Why Don't We

Why Don't We — pop artist from US.

Since their formation in 2016, Why Don’t We has garnered over 3 billion global career streams, 700 million YouTube views, 5 million Instagram followers, two…

Influence: 64.02% Fanbase: 64.98% Trending: 63.55% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Barbie • 8.09% • Very Strong

As of 2025-09-10

15,743,408

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 20:55:43 UTC

Genres

popdance poppoppost-teen popboy bandteen popmainstream pop

Biography

Since their formation in 2016, Why Don’t We has garnered over 3 billion global career streams, 700 million YouTube views, 5 million Instagram followers, two RIAA Platinum-certified singles, and four RIAA Gold-certified singles. They achieved two Top 20 singles at Pop radio and a Top 10 debut on the Billboard 200 with their album "8 Letters" in 2018. The band adopted an unconventional approach to releasing music, putting out five EPs in their first year together and releasing singles monthly, including hits like “Big Plans” and “What Am I.”

Why Don’t We has successfully sold out consecutive headline tours in North America and globally. They won the "Choice Music Group" award at the 2019 Teen Choice Awards, received a nomination for "Best Group" at the 2019 MTV Video Music Awards, and have made notable television appearances on shows such as NBC’s TODAY Show, ABC’s Good Morning America, CBS’s The Late Late Show with James Corden, and ABC's Jimmy Kimmel Live!

Top Brand Affinities

Report Date: 2025-09-10

Why Don't We is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, INDIA, INDONESIA. The audience is heavily female (66%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (1,150,000 avg views per post); Instagram builds the community layer. Affinity data highlights Barbie, Coach, CBS Television Studios, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Why Don't We score 1.33% — Moderate bucket.

Brand: BarbieBrand: CoachBrand: CBS Television Studios

Followers:15,743,408

Engagements:209,890

Rate:1.3%

Posts:1,458

Avg Likes:203,409

Avg Comments:2,156

Avg Views:1,339,666

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 15,743,408 · Engagements 209,890 · Rate 1.3% Posts 1,458 · Views 1,339,666 · Avg Likes 203,409 · Avg Comments 2,156 · Avg Views 1,339,666	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 61% 25-34: 19% 13-17: 15% 35-44: 4%	Largest: 18-24 (61%); next: 25-34 (19%)
Gender Split	Female: 66% Male: 34% Non-binary/Other: 0%	Skews female (66%)
Top Countries	UNITED STATES (31%) INDIA (8%) INDONESIA (6%) PHILIPPINES (5%) UNITED KINGDOM (5%)	Top regions: UNITED STATES (31%), INDIA (8%), INDONESIA (6%)
Platform Engagement	Instagram: 102,149 avg likes/post · Tiktok: 1,150,000 avg views/post · Youtube: 189,666 avg views/post	Best reach: Tiktok 1,150,000 avg views; best engagement: Instagram 102,149 avg likes

Top Brand Affinities

Barbie

Score: 8.09

Coach

Score: 6.52

CBS Television Studios

Score: 4.08

Elle Magazine

Score: 3.90

iHeartRadio Music Awards

Score: 3.87

CBS

Score: 3.73

Pull&Bear

Score: 3.35

Jollibee

Score: 2.99

Nickelodeon

Score: 2.92

Stüssy

Score: 2.84

Coachella

Score: 2.30

musical.ly

Score: 2.12

Brand	Category	Score
Barbie		8.09
Coach		6.52
CBS Television Studios		4.08
Elle Magazine		3.90
iHeartRadio Music Awards		3.87
CBS		3.73
Pull&Bear		3.35
Jollibee		2.99
Nickelodeon		2.92
Stüssy		2.84
Coachella		2.30
musical.ly		2.12
Dr. Martens		2.10
Hollister Co		2.04
Walmart		1.94
AMC		1.88
Target		1.67
Chrysler		1.67
shein		1.66
SheInside		1.60
Forever 21		1.60
Spotify Music		1.55
OREO		1.50
Polaroid		1.49
Vogue		1.36
New Balance		1.35
Walt Disney		1.33
McDonald's		1.30
Starbucks		1.24
Gymshark		1.24
Pixar		1.21
Activision Blizzard		1.18
Vans		1.16
Lego		1.16
Polo Ralph Lauren		1.14
Lamborghini		1.14
Yves Saint Laurent		1.10
Louis Vuitton		1.09
Bentley		1.08
SoundCloud		1.05
Pepsi		1.03
Calvin Klein		1.01
Guess		0.99
NYX Cosmetics		0.99
Marvel		0.96
WWE		0.94
Red Bull		0.93
Sony		0.93
Rolex		0.92
Levi's		0.91