will.i.am

will.i.am — pop artist from US.

will.i.am, a prominent figure in American hip hop for over two decades, is renowned for his roles as a rapper, songwriter, producer, actor, and entrepreneur.…

Influence: 71.32% Fanbase: 71.79% Trending: 71.08% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Live Nation • 41.15% • Very Strong

As of 2025-09-27

7,489,416

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-12-07 09:33:04 UTC

Genres

popdance poppoppost-teen popmainstream pophip-hop & rappop rapcontemporary hip hop

Biography

will.i.am, a prominent figure in American hip hop for over two decades, is renowned for his roles as a rapper, songwriter, producer, actor, and entrepreneur. As a founding member of the Black Eyed Peas, the group made a successful return to the music scene after an eight-year hiatus.

Beyond hip hop, will.i.am has engaged in various musical ventures. His 2013 album #willpower featured collaborations with a diverse range of artists, including David Guetta, Britney Spears, and K-pop group 2NE1. Known for his production work, he has contributed to projects for notable artists such as Michael Jackson, Lady Gaga, and Nicki Minaj. Recognized with multiple Grammy Awards and other accolades, will.i.am is actively involved in charitable initiatives, including his i.am Angel Foundation supporting STEAM education for underprivileged youth.

Top Brand Affinities

Report Date: 2025-09-27

will.i.am draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is heavily male (56%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 213,941 avg views per post, with Tiktok sustaining the conversation. Audience adjacency to Live Nation, Warner Music, Amazon Music makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist will.i.am score 0.12% — Low bucket.

Brand: Live NationBrand: Warner MusicBrand: Amazon Music

Followers:7,489,416

Engagements:8,887

Rate:0.1%

Posts:1,306

Avg Likes:8,168

Avg Comments:292

Avg Views:393,541

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,489,416 · Engagements 8,887 · Rate 0.1% Posts 1,306 · Views 393,541 · Avg Likes 8,168 · Avg Comments 292 · Avg Views 393,541	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 29% 13-17: 7% 35-44: 5%	Largest: 18-24 (58%); next: 25-34 (29%)
Gender Split	Female: 44% Male: 56% Non-binary/Other: 0%	Skews male (56%)
Top Countries	UNITED STATES (13%) BRAZIL (10%) UNITED KINGDOM (6%) MEXICO (4%) INDIA (4%)	Top regions: UNITED STATES (13%), BRAZIL (10%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 1,165 avg likes/post · Tiktok: 179,600 avg views/post · Youtube: 213,941 avg views/post	Best reach: Youtube 213,941 avg views; best engagement: Tiktok 3,694 avg likes

Top Brand Affinities

Live Nation

Score: 41.15

Warner Music

Score: 30.05

Amazon Music

Score: 28.50

WNBA

Score: 26.90

iHeartRadio Music Awards

Score: 20.40

Lionsgate

Score: 17.25

Akai

Score: 16.39

Mixcloud

Score: 15.28

Arri

Score: 13.39

Pioneer

Score: 13.30

Ableton

Score: 12.93

HBO Max

Score: 11.88

Brand	Category	Score
Live Nation		41.15
Warner Music		30.05
Amazon Music		28.50
WNBA		26.90
iHeartRadio Music Awards		20.40
Lionsgate		17.25
Akai		16.39
Mixcloud		15.28
Arri		13.39
Pioneer		13.30
Ableton		12.93
HBO Max		11.88
Pro Tools		11.81
All Saints		10.36
New Era		9.55
Delta		8.97
FOX		8.76
ESPN		8.63
Selfridges		8.03
Marks & Spencer		7.72
CNN		7.67
Maybach		7.26
Atmos		7.19
Barbie		7.03
Vauxhall		6.99
Hennessy		6.76
Maison Margiela		6.56
River Island		6.10
Nickelodeon		5.40
American Airlines		5.25
Champion		5.16
Verizon		4.88
Primark		4.67
TOM FORD		4.65
Kodak		4.57
Cadbury		4.51
Alexander McQueen		4.49
boohoo		4.44
BALMAIN		4.37
Harrods		4.17
Dolce & Gabbana		3.82
Oculus		3.69
NBC		3.68
Rolls-Royce		3.68
Warner Bros		3.68
Uber		3.67
New Balance		3.49
The North Face		3.43
Comedy Central		3.41
Lush		3.38