Warren Hue
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
275,384
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 20:54:50 UTC
Genres
Biography
Born on 20 June 2002 in Jakarta, Indonesian rapper, singer, songwriter, and producer Warren Hue made the leap from SoundCloud rapper to national star in the space of a few years. He kicked things off with a remix of Valee's "Womp Womp" in 2018 (posted under his gamer tag warrenisyellow) and after writing and producing for American rapper Aminé's debut mixtape OnePointFive, released his own debut Alien that same year. A collaborative project with Chasu, Sugartown followed in 2019 and in 2020 he became the fourth Indonesian artist to sign with American entertainment giant 88rising, which helped him break through to a wider audience. The following year he changed his artist name to Warren Hue and issued his first major-label track in "Freaks", a collaborative effort with Japanese girl group Atarashii Gakko!, with singles "Omomo Punk", "Too Many Tears", and "West" also arriving in 2021. He joined fellow Asian stars Rich Brian and NIKI on the "California" single (2021) and lent his voice to 88rising’s soundtrack for Marvel’s Shang-Chi and the Legend of the Ten Rings (also in 2021). 2022 marked the arrival of his debut album, BOY OF THE YEAR, which yielded three singles: “HANDSOME”, “W” featuring yvngxchris, and “RUNAWAY W ME”.
Warren Hue builds repeat engagement among 18-24 & 25-34 audiences throughout UNITED STATES, INDONESIA, CHINA. With a heavily male (63%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (74,879 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Oppo, GENTLE MONSTER, Champion point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 275,384 · Engagements 10,176 · Rate 3.7% Posts 372 · Views 103,979 · Avg Likes 10,152 · Avg Comments 133 · Avg Views 103,979 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 61% 25-34: 23% 13-17: 12% 35-44: 3% |
Largest: 18-24 (61%); next: 25-34 (23%) |
| Gender Split |
Female: 37% Male: 63% Non-binary/Other: 0% |
Skews male (63%) |
| Top Countries |
UNITED STATES (32%) INDONESIA (30%) CHINA (5%) UNITED KINGDOM (3%) THAILAND (3%) |
Top regions: UNITED STATES (32%), INDONESIA (30%), CHINA (5%) |
| Platform Engagement | Instagram: 8,657 avg likes/post · Tiktok: 29,100 avg views/post · Youtube: 74,879 avg views/post | Best reach: Youtube 74,879 avg views; best engagement: Instagram 8,657 avg likes |
Top Brand Affinities
Oppo
GENTLE MONSTER
Champion
Acne Studios
Vivienne Westwood
Maison Margiela
Stüssy
Ableton
OOTD Magazine
UNIQLO
Gundam
Fujifilm
| Brand | Category | Score |
|---|---|---|
| Oppo | 18.94 | |
| GENTLE MONSTER | 11.38 | |
| Champion | 8.34 | |
| Acne Studios | 8.20 | |
| Vivienne Westwood | 7.51 | |
| Maison Margiela | 6.67 | |
| Stüssy | 6.19 | |
| Ableton | 5.79 | |
| OOTD Magazine | 5.74 | |
| UNIQLO | 4.72 | |
| Gundam | 4.70 | |
| Fujifilm | 4.58 | |
| Coach | 4.40 | |
| Coachella | 3.48 | |
| SoundCloud | 3.18 | |
| Spotify Music | 2.97 | |
| ASICS | 2.89 | |
| A Game of Tones | 2.83 | |
| Supreme | 2.81 | |
| Carhartt | 2.78 | |
| Kodak | 2.72 | |
| H&M | 2.72 | |
| Pull&Bear | 2.68 | |
| Timberland | 2.61 | |
| Balenciaga | 2.54 | |
| The North Face | 2.53 | |
| Urban Outfitters | 2.46 | |
| Adobe | 2.46 | |
| KENZO | 2.45 | |
| Converse | 2.29 | |
| Dr. Martens | 2.29 | |
| Lollapalooza | 2.20 | |
| Petronas | 2.07 | |
| LEGOLAND | 2.01 | |
| Chrysler | 1.96 | |
| Polaroid | 1.96 | |
| Sprite | 1.96 | |
| Snapseed | 1.93 | |
| Fenty beauty | 1.75 | |
| New Balance | 1.71 | |
| Lacoste | 1.68 | |
| League of Legends | 1.67 | |
| Vans | 1.66 | |
| Xiaomi | 1.57 | |
| Levi's | 1.51 | |
| Bershka | 1.50 | |
| Marvel | 1.48 | |
| Forever 21 | 1.47 | |
| Yves Saint Laurent | 1.47 | |
| Showtime | 1.44 |
Official Profiles
Login to view Contact
LoginArtist: Warren Hue
The map shows every radio station that aired Warren Hue today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
