES. The skew is heavily male (66%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 3,881 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Univision, Movistar, Suavecito makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Willie Colón score 0.04% — Low bucket.

Brand: UnivisionBrand: MovistarBrand: Suavecito

Followers:1,365,003

Engagements:538

Rate:0.0%

Posts:5,463

Avg Likes:531

Avg Comments:38

Avg Views:3,881

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,365,003 · Engagements 538 · Rate 0.0% Posts 5,463 · Views 3,881 · Avg Likes 531 · Avg Comments 38 · Avg Views 3,881	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 38% 25-34: 35% 35-44: 15% 45-64: 8%	Largest: 18-24 (38%); next: 25-34 (35%)
Gender Split	Female: 34% Male: 66% Non-binary/Other: 0%	Skews male (66%)
Top Countries	COLOMBIA (25%) BRAZIL (23%) UNITED STATES (12%) PERU (12%) VENEZUELA (10%)	Top regions: COLOMBIA (25%), BRAZIL (23%), UNITED STATES (12%)
Platform Engagement	Instagram: 402 avg likes/post · Youtube: 3,881 avg views/post	Best reach: Youtube 3,881 avg views; best engagement: Instagram 402 avg likes

Top Brand Affinities

Univision

Score: 16.15

Movistar

Score: 11.10

Suavecito

Score: 8.39

American Airlines

Score: 6.48

Cafecito

Score: 5.81

Amway

Score: 4.30

CNN

Score: 4.06

MasterCard Incorporated

Score: 3.95

VidaSana

Score: 3.45

ESPN

Score: 2.88

NBC

Score: 2.74

Boeing

Score: 2.74

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Top Brand Affinities

Brand	Category	Score
Univision		16.15
Movistar		11.10
Suavecito		8.39
American Airlines		6.48
Cafecito		5.81
Amway		4.30
CNN		4.06
MasterCard Incorporated		3.95
VidaSana		3.45
ESPN		2.88
NBC		2.74
Boeing		2.74
Barber Shop Connect		2.73
musical.ly		2.57
MTV		2.45
Spotify Music		2.20
Jeep		1.92
Los Angeles Lakers		1.90
Tomorrowland		1.80
Budweiser		1.75
McLaren		1.72
Herbalife		1.66
Transformers		1.64
Guinness		1.59
Cadillac		1.53
Yamaha		1.50
Sony		1.49
NBA		1.44
Heineken		1.40
SoundCloud		1.32
Warner Bros		1.31
Renault		1.31
Huawei		1.28
Beats Electronics		1.26
Harley-Davidson		1.26
FIFA		1.18
Oakley		1.18
OREO		1.17
Universal		1.17
UFC		1.12
Tesla Motors		1.11
Versace		1.11
Coachella		1.09
Suzuki		1.01
Pepsi		1.01
Rolex		0.99
NFL		0.98
Mazda		0.97
Paypal		0.96
Pixar		0.96