Wardruna

Wardruna

Country: NO

Influence: 61.34% Fanbase: 50.22% Trending: 66.90% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Witcher • 31.14% • Very Strong

As of 2025-09-21

1,151,301

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 10:09:48 UTC

Genres

othersworldwidefolk & traditionalnordic folkmedieval folkviking folkrune folk

Biography

From the deep woods now emerges Birna, Wardruna’s sixth studio album. Through his never resting dialogue with nature, main composer Einar Selvik has been searching for the voice of the bear, our lost sister of the forest. Resulting in this upcoming release, scheduled for January 24, 2025 through Sony Music and By Norse. Birna – the she-bear in Old Norse – is a work of art dedicated to the warden of the forest, nature’s caretaker, and her battles here on earth. Slowly driven out of her habitat by modern day societies, she has entered a stage of permanent hibernation. As a result, the forest is gradually dying, longing for its pulse and heart – its shepherd. Birna calls for her return.“Where the previous album Kvitravn was a step conceptually from the past to the present, Birna even more so seeks to address the here and now and the way forward,” states composer Einar Selvik.

From the Runaljod trilogy (2009, 2013, 2016), exploring old Norse myths, traditions, and language through the 24 proto-Norse runes, the sound of Wardruna evolved and blended into the stripped down, acoustic compositions on Skald (2018). Kvitravn (White-Raven) (2021) explores Northern sorcery, spirit-animals, animism, and the act of creation – the ever-interchanging prolific relationship between the skaldic poet and nature itself. The record charted in 13 countries, including #1 in Canada and Austria, and #2 in Germany.

www.wardruna.com

Wardruna Marketing Affinity & Brand Fit Data

Report Date: 2025-09-21

Wardruna builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, GHANA, RUSSIA. With a heavily male (70%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (13,654 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Witcher, The Witcher, Bloodborne point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Wardruna score 0.50%Low bucket.
Brand: WitcherBrand: The WitcherBrand: Bloodborne
Followers:1,151,301
Engagements:5,734
Rate:0.5%
Posts:915
Views:14,043
Avg Likes:5,699
Avg Comments:80
Avg Views:14,043

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 1,151,301 · Engagements 5,734 · Rate 0.5%
Posts 915 · Views 14,043 · Avg Likes 5,699 · Avg Comments 80 · Avg Views 14,043
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 42%
18-24: 36%
35-44: 14%
45-64: 6%
Largest: 25-34 (42%); next: 18-24 (36%)
Gender Split Female: 30%
Male: 70%
Non-binary/Other: 0%
Skews male (70%)
Top Countries UNITED STATES (17%)
GHANA (14%)
RUSSIA (9%)
NIGERIA (8%)
BRAZIL (8%)
Top regions: UNITED STATES (17%), GHANA (14%), RUSSIA (9%)
Platform Engagement Instagram: 4,416 avg likes/post · Tiktok: 389 avg views/post · Youtube: 13,654 avg views/post Best reach: Youtube 13,654 avg views; best engagement: Instagram 4,416 avg likes

Top Brand Affinities

Witcher
Score: 31.14
The Witcher
Score: 21.21
Bloodborne
Score: 13.08
World of Warcraft
Score: 12.08
Fallout
Score: 8.81
God of War
Score: 8.39
The Last of Us
Score: 6.51
New Line Cinema
Score: 6.37
Diablo
Score: 6.05
Jagermeister
Score: 5.99
Resident Evil
Score: 5.61
HBO
Score: 5.03
Brand Category Score
Witcher 31.14
The Witcher 21.21
Bloodborne 13.08
World of Warcraft 12.08
Fallout 8.81
God of War 8.39
The Last of Us 6.51
New Line Cinema 6.37
Diablo 6.05
Jagermeister 5.99
Resident Evil 5.61
HBO 5.03
Kickstarter 4.87
Final Fantasy 4.84
Dr. Martens 4.28
Mortal Kombat 4.20
Jack Daniels 4.07
AMC 3.89
Star Wars 3.87
Bethesda Softworks 3.84
Guinness 3.63
Columbia Pictures 3.44
Ubisoft 3.06
Activision Blizzard 3.04
Warner Bros 3.04
Harley-Davidson 3.02
Showtime 2.83
Faber-Castell 2.68
Monster Beverage 2.67
A Game of Tones 2.66
League of Legends 2.65
Matrix 2.48
Lush 2.48
Etsy 2.25
PlayStation 2.21
Lego 2.15
Urban Decay Cosmetics 2.10
Marvel Entertainment 2.03
NYX Cosmetics 1.98
Spotify Music 1.93
BBC 1.93
Nintendo 1.92
Geocaching 1.90
Polaroid 1.88
Tinder 1.88
Pokemon Go 1.87
Paramount Pictures 1.84
DC Entertainment 1.76
Budweiser 1.70
Fujifilm 1.68

Official Profiles

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Artist: Wardruna

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Wardruna today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-21)

Total: 900,572

PLATFORM TOTAL %
Spotify Spotify 584,347 64.89%
Last.fm Last.fm 240,580 26.71%
Yandex Yandex 46,821 5.20%
Pandora Pandora 28,824 3.20%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Tidal Tidal 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2025-12-08 04:00 UTC Wardruna Lingotto Villar Pellice, Italy
2025-12-09 04:00 UTC Wardruna Palais de la Musique et des Congrès Strasbourg, France

Trending Artist