Watsky

Watsky — rock artist from US.

Watsky has made a career of experimenting while staying the same. Even as his hip hop has evolved to include elements of rock, jazz and orchestral…

Influence: 60.52% Fanbase: 48.38% Trending: 66.59% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Arctic Fox hair Color • 17.62% • Very Strong

As of 2025-09-08

1,072,476

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:05:49 UTC

Genres

rockmodern rockhip-hop & rappop raphip-hop/rapindie pop rapabstract hip hoprapcontemporary hip hophip hopcomedy & spoken wordcomic

Biography

Watsky has made a career of experimenting while staying the same. Even as his hip hop has evolved to include elements of rock, jazz and orchestral arrangements, he has held true to his distinct blend of occasionally funny, often virtuosic, always honest wordplay. A product San Francisco’s spoken word poetry scene, Watsky has appeared on HBO Def Poetry, Ellen, NPR, PBS, Lin-Manuel Miranda’s Hamilton Mixtape, toured extensively with his live band, and accumulated over 200 million YouTube views. In 2016 his new album x Infinity reached #4 on the Billboard rap albums chart, and his debut essay collection, How To Ruin Everything (Plume/Penguin/Random-House), was a New York Times bestseller.

Top Brand Affinities

Report Date: 2025-09-08

Watsky has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, UNITED KINGDOM, CANADA. A heavily male (73%) profile supports collaborations that trade on identity and lifestyle. Youtube provides the headline exposure at 34,226 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Arctic Fox hair Color, Skullcandy, Hot Topic signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Watsky score 0.60% — Low bucket.

Brand: Arctic Fox hair ColorBrand: SkullcandyBrand: Hot Topic

Followers:1,072,476

Engagements:6,450

Rate:0.6%

Posts:1,887

Avg Likes:6,220

Avg Comments:260

Avg Views:34,226

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,072,476 · Engagements 6,450 · Rate 0.6% Posts 1,887 · Views 34,226 · Avg Likes 6,220 · Avg Comments 260 · Avg Views 34,226	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 30% 13-17: 6% 35-44: 6%	Largest: 18-24 (55%); next: 25-34 (30%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (56%) UNITED KINGDOM (10%) CANADA (5%) AUSTRALIA (4%) BRAZIL (2%)	Top regions: UNITED STATES (56%), UNITED KINGDOM (10%), CANADA (5%)
Platform Engagement	Instagram: 4,206 avg likes/post · Youtube: 34,226 avg views/post	Best reach: Youtube 34,226 avg views; best engagement: Instagram 4,206 avg likes

Top Brand Affinities

Arctic Fox hair Color

Score: 17.62

Skullcandy

Score: 14.17

Hot Topic

Score: 9.79

Taco Bell

Score: 9.04

Fallout

Score: 7.70

Borderlands

Score: 7.16

RedBubble

Score: 5.80

Showtime

Score: 5.46

Walgreens

Score: 5.39

Kickstarter

Score: 5.15

Ableton

Score: 4.93

Pokemon Go

Score: 4.84

Brand	Category	Score
Arctic Fox hair Color		17.62
Skullcandy		14.17
Hot Topic		9.79
Taco Bell		9.04
Fallout		7.70
Borderlands		7.16
RedBubble		5.80
Showtime		5.46
Walgreens		5.39
Kickstarter		5.15
Ableton		4.93
Pokemon Go		4.84
Verizon		4.76
Pacific Northwest Wonderland		4.72
Margaritaville		4.55
Bud Light		4.41
Comedy Central		4.34
Prismacolor		4.16
Nickelodeon		4.10
Gatorade		4.08
Nintendo		4.06
Sega		4.04
Final Fantasy		3.88
SoundCloud		3.80
Bethesda Softworks		3.78
Cartoon Network		3.65
Mortal Kombat		3.64
Chrysler		3.59
Columbia Pictures		3.57
AMC		3.56
Walmart		3.54
Coors		3.51
Monster Beverage		3.47
Pokemon		3.46
The Witcher		3.46
Busch		3.40
Activision Blizzard		3.35
Tinder		3.24
Chipotle Mexican Grill		3.21
BBC		3.06
Lollapalooza		3.06
Sprite		2.98
Star Wars		2.97
Polaroid		2.97
Spotify Music		2.92
Paramount Pictures		2.90
Emporium		2.85
NHL		2.79
Lush		2.67
Vans		2.63