Wham! Brand Affinity ranks highest ITV at 20.26% . Very Strong. Score DMDB 68.43% | Fanbase 58.37%

Wham! — pop artist from GB.

Wham! was a British pop duo formed by childhood friends George Michael and Andrew Ridgeley. Embracing colorful hooks and vibrant beats, the duo rose to fame in…

Wham!

Recognizable

Country: GB | Artist ID: 11e81bd1-aef6-c1b2-b870-a0369fe50396

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Genres

poppopnew romanticnew wave popsynthpopmainstream popr&b, funk & souldiscorocknew wavesoft rockmellow goldeuropeaneuropop

Influential: 68.43% Fanbase: 58.37% Trending: 73.46%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

ITV • 20.26% • Very Strong

As of 2025-09-10

1,165,891

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 68.43% | Fanbase 58.37% | Trending 73.46% | CAREER STAGE: MAINSTREAM

Biography

Wham! was a British pop duo formed by childhood friends George Michael and Andrew Ridgeley. Embracing colorful hooks and vibrant beats, the duo rose to fame in the early 1980s with hits like "Wake Me Up Before You Go-Go" and "Careless Whisper." Their energetic, dance-infused sound set them apart from the synth-pop trend of the time, propelling them to international stardom.

Meeting at Bushey Meads School in Hertfordshire, England, Michael and Ridgeley formed Wham! inspired by American dance and R&B music. With a string of chart-topping singles like "Young Guns (Go for It)" and "Everything She Wants," Wham! became known for their upbeat, youthful positivity. The duo's success peaked with the release of their second album, Make It Big, before disbanding in 1986 as Michael pursued a solo career.

Report Date: 2025-09-10

Wham! keeps 18-24 & 25-34 audiences engaged throughout UNITED STATES, UNITED KINGDOM, POLAND. The composition is female-leaning (52%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 54,909 avg views per post, while Tiktok maintains continuity between bigger moments. Overlap with ITV, Sainsbury's, Selfridges supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Wham! score 0.52% — Low bucket.

Brand: ITVBrand: Sainsbury'sBrand: Selfridges

Followers:1,165,891

Engagements:6,115

Rate:0.5%

Posts:1,290

Avg Likes:5,579

Avg Comments:215

Avg Views:82,159

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,165,891 · Engagements 6,115 · Rate 0.5% Posts 1,290 · Views 82,159 · Avg Likes 5,579 · Avg Comments 215 · Avg Views 82,159	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 40% 25-34: 29% 35-44: 16% 45-64: 10%	Largest: 18-24 (40%); next: 25-34 (29%)
Gender Split	Female: 52% Male: 48% Non-binary/Other: 0%	Skews female (52%)
Top Countries	UNITED STATES (21%) UNITED KINGDOM (9%) POLAND (5%) ITALY (4%) GERMANY (4%)	Top regions: UNITED STATES (21%), UNITED KINGDOM (9%), POLAND (5%)
Platform Engagement	Instagram: 623 avg likes/post · Tiktok: 27,250 avg views/post · Youtube: 54,909 avg views/post	Best reach: Youtube 54,909 avg views; best engagement: Tiktok 3,311 avg likes

Top Brand Affinities

ITV

Score: 20.26

Sainsbury's

Score: 13.72

Selfridges

Score: 9.10

Marks & Spencer

Score: 7.55

Amazon Music

Score: 7.35

KARL LAGERFELD

Score: 6.68

MTV

Score: 6.05

NBC

Score: 5.37

Columbia Pictures

Score: 4.71

Harrods

Score: 4.32

Mortal Kombat

Score: 4.21

BH Cosmetics

Score: 4.07

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Top Brand Affinities

Brand	Category	Score
ITV		20.26
Sainsbury's		13.72
Selfridges		9.10
Marks & Spencer		7.55
Amazon Music		7.35
KARL LAGERFELD		6.68
MTV		6.05
NBC		5.37
Columbia Pictures		4.71
Harrods		4.32
Mortal Kombat		4.21
BH Cosmetics		4.07
Cadbury		4.06
Kiko		3.70
Urban Outfitters		3.49
Tesco		3.42
Pepsi		3.29
Martini		3.29
BBC		3.15
Prismacolor		3.13
Dolce & Gabbana		3.00
Primark		2.91
Alfa Romeo		2.75
Vogue		2.69
Marc Jacobs		2.69
Paramount Pictures		2.62
Garnier		2.58
Lancôme		2.56
NHL		2.51
TOM FORD		2.46
Guinness		2.43
Armani		2.38
Valentino		2.38
Snoopy And The Peanuts Gang		2.37
Versace		2.32
Philips		2.21
Citroen		2.16
Sephora		2.14
Universal		2.13
Fiat		2.11
Calvin Klein		2.09
Dr. Martens		2.08
Lush		2.03
Spotify Music		2.00
Transformers		1.94
ASOS		1.92
Warner Bros		1.90
CBS		1.89
Polo Ralph Lauren		1.89
Tiffany		1.88