We the Kings
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
1,811,602
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 14:40:19 UTC
Genres
Biography
In 2020, facing challenges brought on by the pandemic, the band adapted by creating music remotely and finding new ways to engage with their audience. Their latest EP, 'SAGA,' released on February 5, 2021, follows their 2018 album 'Six' and features tracks such as "Turn It Up" and "Falling (So In Love)," each reflecting a different chapter of the band's journey and relationships. We The Kings continue to evolve while staying true to their signature sound and loyal fan following.
We the Kings stands out with 18-24 & 25-34 audiences across UNITED STATES, PHILIPPINES, UNITED KINGDOM. The profile is heavily female (64%), and content lands hardest on Tiktok, where posts average 19,700 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Live Nation, Arctic Fox hair Color, Hot Topic, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes We the Kings a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,811,602 · Engagements 3,195 · Rate 0.2% Posts 1,983 · Views 33,986 · Avg Likes 3,191 · Avg Comments 87 · Avg Views 33,986 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 64% 25-34: 19% 13-17: 12% 35-44: 3% |
Largest: 18-24 (64%); next: 25-34 (19%) |
| Gender Split |
Female: 64% Male: 36% Non-binary/Other: 0% |
Skews female (64%) |
| Top Countries |
UNITED STATES (26%) PHILIPPINES (13%) UNITED KINGDOM (6%) INDIA (6%) BRAZIL (4%) |
Top regions: UNITED STATES (26%), PHILIPPINES (13%), UNITED KINGDOM (6%) |
| Platform Engagement | Instagram: 1,376 avg likes/post · Tiktok: 19,700 avg views/post · Youtube: 14,286 avg views/post | Best reach: Tiktok 19,700 avg views; best engagement: Instagram 1,376 avg likes |
Top Brand Affinities
Live Nation
Arctic Fox hair Color
Hot Topic
Influenster
Publix
Applebee's
Taco Bell
ULTA Beauty
Cheesecake Factory
Nickelodeon
Power Rangers
American Airlines
| Brand | Category | Score |
|---|---|---|
| Live Nation | 24.69 | |
| Arctic Fox hair Color | 23.35 | |
| Hot Topic | 19.36 | |
| Influenster | 8.57 | |
| Publix | 8.32 | |
| Applebee's | 8.22 | |
| Taco Bell | 7.98 | |
| ULTA Beauty | 6.59 | |
| Cheesecake Factory | 6.10 | |
| Nickelodeon | 5.69 | |
| Power Rangers | 5.21 | |
| American Airlines | 5.14 | |
| iHeartRadio Music Awards | 5.08 | |
| Busch | 4.60 | |
| Chick-fil-A | 4.58 | |
| Target | 4.48 | |
| Pilsner Urquell | 4.33 | |
| Margaritaville | 4.32 | |
| Dunkin' Donuts | 4.07 | |
| Amway | 4.01 | |
| NHL | 3.98 | |
| Showtime | 3.94 | |
| Gillette | 3.92 | |
| American Eagle | 3.92 | |
| Verizon | 3.84 | |
| Coors | 3.83 | |
| AMC | 3.70 | |
| Vans | 3.64 | |
| MTV | 3.64 | |
| Walmart | 3.57 | |
| Emporium | 3.40 | |
| OLD NAVY | 3.38 | |
| PetSmart | 3.37 | |
| Pokemon Go | 3.37 | |
| Monster Beverage | 3.29 | |
| Comedy Central | 3.24 | |
| Universal | 3.16 | |
| BBC | 2.99 | |
| Lush | 2.98 | |
| Carhartt | 2.96 | |
| NYX Cosmetics | 2.91 | |
| Columbia Pictures | 2.87 | |
| Urban Decay Cosmetics | 2.87 | |
| Chrysler | 2.86 | |
| Too Faced Cosmetics | 2.86 | |
| Kylie Cosmetics | 2.82 | |
| Chipotle Mexican Grill | 2.63 | |
| Benefit Cosmetics | 2.62 | |
| Budweiser | 2.60 | |
| Urban Outfitters | 2.60 |
Official Profiles
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LoginArtist: We the Kings
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-22 08:00 UTC | Emo's Not Dead Cruise 2026 | Norwegian Joy | Miami, United States | — |















