WayV

WayV

Country: CN

Influence: 60.18% Fanbase: 56.30% Trending: 62.13% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

• — • —

As of 2025-09-10

9,030,000

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-27 21:19:10 UTC

Genres

popk-popchinese idol poppopasian pop

Biography

WayV is a Chinese male group formed under LABEL V, consisting of members KUN, WINWIN, TEN, HENDERY, XIAOJUN, and YANGYANG. The group's name, WayV, reflects their ambition to establish themselves as internationally recognized artists through their musical talents.

WayV Marketing Affinity & Brand Fit Data

Report Date: 2025-09-10

WayV resonates most with 18-24 & 25-34 audiences and shows durable presence in INDONESIA, UNITED STATES, PHILIPPINES. With a heavily female (80%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (150,850 avg views per post); Tiktok is where fans co-sign. Affinity adjacency to leading lifestyle names makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist WayV score 0.54%Low bucket.
Followers:9,030,000
Engagements:48,722
Rate:0.5%
Posts:1,573
Views:184,330
Avg Likes:46,238
Avg Comments:448
Avg Views:184,330

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 9,030,000 · Engagements 48,722 · Rate 0.5%
Posts 1,573 · Views 184,330 · Avg Likes 46,238 · Avg Comments 448 · Avg Views 184,330
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 66%
25-34: 17%
13-17: 15%
35-44: 2%
Largest: 18-24 (66%); next: 25-34 (17%)
Gender Split Female: 80%
Male: 20%
Non-binary/Other: 0%
Skews female (80%)
Top Countries INDONESIA (22%)
UNITED STATES (14%)
PHILIPPINES (6%)
THAILAND (6%)
BRAZIL (5%)
Top regions: INDONESIA (22%), UNITED STATES (14%), PHILIPPINES (6%)
Platform Engagement Tiktok: 150,850 avg views/post · Youtube: 33,480 avg views/post Best reach: Tiktok 150,850 avg views; best engagement: Tiktok 41,800 avg likes

Top Brand Affinities

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Brand Category Score
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Official Profiles

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Artist: WayV

Date Range: 2025-12-27 → 2025-12-27
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Top 10 Songs Played Today

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Total Streams

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Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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Trending Artist