Why Don't We
Genres
Top Brand Affinity
Highest overlapping lifestyle brand
15,743,408
Social Media Followers
00:00:00
Hours Airplay
Scores
Biography
Why Don’t We has successfully sold out consecutive headline tours in North America and globally. They won the "Choice Music Group" award at the 2019 Teen Choice Awards, received a nomination for "Best Group" at the 2019 MTV Video Music Awards, and have made notable television appearances on shows such as NBC’s TODAY Show, ABC’s Good Morning America, CBS’s The Late Late Show with James Corden, and ABC's Jimmy Kimmel Live!
Why Don't We is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, INDIA, INDONESIA. The audience is heavily female (66%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (1,150,000 avg views per post); Instagram builds the community layer. Affinity data highlights Barbie, Coach, CBS Television Studios, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 15,743,408 · Engagements 209,890 · Rate 1.3% Posts 1,458 · Views 1,339,666 · Avg Likes 203,409 · Avg Comments 2,156 · Avg Views 1,339,666 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 61% 25-34: 19% 13-17: 15% 35-44: 4% |
Largest: 18-24 (61%); next: 25-34 (19%) |
| Gender Split |
Female: 66% Male: 34% Non-binary/Other: 0% |
Skews female (66%) |
| Top Countries |
UNITED STATES (31%) INDIA (8%) INDONESIA (6%) PHILIPPINES (5%) UNITED KINGDOM (5%) |
Top regions: UNITED STATES (31%), INDIA (8%), INDONESIA (6%) |
| Platform Engagement | Instagram: 102,149 avg likes/post · Tiktok: 1,150,000 avg views/post · Youtube: 189,666 avg views/post | Best reach: Tiktok 1,150,000 avg views; best engagement: Instagram 102,149 avg likes |
Top Brand Affinities
Barbie
Coach
CBS Television Studios
Elle Magazine
iHeartRadio Music Awards
CBS
Pull&Bear
Jollibee
Nickelodeon
Stüssy
Coachella
musical.ly
| Brand | Category | Score |
|---|---|---|
| Barbie | 8.09 | |
| Coach | 6.52 | |
| CBS Television Studios | 4.08 | |
| Elle Magazine | 3.90 | |
| iHeartRadio Music Awards | 3.87 | |
| CBS | 3.73 | |
| Pull&Bear | 3.35 | |
| Jollibee | 2.99 | |
| Nickelodeon | 2.92 | |
| Stüssy | 2.84 | |
| Coachella | 2.30 | |
| musical.ly | 2.12 | |
| Dr. Martens | 2.10 | |
| Hollister Co | 2.04 | |
| Walmart | 1.94 | |
| AMC | 1.88 | |
| Target | 1.67 | |
| Chrysler | 1.67 | |
| shein | 1.66 | |
| SheInside | 1.60 | |
| Forever 21 | 1.60 | |
| Spotify Music | 1.55 | |
| OREO | 1.50 | |
| Polaroid | 1.49 | |
| Vogue | 1.36 | |
| New Balance | 1.35 | |
| Walt Disney | 1.33 | |
| McDonald's | 1.30 | |
| Starbucks | 1.24 | |
| Gymshark | 1.24 | |
| Pixar | 1.21 | |
| Activision Blizzard | 1.18 | |
| Vans | 1.16 | |
| Lego | 1.16 | |
| Polo Ralph Lauren | 1.14 | |
| Lamborghini | 1.14 | |
| Yves Saint Laurent | 1.10 | |
| Louis Vuitton | 1.09 | |
| Bentley | 1.08 | |
| SoundCloud | 1.05 | |
| Pepsi | 1.03 | |
| Calvin Klein | 1.01 | |
| Guess | 0.99 | |
| NYX Cosmetics | 0.99 | |
| Marvel | 0.96 | |
| WWE | 0.94 | |
| Red Bull | 0.93 | |
| Sony | 0.93 | |
| Rolex | 0.92 | |
| Levi's | 0.91 |
Official Profiles
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Total Streams
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Radio Spins (2025-09-10)
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Popularity (2025-09-09)
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Artist Performace Report
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Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist
Audience (latest followers)
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| Royalties | $0.00 | $0.00 | +0.00 |
