Weezer Brand Affinity ranks highest Five Nights at Freddy's at 16.62% . Very Strong. Score DMDB 68.43% | Fanbase 74.73%

Weezer — pop artist from US.

Formed in California in 1992, Weezer caught the attention of producer Ric Ocasek in late 1993 with their demo tape that showcased a unique blend of powerful,…

Weezer

Superstar

Country: US | Artist ID: 11e81bd3-507a-30fe-947f-a0369fe50396

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Genres

popmodern power poprockmodern rockpermanent waverockpop rockalternativealternative rockalternative

Influential: 68.43% Fanbase: 74.73% Trending: 65.28%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Five Nights at Freddy's • 16.62% • Very Strong

As of 2025-09-10

3,936,131

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 68.43% | Fanbase 74.73% | Trending 65.28% | CAREER STAGE: SUPERSTAR

Biography

Formed in California in 1992, Weezer caught the attention of producer Ric Ocasek in late 1993 with their demo tape that showcased a unique blend of powerful, catchy music with smart and nerdy lyrics. The band's debut album in 1994, known as "The Blue Album," featured big hooks and a sweet disposition that served as a contrast to the prevailing angst of grunge. Weezer's follow-up record in 1996, "Pinkerton," took on a moody and self-loathing tone, eventually gaining cult classic status.

After a hiatus and lineup changes, Weezer returned in 2001 with "The Green Album," marking the beginning of a prolific period characterized by charming, polished power pop releases. In 2018, the band's cover of Toto's "Africa" was released after a social media campaign, leading to their first covers album and subsequent original release. Weezer's commitment to their music is evident in their eclectic discography, showcasing a balance of methodical songcraft and carefree attitude towards their cultural impact.

Report Date: 2025-09-10

Weezer is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, BRAZIL, CANADA. The audience is heavily male (67%), so messaging can confidently lean into identity, fashion, and status. Tiktok remains the best top-of-funnel driver (171,150 avg views per post); Instagram builds the community layer. Affinity data highlights Five Nights at Freddy's, Hot Topic, Pro Tools, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Weezer score 0.83% — Low bucket.

Brand: Five Nights at Freddy'sBrand: Hot TopicBrand: Pro Tools

Followers:3,936,131

Engagements:32,743

Rate:0.8%

Posts:2,670

Avg Likes:29,876

Avg Comments:595

Avg Views:194,638

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 3,936,131 · Engagements 32,743 · Rate 0.8% Posts 2,670 · Views 194,638 · Avg Likes 29,876 · Avg Comments 595 · Avg Views 194,638	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 43% 25-34: 35% 35-44: 12% 13-17: 6%	Largest: 18-24 (43%); next: 25-34 (35%)
Gender Split	Female: 33% Male: 67% Non-binary/Other: 0%	Skews male (67%)
Top Countries	UNITED STATES (42%) BRAZIL (7%) CANADA (6%) MEXICO (5%) UNITED KINGDOM (4%)	Top regions: UNITED STATES (42%), BRAZIL (7%), CANADA (6%)
Platform Engagement	Instagram: 14,837 avg likes/post · Tiktok: 171,150 avg views/post · Youtube: 23,488 avg views/post	Best reach: Tiktok 171,150 avg views; best engagement: Instagram 14,837 avg likes

Top Brand Affinities

Five Nights at Freddy's

Score: 16.62

Hot Topic

Score: 8.98

Pro Tools

Score: 7.21

Lollapalooza

Score: 5.84

SpeedPaint

Score: 5.81

Columbia Pictures

Score: 5.36

Cartoon Network

Score: 4.89

Movistar

Score: 4.89

Bandai Namco

Score: 4.68

Coors

Score: 4.41

Comedy Central

Score: 4.32

Hurley

Score: 4.28

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Top Brand Affinities

Brand	Category	Score
Five Nights at Freddy's		16.62
Hot Topic		8.98
Pro Tools		7.21
Lollapalooza		5.84
SpeedPaint		5.81
Columbia Pictures		5.36
Cartoon Network		4.89
Movistar		4.89
Bandai Namco		4.68
Coors		4.41
Comedy Central		4.32
Hurley		4.28
Burger King		4.18
Spotify Music		4.13
Taco Bell		4.12
Verizon		4.11
Bethesda Softworks		3.92
MTV		3.85
AMC		3.74
Dr. Martens		3.67
Star Wars		3.59
Kodak		3.49
Nintendo		3.19
Monster Beverage		3.18
NHL		3.08
BBC		3.04
Nickelodeon		3.03
Hot Wheels		2.98
Vans		2.96
Pizza Hut		2.93
Warner Bros		2.83
Paramount Pictures		2.74
Busch		2.72
Chrysler		2.71
Showtime		2.63
Walmart		2.55
Coachella		2.53
Guinness		2.53
Lego		2.46
Cadillac		2.45
NBC		2.42
Tinder		2.38
CBS Television Studios		2.33
Transformers		2.32
Target		2.31
Pokemon Go		2.28
WWE		2.27
Costco		2.23
Universal		2.22
Pepsi		2.21