Wax Motif
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
212,168
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:30:57 UTC
Genres
Biography
In late 2019, Wax founded his very own imprint, Divided Souls Records, with the lead single for the imprint of the same name, “Divided Souls” Ft. Diddy. The imprint has first and foremost served as a home for the Wax’s hot streak of solo originals, as well as a collection of collabs, including Diplo, Matroda, AC Slater, 220Kid, Euro Trash and manymore.
Wax coming off his 2022 debut album release, House Of Wax, that has accumulated over 33 Million streams. The album incorporates electronic music euphoria as easily as it does hip-hop swagger, journeying through meditative, chilled-out vibes, summery, highway-cruising bops, and dance floor bangers.
Wax’s music has made the it to the decks and supported by acts such as Lee Floss, Dom Dolla, James Blake, John Summit, Solomun, Meduza, MK, FISHER, Chris Lake, CID, Don Diablo, and Zhu. Wax also flipped Drake’s Honestly Nevermind, yielding radio support and co-signed by Gordo.
2023 the horizon is only brighter with already having slated records with Repopulate Mars and Nervous Records in first few months. Wax has several additional IDs that are circulating the internet and social media, only waiting to be released in the near future.
Wax Motif resonates most with 18-24 & 25-34 audiences and shows durable presence in UNITED STATES, POLAND, BRAZIL. With a heavily male (77%) skew, campaigns can carry a confident voice and visual identity. Tiktok is the reach spine (7,237 avg views per post); Instagram is where fans co-sign. Affinity adjacency to iHeartRaves, Pioneer, Ableton makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 212,168 · Engagements 3,090 · Rate 1.5% Posts 322 · Views 8,940 · Avg Likes 3,023 · Avg Comments 88 · Avg Views 8,940 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 45% 25-34: 38% 35-44: 10% 13-17: 5% |
Largest: 18-24 (45%); next: 25-34 (38%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
UNITED STATES (29%) POLAND (6%) BRAZIL (5%) VIETNAM (4%) INDIA (4%) |
Top regions: UNITED STATES (29%), POLAND (6%), BRAZIL (5%) |
| Platform Engagement | Instagram: 2,156 avg likes/post · Tiktok: 7,237 avg views/post · Youtube: 1,703 avg views/post | Best reach: Tiktok 7,237 avg views; best engagement: Instagram 2,156 avg likes |
Top Brand Affinities
iHeartRaves
Pioneer
Ableton
Trancefamily
Mixcloud
Phase One
Live Nation
SoundCloud
Tomorrowland
MOOG
Akai
Coachella
| Brand | Category | Score |
|---|---|---|
| iHeartRaves | 149.54 | |
| Pioneer | 66.35 | |
| Ableton | 47.37 | |
| Trancefamily | 46.88 | |
| Mixcloud | 45.95 | |
| Phase One | 38.51 | |
| Live Nation | 28.06 | |
| SoundCloud | 20.37 | |
| Tomorrowland | 19.65 | |
| MOOG | 18.92 | |
| Akai | 17.70 | |
| Coachella | 17.49 | |
| Alphalete | 14.03 | |
| REVOLVE | 13.69 | |
| Barstool Sports | 11.90 | |
| Amazon Music | 10.76 | |
| Pro Tools | 10.37 | |
| Lollapalooza | 8.91 | |
| Brandy Melville | 8.16 | |
| Beats Electronics | 8.08 | |
| American Airlines | 7.60 | |
| Steve Madden | 6.76 | |
| Jameson | 6.22 | |
| Bud Light | 6.17 | |
| Spotify Music | 5.98 | |
| Coors | 5.50 | |
| Urban Outfitters | 5.33 | |
| iHeartRadio Music Awards | 5.28 | |
| Lululemon Athletica | 5.18 | |
| Amway | 5.12 | |
| Verizon | 4.57 | |
| Acura | 4.07 | |
| Gillette | 4.00 | |
| shein | 3.94 | |
| Taco Bell | 3.75 | |
| American Eagle | 3.73 | |
| Red Bull | 3.53 | |
| Budweiser | 3.52 | |
| Bacardi | 3.48 | |
| Grand Theft Auto | 3.25 | |
| SheInside | 3.25 | |
| Monster Beverage | 3.17 | |
| NHL | 3.16 | |
| Abercrombie & Fitch | 3.13 | |
| Los Angeles Lakers | 3.07 | |
| Hennessy | 3.03 | |
| MTV | 2.89 | |
| Busch | 2.86 | |
| Dr. Martens | 2.85 | |
| Stüssy | 2.84 |
Official Profiles
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LoginArtist: Wax Motif
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Top 10 Songs Played Today
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Total Streams (2025-09-10)
Total: 925,282
| PLATFORM | TOTAL | % | |
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797,078 | 86.14% |
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128,204 | 13.86% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















