Waylon Jennings

Waylon Jennings — country artist from US.

Waylon Jennings, a key figure in the outlaw country movement of the '70s, rose to fame with his distinctive baritone and stripped-down honky tonk sound.…

Influence: 66.72% Fanbase: 51.80% Trending: 74.18% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ariat • 31.75% • Very Strong

As of 2025-11-14

732,037

Social Media Followers

As of 2025-11-14

00:00:00

Hours Airplay

2025-12-28 18:25:25 UTC

Genres

countrycountrycountry rockoutlaw countrytexas countryclassic texas country

Biography

Waylon Jennings, a key figure in the outlaw country movement of the '70s, rose to fame with his distinctive baritone and stripped-down honky tonk sound. Rejecting Nashville conventions, he influenced artists like Willie Nelson and Kris Kristofferson, shaping the hardcore country genre. Born in Littlefield, TX, Jennings began his musical journey as a young DJ and formed his first band before moving to Phoenix and eventually Nashville in the '60s. By the '70s, he achieved mainstream success with hits like "This Time" and "Are You Sure Hank Done It This Way."

In the '80s, Jennings battled drug abuse but rebounded to form the supergroup The Highwaymen with Nelson, Kristofferson, and Johnny Cash. Despite shifting country music trends, he continued to perform and release albums, earning critical acclaim. Jennings passed away in 2002, leaving behind a lasting legacy in country music.

Top Brand Affinities

Report Date: 2025-11-14

Waylon Jennings stands out with 45-64 & 25-34 audiences across UNITED STATES, CANADA, BRAZIL. The profile is heavily male (72%), and content lands hardest on Youtube, where posts average 698,170 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Ariat, Miller Lite, Tagaz, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Waylon Jennings a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Waylon Jennings score 1.15% — Moderate bucket.

Brand: AriatBrand: Miller LiteBrand: Tagaz

Followers:732,037

Engagements:7,560

Rate:1.0%

Posts:3,302

Avg Likes:7,329

Avg Comments:200

Avg Views:710,978

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 732,037 · Engagements 7,560 · Rate 1.0% Posts 3,302 · Views 710,978 · Avg Likes 7,329 · Avg Comments 200 · Avg Views 710,978	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	45-64: 33% 25-34: 30% 35-44: 26% 18-24: 8%	Largest: 45-64 (33%); next: 25-34 (30%)
Gender Split	Female: 28% Male: 72% Non-binary/Other: 0%	Skews male (72%)
Top Countries	UNITED STATES (72%) CANADA (7%) BRAZIL (3%) AUSTRALIA (2%) NETHERLANDS (1%)	Top regions: UNITED STATES (72%), CANADA (7%), BRAZIL (3%)
Platform Engagement	Instagram: 2,157 avg likes/post · Youtube: 698,170 avg views/post	Best reach: Youtube 698,170 avg views; best engagement: Youtube 4,427 avg likes

Top Brand Affinities

Ariat

Score: 31.75

Miller Lite

Score: 29.69

Tagaz

Score: 25.62

Ampeg

Score: 23.32

Kenworth

Score: 22.09

RAM Trucks

Score: 16.32

Coors

Score: 16.32

Marshall

Score: 16.31

MOOG

Score: 14.62

Jim Beam

Score: 13.80

Amazon Music

Score: 13.70

Barstool Sports

Score: 13.70

Brand	Category	Score
Ariat		31.75
Miller Lite		29.69
Tagaz		25.62
Ampeg		23.32
Kenworth		22.09
RAM Trucks		16.32
Coors		16.32
Marshall		16.31
MOOG		14.62
Jim Beam		13.80
Amazon Music		13.70
Barstool Sports		13.70
Stihl		11.09
Bud Light		10.90
Buick		10.62
Harley-Davidson		9.35
Sennheiser		9.32
Dr Pepper		9.22
Free People		9.12
Cadillac		8.96
Bonneville		8.85
Margaritaville		8.46
Houston Livestock Show and Rodeo		8.08
GMC		7.90
Pontiac		7.82
Nixon		7.35
Carhartt		7.12
Publix		6.82
Busch		6.66
Budweiser		6.42
Dodge		6.32
Walgreens		6.05
Jameson		5.98
Chevrolet		5.62
Verizon		5.56
Kroger		5.56
Jeep		5.30
Ford		5.23
The Home Depot		4.52
Pilsner Urquell		4.43
iHeartRadio Music Awards		4.36
Jack Daniels		4.35
Monster Beverage		4.26
Holden		4.23
Columbia Pictures		4.07
Paramount Pictures		3.99
Gillette		3.94
NHL		3.84
NBC		3.70
Chrysler		3.67