Waylon Wyatt
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
272,700
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 20:33:28 UTC
Genres
Biography
Waylon Wyatt is already in the conversation with 18-24 & 25-34 audiences in UNITED STATES, CANADA, UNITED KINGDOM. The audience is heavily male (69%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (9,186 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Ariat, Houston Livestock Show and Rodeo, Verizon points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 272,700 · Engagements 12,713 · Rate 4.7% Posts 493 · Views 9,186 · Avg Likes 12,667 · Avg Comments 87 · Avg Views 9,186 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 43% 25-34: 31% 35-44: 12% 13-17: 9% |
Largest: 18-24 (43%); next: 25-34 (31%) |
| Gender Split |
Female: 31% Male: 69% Non-binary/Other: 0% |
Skews male (69%) |
| Top Countries |
UNITED STATES (69%) CANADA (8%) UNITED KINGDOM (4%) AUSTRALIA (3%) SOUTH AFRICA (3%) |
Top regions: UNITED STATES (69%), CANADA (8%), UNITED KINGDOM (4%) |
| Platform Engagement | Instagram: 11,567 avg likes/post · Youtube: 9,186 avg views/post | Best reach: Youtube 9,186 avg views; best engagement: Instagram 11,567 avg likes |
Top Brand Affinities
Ariat
Houston Livestock Show and Rodeo
Verizon
Carhartt
Coors
GMC
Busch
Bud Light
Monster Beverage
Taco Bell
ESPN
WWE
| Brand | Category | Score |
|---|---|---|
| Ariat | 41.67 | |
| Houston Livestock Show and Rodeo | 13.91 | |
| Verizon | 8.89 | |
| Carhartt | 8.76 | |
| Coors | 8.19 | |
| GMC | 7.59 | |
| Busch | 6.97 | |
| Bud Light | 5.86 | |
| Monster Beverage | 5.42 | |
| Taco Bell | 5.14 | |
| ESPN | 4.73 | |
| WWE | 4.56 | |
| Gillette | 4.53 | |
| American Eagle | 4.28 | |
| Budweiser | 4.18 | |
| Chick-fil-A | 4.07 | |
| NHL | 3.57 | |
| Walmart | 3.30 | |
| Gatorade | 3.13 | |
| Oakley | 3.06 | |
| Lululemon Athletica | 3.02 | |
| Ford | 2.74 | |
| Jeep | 2.72 | |
| Under Armour | 2.68 | |
| Chevrolet | 2.58 | |
| Harley-Davidson | 2.51 | |
| Gymshark | 2.37 | |
| Dodge | 2.36 | |
| Mulberry | 2.32 | |
| Red Bull | 2.28 | |
| Coachella | 2.26 | |
| AMC | 2.17 | |
| The Olympic Games | 1.96 | |
| GoPro | 1.93 | |
| Toyota | 1.88 | |
| Target | 1.82 | |
| Hollister Co | 1.70 | |
| Los Angeles Lakers | 1.67 | |
| KTM | 1.62 | |
| Jack Daniels | 1.58 | |
| Vans | 1.55 | |
| Chrysler | 1.53 | |
| Spotify Music | 1.52 | |
| shein | 1.51 | |
| Nissan | 1.50 | |
| Honda | 1.49 | |
| Pixar | 1.48 | |
| Chipotle Mexican Grill | 1.47 | |
| Activision Blizzard | 1.46 | |
| Guinness | 1.44 |
Official Profiles
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LoginArtist: Waylon Wyatt
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-03-11 02:00 UTC | Waylon Wyatt, Rockefeller Scene | Rockefeller | Oslo, Norway | |
| 2026-03-13 23:15 UTC | Country 2 Country Festival 2026 | Indigo At The O2 | London, United Kingdom | songkick.com songkick.com songkick.com songkick.com axs-uk.sjv.io c2c-countrytocountry.com c2c-countrytocountry.com c2c-countrytocountry.com axs-uk.sjv.io c2c-countrytocountry.com lnk.to axs-uk.sjv.io c2c-countrytocountry.com axs-uk.sjv.io lnk.to axs-uk.sjv.io c2c-countrytocountry.com axs-uk.sjv.io songkick.com songkick.com songkick.com songkick.com songkick.com songkick.com |
