Wilbur Soot Brand Affinity ranks highest Terraria at 49.20% . Very Strong. Score DMDB 59.64% | Fanbase 55.79%

Wilbur Soot — pop artist from GB.

Wilbur Soot is a British musician, streamer, and YouTuber born on September 14, 1996. He gained popularity as a member of the YouTube group SootHouse before…

Genres

poppopindie popsocial media popalternativepov: indieelectronicdream smppixel

Scores

Score: DMDB 59.64% | Fanbase 55.79% | Trending 61.56% | CAREER STAGE: MAINSTREAM

Biography

Wilbur Soot is a British musician, streamer, and YouTuber born on September 14, 1996. He gained popularity as a member of the YouTube group SootHouse before launching his solo music career in 2019. Wilbur's music often features introspective lyrics and a mix of indie rock and folk influences. He has released several singles and EPs, including "Your New Boyfriend" and "Maybe I Was Boring." Wilbur is known for his engaging live performances and has a dedicated fan base on social media platforms.

In addition to his music career, Wilbur Soot is an active Twitch streamer, where he interacts with fans and creates content related to gaming and music. He has collaborated with other popular creators and musicians, further expanding his reach and influence in the online community. Wilbur continues to evolve as an artist, exploring new genres and creative projects while maintaining a strong connection with his audience.

Report Date: 2025-09-10

Wilbur Soot maintains consistent pull among 18-24 & 25-34 audiences across UNITED STATES, UNITED KINGDOM, CANADA. The audience leans heavily male (59%), so brand cues around style and status perform well. The clearest reach is on Youtube with 2,645,098 avg views per post; Instagram functions as the community touchpoint. Affinity with Terraria, Five Nights at Freddy's, SpeedPaint makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Wilbur Soot score 8.28% — Very Strong bucket.

Brand: TerrariaBrand: Five Nights at Freddy'sBrand: SpeedPaint

Followers:7,357,698

Engagements:609,165

Rate:8.3%

Posts:257

Avg Likes:603,468

Avg Comments:9,844

Avg Views:2,645,098

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 7,357,698 · Engagements 609,165 · Rate 8.3% Posts 257 · Views 2,645,098 · Avg Likes 603,468 · Avg Comments 9,844 · Avg Views 2,645,098	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 21% 13-17: 12% 35-44: 7%	Largest: 18-24 (57%); next: 25-34 (21%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED STATES (37%) UNITED KINGDOM (14%) CANADA (5%) PHILIPPINES (4%) AUSTRALIA (4%)	Top regions: UNITED STATES (37%), UNITED KINGDOM (14%), CANADA (5%)
Platform Engagement	Instagram: 401,381 avg likes/post · Youtube: 2,645,098 avg views/post	Best reach: Youtube 2,645,098 avg views; best engagement: Instagram 401,381 avg likes

Top Brand Affinities

Terraria

Score: 49.20

Five Nights at Freddy's

Score: 26.27

SpeedPaint

Score: 18.70

Monster High

Score: 9.10

DeviantArt

Score: 9.08

Borderlands

Score: 9.03

Cartoon Network

Score: 8.72

Hot Topic

Score: 6.52

Comedy Central

Score: 5.79

Fallout

Score: 4.16

Prismacolor

Score: 3.75

Pizza Hut

Score: 3.15

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Top Brand Affinities

Brand	Category	Score
Terraria		49.20
Five Nights at Freddy's		26.27
SpeedPaint		18.70
Monster High		9.10
DeviantArt		9.08
Borderlands		9.03
Cartoon Network		8.72
Hot Topic		6.52
Comedy Central		5.79
Fallout		4.16
Prismacolor		3.75
Pizza Hut		3.15
CBS Television Studios		2.87
Nintendo		2.79
League of Legends		2.60
CBS		2.54
Sprite		2.52
Activision Blizzard		2.10
Marvel		1.93
Call of Duty		1.91
Walmart		1.89
Pokemon		1.80
Primark		1.60
Pokemon Go		1.59
Microsoft		1.57
Marvel Entertainment		1.47
Showtime		1.42
KFC		1.42
BBC		1.39
Xbox		1.36
Pepsi		1.24
Pixar		1.23
Walt Disney		1.16
Starbucks		1.09
Paypal		1.09
Star Wars		1.07
Spotify Music		1.07
Polaroid		1.00
Tesla Motors		0.98
Pandora		0.98
Grand Theft Auto		0.90
PlayStation		0.89
Google		0.89
Etsy		0.87
SheInside		0.86
McDonald's		0.85
Netflix		0.74
Vans		0.72
SoundCloud		0.70
Sony		0.66