will.i.am Brand Affinity ranks highest Live Nation at 41.29% . Very Strong. Score DMDB 71.32% | Fanbase 71.79%

will.i.am — pop artist from US.

will.i.am, a prominent figure in American hip hop for over two decades, is renowned for his roles as a rapper, songwriter, producer, actor, and entrepreneur.…

will.i.am

Superstar

Country: US | Gender: male | Artist ID: 11e81bcb-4c6b-82f4-8d6a-a0369fe50396

Find Artist

Genres

popdance poppoppost-teen popmainstream pophip-hop & rappop rapcontemporary hip hop

Influential: 71.32% Fanbase: 71.79% Trending: 71.08%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 41.29% • Very Strong

As of 2025-09-10

7,473,713

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 71.32% | Fanbase 71.79% | Trending 71.08% | CAREER STAGE: SUPERSTAR

Biography

will.i.am, a prominent figure in American hip hop for over two decades, is renowned for his roles as a rapper, songwriter, producer, actor, and entrepreneur. As a founding member of the Black Eyed Peas, the group made a successful return to the music scene after an eight-year hiatus.

Beyond hip hop, will.i.am has engaged in various musical ventures. His 2013 album #willpower featured collaborations with a diverse range of artists, including David Guetta, Britney Spears, and K-pop group 2NE1. Known for his production work, he has contributed to projects for notable artists such as Michael Jackson, Lady Gaga, and Nicki Minaj. Recognized with multiple Grammy Awards and other accolades, will.i.am is actively involved in charitable initiatives, including his i.am Angel Foundation supporting STEAM education for underprivileged youth.

Report Date: 2025-09-10

will.i.am draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is heavily male (56%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Tiktok at 175,400 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to Live Nation, Warner Music, Amazon Music makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist will.i.am score 0.12% — Low bucket.

Brand: Live NationBrand: Warner MusicBrand: Amazon Music

Followers:7,473,713

Engagements:8,697

Rate:0.1%

Posts:1,294

Avg Likes:8,055

Avg Comments:263

Avg Views:329,569

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,473,713 · Engagements 8,697 · Rate 0.1% Posts 1,294 · Views 329,569 · Avg Likes 8,055 · Avg Comments 263 · Avg Views 329,569	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 28% 13-17: 7% 35-44: 6%	Largest: 18-24 (58%); next: 25-34 (28%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (18%) BRAZIL (9%) UNITED KINGDOM (6%) ITALY (4%) MEXICO (4%)	Top regions: UNITED STATES (18%), BRAZIL (9%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 1,807 avg likes/post · Tiktok: 175,400 avg views/post · Youtube: 154,169 avg views/post	Best reach: Tiktok 175,400 avg views; best engagement: Tiktok 3,526 avg likes

Top Brand Affinities

Live Nation

Score: 41.29

Warner Music

Score: 29.81

Amazon Music

Score: 27.91

WNBA

Score: 27.58

iHeartRadio Music Awards

Score: 20.27

Lionsgate

Score: 16.97

Akai

Score: 16.33

Mixcloud

Score: 15.13

Arri

Score: 13.38

Ableton

Score: 12.93

HBO Max

Score: 12.09

Pro Tools

Score: 11.71

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Top Brand Affinities

Brand	Category	Score
Live Nation		41.29
Warner Music		29.81
Amazon Music		27.91
WNBA		27.58
iHeartRadio Music Awards		20.27
Lionsgate		16.97
Akai		16.33
Mixcloud		15.13
Arri		13.38
Ableton		12.93
HBO Max		12.09
Pro Tools		11.71
All Saints		10.14
New Era		9.55
Costa Coffee		9.05
Delta		8.91
FOX		8.59
River Island		8.49
CNN		7.64
Paramount Pictures		7.40
Selfridges		7.32
Maybach		7.31
Atmos		7.14
Barbie		6.84
Hennessy		6.66
Marks & Spencer		6.60
Maison Margiela		6.51
Nickelodeon		5.40
Pioneer		5.38
American Airlines		5.15
Champion		5.12
boohoo		4.96
Verizon		4.83
TOM FORD		4.62
Tesla Motors		4.61
Kodak		4.58
Microsoft		4.50
Alexander McQueen		4.39
BALMAIN		4.28
ABC		4.22
Harrods		4.16
Lush		3.87
NBC		3.77
Dolce & Gabbana		3.76
Oculus		3.68
Uber		3.68
Rolls-Royce		3.66
Warner Bros		3.66
Transformers		3.56
MTV		3.49