Wardruna
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-21
1,151,301
Social Media Followers
As of 2025-09-21
00:00:00
Hours Airplay
2025-12-07 10:09:48 UTC
Genres
Biography
From the Runaljod trilogy (2009, 2013, 2016), exploring old Norse myths, traditions, and language through the 24 proto-Norse runes, the sound of Wardruna evolved and blended into the stripped down, acoustic compositions on Skald (2018). Kvitravn (White-Raven) (2021) explores Northern sorcery, spirit-animals, animism, and the act of creation – the ever-interchanging prolific relationship between the skaldic poet and nature itself. The record charted in 13 countries, including #1 in Canada and Austria, and #2 in Germany.
www.wardruna.com
Wardruna builds repeat engagement among 25-34 & 18-24 audiences throughout UNITED STATES, GHANA, RUSSIA. With a heavily male (70%) base, campaign framing can lean into status, style, and community. The sharpest reach is on Youtube (13,654 avg views per post), while Instagram provides social proof in comments and saves. Affinities with Witcher, The Witcher, Bloodborne point to authentic extensions into streetwear, music platforms, and lifestyle products. Expect work that feels native to the timeline—not bolted on.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 1,151,301 · Engagements 5,734 · Rate 0.5% Posts 915 · Views 14,043 · Avg Likes 5,699 · Avg Comments 80 · Avg Views 14,043 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 42% 18-24: 36% 35-44: 14% 45-64: 6% |
Largest: 25-34 (42%); next: 18-24 (36%) |
| Gender Split |
Female: 30% Male: 70% Non-binary/Other: 0% |
Skews male (70%) |
| Top Countries |
UNITED STATES (17%) GHANA (14%) RUSSIA (9%) NIGERIA (8%) BRAZIL (8%) |
Top regions: UNITED STATES (17%), GHANA (14%), RUSSIA (9%) |
| Platform Engagement | Instagram: 4,416 avg likes/post · Tiktok: 389 avg views/post · Youtube: 13,654 avg views/post | Best reach: Youtube 13,654 avg views; best engagement: Instagram 4,416 avg likes |
Top Brand Affinities
Witcher
The Witcher
Bloodborne
World of Warcraft
Fallout
God of War
The Last of Us
New Line Cinema
Diablo
Jagermeister
Resident Evil
HBO
| Brand | Category | Score |
|---|---|---|
| Witcher | 31.14 | |
| The Witcher | 21.21 | |
| Bloodborne | 13.08 | |
| World of Warcraft | 12.08 | |
| Fallout | 8.81 | |
| God of War | 8.39 | |
| The Last of Us | 6.51 | |
| New Line Cinema | 6.37 | |
| Diablo | 6.05 | |
| Jagermeister | 5.99 | |
| Resident Evil | 5.61 | |
| HBO | 5.03 | |
| Kickstarter | 4.87 | |
| Final Fantasy | 4.84 | |
| Dr. Martens | 4.28 | |
| Mortal Kombat | 4.20 | |
| Jack Daniels | 4.07 | |
| AMC | 3.89 | |
| Star Wars | 3.87 | |
| Bethesda Softworks | 3.84 | |
| Guinness | 3.63 | |
| Columbia Pictures | 3.44 | |
| Ubisoft | 3.06 | |
| Activision Blizzard | 3.04 | |
| Warner Bros | 3.04 | |
| Harley-Davidson | 3.02 | |
| Showtime | 2.83 | |
| Faber-Castell | 2.68 | |
| Monster Beverage | 2.67 | |
| A Game of Tones | 2.66 | |
| League of Legends | 2.65 | |
| Matrix | 2.48 | |
| Lush | 2.48 | |
| Etsy | 2.25 | |
| PlayStation | 2.21 | |
| Lego | 2.15 | |
| Urban Decay Cosmetics | 2.10 | |
| Marvel Entertainment | 2.03 | |
| NYX Cosmetics | 1.98 | |
| Spotify Music | 1.93 | |
| BBC | 1.93 | |
| Nintendo | 1.92 | |
| Geocaching | 1.90 | |
| Polaroid | 1.88 | |
| Tinder | 1.88 | |
| Pokemon Go | 1.87 | |
| Paramount Pictures | 1.84 | |
| DC Entertainment | 1.76 | |
| Budweiser | 1.70 | |
| Fujifilm | 1.68 |
Official Profiles
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LoginArtist: Wardruna
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Top 10 Songs Played Today
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Total Streams (2025-09-21)
Total: 900,572
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
584,347 | 64.89% |
| [+] |
|
240,580 | 26.71% |
| [+] |
|
46,821 | 5.20% |
| [+] |
|
28,824 | 3.20% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-08 04:00 UTC | Wardruna | Lingotto | Villar Pellice, Italy | |
| 2025-12-09 04:00 UTC | Wardruna | Palais de la Musique et des Congrès | Strasbourg, France |















