Wesley Safadão Brand Affinity ranks highest ChilliBeans at 20.39% . Very Strong. Score DMDB 68.00% | Fanbase 71.49%

Wesley Safadão — latin artist from BR.

Wesley Safadão — latin artist · from BR · MAINSTREAM. Explore profile, biography and music insights on Digital Music Database.

Wesley Safadão

Recognizable

Country: BR | Gender: male | Artist ID: 11e81bc3-4250-3a24-9f27-a0369fe50396

Find Artist

Genres

latinsertanejosertanejo universitarioforroarrochaother latin music

Influential: 68.00% Fanbase: 71.49% Trending: 66.25%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

ChilliBeans • 20.39% • Very Strong

As of 2025-09-10

61,620,861

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 68.00% | Fanbase 71.49% | Trending 66.25% | CAREER STAGE: MAINSTREAM

Biography

Wesley Safadão — latin artist · from BR · MAINSTREAM. Explore profile, biography and music insights on Digital Music Database.

Report Date: 2025-09-10

Wesley Safadão maintains consistent pull among 18-24 & 25-34 audiences across BRAZIL, PORTUGAL, UNITED STATES. The audience leans male-leaning (51%), so brand cues around style and status perform well. The clearest reach is on Tiktok with 177,100 avg views per post; Instagram functions as the community touchpoint. Affinity with ChilliBeans, Jequiti, Cacau Show makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Wesley Safadão score 0.14% — Low bucket.

Brand: ChilliBeansBrand: JequitiBrand: Cacau Show

Followers:61,620,861

Engagements:84,925

Rate:0.1%

Posts:11,751

Avg Likes:84,042

Avg Comments:1,589

Avg Views:216,409

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 61,620,861 · Engagements 84,925 · Rate 0.1% Posts 11,751 · Views 216,409 · Avg Likes 84,042 · Avg Comments 1,589 · Avg Views 216,409	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 33% 35-44: 9% 13-17: 5%	Largest: 18-24 (51%); next: 25-34 (33%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	BRAZIL (95%) PORTUGAL (1%) UNITED STATES (1%) INDIA (1%) ITALY (0%)	Top regions: BRAZIL (95%), PORTUGAL (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 67,170 avg likes/post · Tiktok: 177,100 avg views/post · Youtube: 39,309 avg views/post	Best reach: Tiktok 177,100 avg views; best engagement: Instagram 67,170 avg likes

Top Brand Affinities

ChilliBeans

Score: 20.39

Jequiti

Score: 17.35

Cacau Show

Score: 13.80

Colcci

Score: 13.52

Riachuelo

Score: 12.75

Itaipava

Score: 12.35

Boticario

Score: 12.23

Eudora

Score: 11.15

Moda Praia

Score: 8.77

Banco Bradesco

Score: 7.71

Danone

Score: 7.49

Amstel

Score: 6.43

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Top Brand Affinities

Brand	Category	Score
ChilliBeans		20.39
Jequiti		17.35
Cacau Show		13.80
Colcci		13.52
Riachuelo		12.75
Itaipava		12.35
Boticario		12.23
Eudora		11.15
Moda Praia		8.77
Banco Bradesco		7.71
Danone		7.49
Amstel		6.43
Arezzo		4.88
Avon		4.85
BaByliss		4.64
Mary Kay		4.62
Catupiry		4.50
Budweiser		2.83
Heineken		2.57
Lollapalooza		2.51
Oakley		1.49
Nutella		1.28
shein		1.27
Renault		1.25
Pandora		1.23
Coca-Cola		1.16
SheInside		1.13
FIFA		1.06
Chevrolet		1.04
UFC		1.04
Mitsubishi		1.04
MAC Cosmetics		1.00
L'Oréal Paris		0.99
DC Entertainment		0.91
Prada		0.86
Netflix		0.77
Levi's		0.76
NBA		0.70
Zara		0.69
Ray-Ban		0.69
musical.ly		0.69
Christian Dior		0.68
Toyota		0.65
Tiffany & Co		0.64
Honda		0.61
Ferrari		0.57
Yamaha		0.54
Volkswagen		0.54
GoPro		0.53
Porsche		0.51