Wave Racer

Wave Racer

Country: AU | Gender: male

Influence: 53.36% Fanbase: 36.63% Trending: 61.73% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Ableton • 69.09% • Very Strong

As of 2025-09-08

16,602

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 09:49:15 UTC

Genres

popaustralian indiehyperpopelectronicelectronicfuture bassvapor twitchasiankawaii future bass

Biography

Wave Racer’s debut album To Stop From Falling Off The Earth is a bold sonic departure for the Australian producer, real name Tom Purcell. Eleven tracks blend the rush of his trademark glistening, ecstatic 64-bit production with his love of quirk-driven pop, and in a first, Tom’s own voice. Purcell saw anxieties bubbling up since his first success at 21 when he uploaded tracks Rock U Tonite / Stoopid online under the name Wave Racer. Soon after, he signed to tastemaker label Future Classic & won praise from Skrillex, Flume & Ryan Hemsworth, remixing the latter as well as the likes of Foster The People & Duke Dumont. In 2019, he returned with AUTO, his first original release since 2015 EP Flash Drive, and first with new label Astral People Recordings. A glitchy, vocoder-infused meta-pop ballad, the song sees Purcell fight through mechanical expectations to constantly release music and play the role of party-starting DJ; a creative break-through that bellied the rest of the album. Inspired by The 1975's balance of irony & sincerity, Tom wanted to reveal more of himself while not being too serious. The result is vulnerable, self-deprecating electronica, equal parts light and dark. Highlight Look Up To Yourself doubles as the album’s mantra, as Tom combats his anxieties with self-described ‘corny but helpful’ advice transformed into intriguing, playful pop. It worked for him: the proof is To Stop From Falling Off The Earth itself, an assured, charming reintroduction to Wave Racer.

Wave Racer Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Wave Racer performs best with fans in the 18-24 range, concentrated in UNITED STATES, AUSTRALIA, JAPAN. Audience composition is heavily male (80%), which simplifies targeting and creative tone. The most reliable reach comes from Youtube at 5,533 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Ableton, TeamCozy, Akai, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Wave Racer is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Wave Racer score 2.76%Strong bucket.
Brand: AbletonBrand: TeamCozyBrand: Akai
Followers:16,602
Engagements:459
Rate:2.8%
Posts:202
Views:5,533
Avg Likes:444
Avg Comments:29
Avg Views:5,533

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 16,602 · Engagements 459 · Rate 2.8%
Posts 202 · Views 5,533 · Avg Likes 444 · Avg Comments 29 · Avg Views 5,533
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 50%
25-34: 35%
35-44: 7%
13-17: 6%
Largest: 18-24 (50%); next: 25-34 (35%)
Gender Split Female: 20%
Male: 80%
Non-binary/Other: 0%
Skews male (80%)
Top Countries UNITED STATES (48%)
AUSTRALIA (10%)
JAPAN (5%)
INDONESIA (4%)
UNITED KINGDOM (3%)
Top regions: UNITED STATES (48%), AUSTRALIA (10%), JAPAN (5%)
Platform Engagement Instagram: 317 avg likes/post · Youtube: 5,533 avg views/post Best reach: Youtube 5,533 avg views; best engagement: Instagram 317 avg likes

Top Brand Affinities

Ableton
Score: 69.09
TeamCozy
Score: 57.86
Akai
Score: 39.40
Launchpad
Score: 39.11
MOOG
Score: 32.80
Pioneer
Score: 24.37
Mixcloud
Score: 21.67
SoundCloud
Score: 20.01
Trancefamily
Score: 18.33
Coachella
Score: 16.86
Pro Tools
Score: 11.44
Qantas
Score: 10.73
Brand Category Score
Ableton 69.09
TeamCozy 57.86
Akai 39.40
Launchpad 39.11
MOOG 32.80
Pioneer 24.37
Mixcloud 21.67
SoundCloud 20.01
Trancefamily 18.33
Coachella 16.86
Pro Tools 11.44
Qantas 10.73
Sennheiser 9.38
Beats Electronics 9.25
Amazon Music 8.52
Lollapalooza 7.76
Spotify Music 7.06
Kmart 6.38
Tomorrowland 6.14
Coors 5.77
Sega 5.41
Oculus 4.90
Nintendo 4.35
Holden 3.94
Kickstarter 3.86
BALMAIN 3.83
Final Fantasy 3.78
Taco Bell 3.75
Stüssy 3.73
Smirnoff 3.70
Gundam 3.69
MTV 3.63
Sunnies Studios 3.55
Tinder 3.41
Paramount Pictures 3.39
Fallout 3.39
Nickelodeon 3.31
Kodak 3.22
Gatorade 3.20
Red Bull 3.13
Fujifilm 3.12
Airbnb 3.07
Showtime 2.90
ASOS 2.89
Polaroid 2.88
Pokemon Go 2.86
Hennessy 2.77
Emporium 2.73
Carhartt 2.72
Columbia Pictures 2.64

Official Profiles

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Artist: Wave Racer

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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