Westlife

Westlife

Superstar

Country: IE | Artist ID: 11e81bca-cdd6-29da-a29d-a0369fe50396

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Genres

popdance poppopboy bandmainstream popeuropeaneuropop
Influential: 70.48% Fanbase: 68.70% Trending: 71.36%
As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

AirAsia • 10.00% • Very Strong
As of 2025-09-10

4,647,859

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 70.48% | Fanbase 68.70% | Trending 71.36% | CAREER STAGE: SUPERSTAR

Biography

Formed in Sligo, Ireland in 1998, Westlife emerged as a successful European boy band, drawing inspiration from predecessors like Take That and Boyzone. Despite limited traction in the American market, the group achieved significant popularity in Europe, selling over 40 million albums worldwide and charting multiple platinum-selling records in the U.K. Vocalists Shane Filan, Kian Egan, Mark Feehily, Nicky Byrne, and Bryan McFadden comprised the original lineup, with hits like "Flying Without Wings" and "Swear It Again" propelling their early success.

Throughout their career, Westlife maintained a strong presence in the U.K. music scene, releasing chart-topping singles and multi-platinum albums. Following Bryan McFadden's departure in 2004, the group continued to tour and release new material, including a tribute album to the Rat Pack and several successful studio albums. After a decade-long run, Westlife disbanded in 2012 following a farewell tour that culminated in a sold-out show at Croke Park Stadium in Dublin, Ireland. In 2019, the group reunited to release their 11th studio album, "Spectrum," featuring collaborations with artists like James Bay and Ed Sheeran.
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Westlife Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

Westlife resonates most with 18-24 & 25-34 audiences and shows durable presence in INDONESIA, PHILIPPINES, UNITED STATES. With a female-leaning (52%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (191,423 avg views per post); Instagram is where fans co-sign. Affinity adjacency to AirAsia, Jollibee, Petronas makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Westlife score 0.68%Low bucket.
Brand: AirAsiaBrand: JollibeeBrand: Petronas
Followers:4,647,859
Engagements:31,743
Rate:0.7%
Posts:682
Views:191,423
Avg Likes:31,351
Avg Comments:1,203
Avg Views:191,423

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 4,647,859 · Engagements 31,743 · Rate 0.7%
Posts 682 · Views 191,423 · Avg Likes 31,351 · Avg Comments 1,203 · Avg Views 191,423
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 47%
25-34: 36%
35-44: 8%
13-17: 6%
Largest: 18-24 (47%); next: 25-34 (36%)
Gender Split Female: 52%
Male: 48%
Non-binary/Other: 0%
Skews female (52%)
Top Countries INDONESIA (23%)
PHILIPPINES (12%)
UNITED STATES (10%)
VIETNAM (7%)
IRELAND (6%)
Top regions: INDONESIA (23%), PHILIPPINES (12%), UNITED STATES (10%)
Platform Engagement Instagram: 27,885 avg likes/post · Youtube: 191,423 avg views/post Best reach: Youtube 191,423 avg views; best engagement: Instagram 27,885 avg likes

Top Brand Affinities

AirAsia
Score: 10.00
Jollibee
Score: 5.80
Petronas
Score: 4.14
Cadbury
Score: 3.92
Primark
Score: 3.88
LEGOLAND
Score: 3.68
Pizza Hut
Score: 3.53
Mulberry
Score: 3.27
Harrods
Score: 3.25
Guinness
Score: 3.22
Tesco
Score: 3.13
Lush
Score: 3.07
Brand Category Score
AirAsia 10.00
Jollibee 5.80
Petronas 4.14
Cadbury 3.92
Primark 3.88
LEGOLAND 3.68
Pizza Hut 3.53
Mulberry 3.27
Harrods 3.25
Guinness 3.22
Tesco 3.13
Lush 3.07
Gundam 2.92
Lindt 2.86
Transformers 2.66
Baileys 2.55
Oriflame 2.49
Showtime 2.48
Sunnies Studios 2.08
Timberland 1.98
UNIQLO 1.89
shein 1.79
McDonald's 1.76
Universal 1.74
Maybelline 1.64
Michael Kors 1.64
BBC 1.56
Ferrero 1.54
Walt Disney 1.45
KitKat 1.43
Pandora 1.42
Fujifilm 1.39
Starbucks 1.37
Bellagio 1.33
OREO 1.32
Lego 1.30
Samsung Group 1.29
Travelgram 1.24
Sephora 1.24
Snapseed 1.24
Spotify Music 1.21
Airbnb 1.20
Heineken 1.17
Polo Ralph Lauren 1.16
Guess 1.15
MAC Cosmetics 1.13
HBO 1.12
Coachella 1.11
New Balance 1.09
Marvel Entertainment 1.09

Official Profiles

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Artist: Westlife

Date Range: 2025-09-10 → 2025-09-10
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Westlife today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

  • Radio airplay data is being collected. Please check back soon.

Total Streams

No streaming audience data is available for this artist yet.

Radio Spins (2025-09-10)

Aired At Song Station Location Duration (s)
No spins for today.

Popularity (2025-09-09)

Platform%
No data.

Artist Performace Report

Streams: 0 ? 0 (+0.00%)

Estimate Royalties: $0.00 ? $0.00 (+0.00) Royalties measurement are based on average industry payout and may vary by artist

Audience (latest followers)
Total: 0
PlatformLatest
Popularity Change (%)
Platform2025-09-082025-09-09Change
Streaming Audience Growth
Platform2025-09-082025-09-09Change
Radio Airplay Change (min)
Song2025-09-082025-09-09Change
Streams & Royalties
Metric2025-09-082025-09-09Change
Streams00+0
Royalties$0.00$0.00+0.00

Artist Ranking, Popularity and Social Media Influence measured accurately with AI.