Waldeck
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
3,223
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 12:12:47 UTC
Genres
Biography
Waldeck cuts through with 25-34 & 35-44 audiences and consistency across AUSTRIA, TüRKIYE, ITALY. A heavily male (66%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 359 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Mixcloud, Akai, Ableton, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 3,223 · Engagements 69 · Rate 2.1% Posts 303 · Views 359 · Avg Likes 68 · Avg Comments 2 · Avg Views 359 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 29% 35-44: 26% 18-24: 24% 45-64: 22% |
Largest: 25-34 (29%); next: 35-44 (26%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
AUSTRIA (38%) TüRKIYE (18%) ITALY (17%) UNITED STATES (10%) GERMANY (6%) |
Top regions: AUSTRIA (38%), TüRKIYE (18%), ITALY (17%) |
| Platform Engagement | Instagram: 58 avg likes/post · Tiktok: 359 avg views/post | Best reach: Tiktok 359 avg views; best engagement: Instagram 58 avg likes |
Top Brand Affinities
Mixcloud
Akai
Ableton
MOOG
Akg
All Saints
Tate Modern
United Colors of Benetton
Lufthansa
Campari
Amazon Music
Everlast
| Brand | Category | Score |
|---|---|---|
| Mixcloud | 44.41 | |
| Akai | 35.33 | |
| Ableton | 28.73 | |
| MOOG | 26.98 | |
| Akg | 20.57 | |
| All Saints | 14.28 | |
| Tate Modern | 11.94 | |
| United Colors of Benetton | 11.61 | |
| Lufthansa | 10.98 | |
| Campari | 10.89 | |
| Amazon Music | 10.46 | |
| Everlast | 10.38 | |
| Atmos | 9.67 | |
| Unsplash | 8.83 | |
| Pioneer | 7.67 | |
| Ryanair | 6.72 | |
| Pantone Inc | 6.51 | |
| SoundCloud | 6.25 | |
| Heinz | 6.08 | |
| Martini | 5.76 | |
| Leica | 5.72 | |
| Arezzo | 5.69 | |
| Spotify Music | 5.64 | |
| Lindt | 5.42 | |
| Beats Electronics | 4.85 | |
| Busch | 4.82 | |
| Aston Martin | 4.48 | |
| Warner Bros | 4.43 | |
| Matrix | 4.33 | |
| Olympus | 4.22 | |
| A Game of Tones | 4.05 | |
| Uber | 3.92 | |
| Citroen | 3.83 | |
| Fiat | 3.78 | |
| Columbia Pictures | 3.75 | |
| Tinder | 3.39 | |
| TOM FORD | 3.32 | |
| BBC | 2.69 | |
| Fujifilm | 2.62 | |
| Kodak | 2.60 | |
| Fendi | 2.50 | |
| Land Rover | 2.42 | |
| Prada | 2.42 | |
| Aperol | 2.30 | |
| Lego | 2.25 | |
| Bugatti | 2.24 | |
| Polaroid | 2.20 | |
| Porsche | 2.18 | |
| Pizza Lover | 2.13 | |
| Jaguar | 2.10 |
Official Profiles
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LoginArtist: Waldeck
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Top 10 Songs Played Today
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Total Streams (2025-09-24)
Total: 777,928
| PLATFORM | TOTAL | % | |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-19 03:30 UTC | Waldeck | Congress Center Baden | Baden, Austria |















