Wand

Wand

Country: US

Influence: 53.33% Fanbase: 28.48% Trending: 65.76% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

MOOG • 61.03% • Very Strong

As of 2025-09-09

14,484

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:49:51 UTC

Genres

popchamber psychrockneo-psychedelicgarage psychindie garage rockrockpsychedelic rockalternativealternativeindie rock

Biography

Los Angeles group Wand started off playing wickedly spooky brand of psychedelic garage rock with metallic undertones, but as the band's leader Cory Hanson loosened the reins, they shifted to a more classic rock and modern pop-influenced approach. This change was reflected on albums like 2017's Plum and 2019's Laughing Matter, and their expansive and experimental live show was captured on the 2022 double-live album Spiders in the Rain. The band changed directions once again on their more spacious 2024 effort Vertigo.

Hanson started the band with drummer Evan Burrows, guitarist Daniel Martens, and bassist Lee Landey and immediately dove headfirst into a sludgy, psychedelic garage rock. They quickly put together an abundance of material that straddled the line between melodic and noise-heavy, issuing split singles with artists like Mikal Cronin and Meatbodies before signing to Ty Segall's Drag City spinoff label God? for the release of their 2014 debut LP Ganglion Reef. Wand embarked on a tour supporting Segall for the release of the album. The band's next record was recorded over a 12-day span by Chris Woodhouse at The Dock in Sacramento, California, and saw the band expanding its sound with synthesizers and showing a deeper heavy metal influence. Golem was released in early 2015 by In the Red Records. Not a band to waste any time, Wand returned before the end of the year with their third album, 1000 Days. Released by Drag City proper this time, the album saw Wand incorporating more electronics into their sound, while integrating their metal and psych elements even further.

They also toured frequently, playing many shows with Segall, who was impressed enough to subsequently play a number of shows with Hanson as an acoustic duo. He also added Hanson and Burrows to his backing band the Muggers for his 2016 touring dates. Thanks to this, Wand was uncharacteristically quiet on the recording front during 2016, with Hanson spending time working on a solo album. The acid folk-inspired, lushly orchestrated The Unborn Capitalist from Limbo was released by Drag City in late 2016. Around that time, Wand expanded their lineup by adding guitarist Robbie Cody and keyboardist/vocalist Sofia Arreguin. This also led to a change in the way the band wrote songs. Where previously Hanson brought finished songs to the rest of the group, now they spent time in their rehearsal space working out songs together. This new style of writing and the new members led to some sonic differences on their 2017 record Plum, on which the creepy, claustrophobic psychedelia and bludgeoning metal of the past were downplayed in favor of classic rock influences and more expansive-sounding indie rock. The same lineup of the band soon went back to the recording studio and cranked out another EP in the democratic vein of Plum. The seven-song Perfume was issued by Drag City in May of 2018. The shift away from their early garage rock fervor to more atmospheric songwriting fully solidified on 2019's Laughing Matter. The lengthy album was sculpted from improvised jams and sketches, Hanson's vocals sounding more and more like Radiohead's Thom Yorke as Wand explored more introspective indie rock territory. The band toured extensively in support of Laughing Matter, with the material changing shape as the group stretched out and adapted to each concert environment. Recordings made during Wand's 2020 tour dates were later organized on 2022 double-live album Spiders in the Rain. The album captured just how sprawling and exploratory the band could get in a live setting, with songs that were relatively short in their studio form unraveling into lengthy, sometimes 20-plus-minute jams. For their next studio set, 2024's Vertigo, Wand once again worked improvisations into fully realized songs. The album was more subdued and spacious than previous work, with all the material being recorded in the band's private studio. ~ Fred Thomas, Rovi

Wand Marketing Affinity & Brand Fit Data

Report Date: 2025-09-09

Wand maintains consistent pull among 25-34 & 18-24 audiences across UNITED STATES, FRANCE, UNITED KINGDOM. The audience leans heavily male (82%), so brand cues around style and status perform well. The clearest reach is on Youtube with 12,245 avg views per post; Youtube functions as the community touchpoint. Affinity with MOOG, Ampeg, Mixcloud makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Wand score 5.34%Very Strong bucket.
Brand: MOOGBrand: AmpegBrand: Mixcloud
Followers:14,484
Engagements:773
Rate:5.3%
Posts:59
Views:12,245
Avg Likes:730
Avg Comments:52
Avg Views:12,245

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 14,484 · Engagements 773 · Rate 5.3%
Posts 59 · Views 12,245 · Avg Likes 730 · Avg Comments 52 · Avg Views 12,245
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 38%
18-24: 29%
35-44: 20%
45-64: 9%
Largest: 25-34 (38%); next: 18-24 (29%)
Gender Split Female: 18%
Male: 82%
Non-binary/Other: 0%
Skews male (82%)
Top Countries UNITED STATES (42%)
FRANCE (7%)
UNITED KINGDOM (7%)
CANADA (6%)
ITALY (4%)
Top regions: UNITED STATES (42%), FRANCE (7%), UNITED KINGDOM (7%)
Platform Engagement Instagram: 335 avg likes/post · Youtube: 12,245 avg views/post Best reach: Youtube 12,245 avg views; best engagement: Youtube 395 avg likes

Top Brand Affinities

MOOG
Score: 61.03
Ampeg
Score: 48.63
Mixcloud
Score: 19.75
Akai
Score: 13.34
Ableton
Score: 12.94
Kodak
Score: 10.22
Pro Tools
Score: 9.78
Spotify Music
Score: 8.54
Coors
Score: 7.63
Paramount Pictures
Score: 7.07
Kickstarter
Score: 6.67
Walgreens
Score: 6.55
Brand Category Score
MOOG 61.03
Ampeg 48.63
Mixcloud 19.75
Akai 13.34
Ableton 12.94
Kodak 10.22
Pro Tools 9.78
Spotify Music 8.54
Coors 7.63
Paramount Pictures 7.07
Kickstarter 6.67
Walgreens 6.55
Hurley 6.48
Pilsner Urquell 5.98
Coachella 5.65
Emporium 5.62
SoundCloud 5.20
Polaroid 5.13
Leica 5.09
Lollapalooza 4.83
Bud Light 4.53
Nixon 4.47
Holden 3.87
Fujifilm 3.73
Showtime 3.70
Nickelodeon 3.67
Taco Bell 3.57
Warner Bros 3.47
Cadillac 3.39
Philips 3.39
Carhartt 3.34
Heinz 3.24
Columbia Pictures 2.93
Guinness 2.61
Tinder 2.50
Airbnb 2.46
WWE 2.42
MTV 2.41
Pixar 2.35
Budweiser 2.35
Beats Electronics 2.31
Dr. Martens 2.28
Jaguar 2.27
Busch 2.25
Adobe 2.05
The Olympic Games 2.00
The North Face 1.96
Snoopy And The Peanuts Gang 1.95
Pepsi 1.90
Paypal 1.78

Official Profiles

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Artist: Wand

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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