Wayne Brady
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
3,152,668
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 16:51:51 UTC
Genres
Biography
Born June 2, 1972, in Orlando, Florida, Brady began performing the central Florida theater circuit when he was still a teenager. After a brief stay in Las Vegas, he relocated to Los Angeles in 1996, where he gained stage and television experience as a dramatic artist. He made appearances on several dramatic series, including I'll Fly Away and In the Heat of the Night. In 1998, he hosted the VH1 series Vinyl Justice, in addition to his late-'90s appearance on Whose Line Is It Anyway? The TV movie musical Geppetto featured Brady in the role of a magician, alongside Whose Line host Drew Carey, who starred in the comedy.
The Wayne Brady Show debuted in 2001. Written, produced by, and starring Brady, the series showcased both his comedic and dramatic talents. A sketch comedy show that had a relatively brief run on daytime television, The Wayne Brady Show nevertheless paved the way for a similarly titled talk show that hit the airwaves the same year. His popularity grew at a rapid rate thanks to his amiable, down-to-earth persona and everyman attitude. (Brady also proved that he had a sense of humor about his image by portraying himself as a drug-dealing psychopath on a particularly memorable episode of Chappelle's Show in 2004.) Numerous appearances in television series followed, including Reno 911, Stargate SG-1, and Kevin Hill, and in 2006 he served as host for the thought-provoking TV Land series That's What I'm Talking About, a free-flowing look at the Black lifestyle in America that featured special guests such as Spike Lee, Wanda Sykes, D.L. Hughley, and Paul Mooney.
A recurring role in the popular television series Girlfriends kept him busy on the small screen, additional performances in features, like the retro-minded roller-skating comedy drama Roll Bounce and the high-stakes streetball drama Crossover, found the comic's film career gaining momentum as well. In 2007 he hosted the prime-time singing game show Don't Forget the Lyrics. A year later he focused on his own singing career by releasing his debut full-length, A Long Time Coming. The album was filled with slow jams, classic R&B flavors, and a couple of cover versions, including Stevie Wonder's "All I Do" and the Beatles' "Can't Buy Me Love." In 2009 he became the host of the daytime game show Let’s Make a Deal. Two years later, Brady returned to the recording studio after the realization that “Yου hаνе six-year-olds whο саn quote Lady Gaga’s lyrics.” In response, he released the wholesome children’s album Radio Wayne on the Disney label. ~ Sarah Sloboda, Rovi
Wayne Brady cuts through with 25-34 & 18-24 audiences and consistency across UNITED STATES, CANADA, UNITED KINGDOM. A heavily male (64%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 116,100 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Warby Parker, Dancing with the Stars, HBO Max, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,152,668 · Engagements 7,185 · Rate 0.2% Posts 1,234 · Views 118,415 · Avg Likes 6,811 · Avg Comments 122 · Avg Views 118,415 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 38% 18-24: 33% 35-44: 17% 45-64: 9% |
Largest: 25-34 (38%); next: 18-24 (33%) |
| Gender Split |
Female: 36% Male: 64% Non-binary/Other: 0% |
Skews male (64%) |
| Top Countries |
UNITED STATES (61%) CANADA (9%) UNITED KINGDOM (9%) AUSTRALIA (4%) NIGERIA (2%) |
Top regions: UNITED STATES (61%), CANADA (9%), UNITED KINGDOM (9%) |
| Platform Engagement | Instagram: 3,803 avg likes/post · Tiktok: 116,100 avg views/post · Youtube: 2,315 avg views/post | Best reach: Tiktok 116,100 avg views; best engagement: Instagram 3,803 avg likes |
Top Brand Affinities
Warby Parker
Dancing with the Stars
HBO Max
Hot Topic
Kroger
Barbie
Publix
Walgreens
RedBubble
MATTEL
NBC
Macy's
| Brand | Category | Score |
|---|---|---|
| Warby Parker | 18.90 | |
| Dancing with the Stars | 16.50 | |
| HBO Max | 13.68 | |
| Hot Topic | 8.33 | |
| Kroger | 7.68 | |
| Barbie | 7.16 | |
| Publix | 7.10 | |
| Walgreens | 6.89 | |
| RedBubble | 6.83 | |
| MATTEL | 6.76 | |
| NBC | 6.69 | |
| Macy's | 6.63 | |
| ESPN | 6.37 | |
| ULTA Beauty | 6.23 | |
| OLD NAVY | 6.21 | |
| Taco Bell | 5.85 | |
| Target | 5.56 | |
| Chick-fil-A | 5.42 | |
| Margaritaville | 5.22 | |
| iHeartRadio Music Awards | 5.05 | |
| Cartoon Network | 4.98 | |
| Final Fantasy | 4.90 | |
| Power Rangers | 4.89 | |
| Fallout | 4.88 | |
| Nickelodeon | 4.82 | |
| NORDSTROM | 4.80 | |
| Pfizer | 4.73 | |
| Paramount Pictures | 4.71 | |
| Walmart | 4.63 | |
| Gillette | 4.61 | |
| Columbia Pictures | 4.59 | |
| Kickstarter | 4.48 | |
| ABC | 4.40 | |
| NFL | 4.29 | |
| Verizon | 4.16 | |
| AMC | 4.06 | |
| WWE | 4.00 | |
| CNN | 4.00 | |
| Comedy Central | 3.98 | |
| Dunkin' Donuts | 3.95 | |
| NHL | 3.94 | |
| MTV | 3.94 | |
| Showtime | 3.88 | |
| Bethesda Softworks | 3.87 | |
| The Witcher | 3.72 | |
| Summit Entertainment | 3.70 | |
| Coors | 3.60 | |
| Los Angeles Lakers | 3.57 | |
| Babybump | 3.45 | |
| PetSmart | 3.30 |
Official Profiles
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LoginArtist: Wayne Brady
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Top 10 Songs Played Today
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Total Streams (2025-09-17)
Total: 46,252
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-13 04:00 UTC | Wayne Brady | The Palazzo | Las Vegas, United States |















