Wailing Souls
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-21
7,610
Social Media Followers
As of 2025-09-21
00:00:00
Hours Airplay
2025-12-07 10:02:58 UTC
Genres
Biography
Pipe and Bread’s creative history dates to Jamaica’s rock steady days in a group called The Renegades with George Haye. Other group members through the years included Norman “Fats D” Davis and Oswald “Sabu” Downer. With this lineup, the group also made a series of key recordings for Coxson Dodd’s iconic Studio One label, which included “Mr. Fire Coal Man,” “Back Out,” and “Things & Time.”
The group’s close association with Bob Marley & The Wailers during this era included singing harmony on Marley’s “Trench Town Rock” and seeing two tracks released on Marley’s Tuff Gong label in 1972.
While the Souls have worked with many record labels over the years, including Island, Columbia, and BMG, many associate their greatest recordings with Greensleeves Records from 1981-84. During this period, the group was known for its four-part harmonies that included George “Buddy” Haye and Garth Dennis, formerly (and subsequently) of Black Uhuru.
Wailing Souls is already in the conversation with 25-34 & 35-44 audiences in UNITED STATES, BRAZIL, KENYA. The audience is heavily male (77%), so brand cues around fashion, access, and lifestyle earn attention. Instagram produces steady reach (212 avg likes per post); Instagram confirms credibility in-thread. Affinity proximity to The House of Marley, Mixcloud, Weedmaps points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 7,610 · Engagements 212 · Rate 2.8% Posts 234 · Views 0 · Avg Likes 212 · Avg Comments 12 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 39% 35-44: 35% 45-64: 13% 18-24: 12% |
Largest: 25-34 (39%); next: 35-44 (35%) |
| Gender Split |
Female: 23% Male: 77% Non-binary/Other: 0% |
Skews male (77%) |
| Top Countries |
UNITED STATES (50%) BRAZIL (12%) KENYA (7%) UNITED KINGDOM (3%) ITALY (3%) |
Top regions: UNITED STATES (50%), BRAZIL (12%), KENYA (7%) |
| Platform Engagement | Instagram: 212 avg likes/post | best engagement: Instagram 212 avg likes |
Top Brand Affinities
The House of Marley
Mixcloud
Weedmaps
Live Nation
Akai
Amazon Music
MOOG
Pro Tools
Ableton
Sennheiser
Spotify Music
Clarks
| Brand | Category | Score |
|---|---|---|
| The House of Marley | 236.65 | |
| Mixcloud | 48.67 | |
| Weedmaps | 23.49 | |
| Live Nation | 22.87 | |
| Akai | 22.63 | |
| Amazon Music | 20.59 | |
| MOOG | 14.20 | |
| Pro Tools | 13.68 | |
| Ableton | 11.86 | |
| Sennheiser | 8.57 | |
| Spotify Music | 8.01 | |
| Clarks | 7.96 | |
| SoundCloud | 7.78 | |
| Pioneer | 7.41 | |
| Volcom | 7.27 | |
| Paramount Pictures | 6.01 | |
| Bud Light | 4.89 | |
| Beats Electronics | 4.88 | |
| iHeartRadio Music Awards | 4.46 | |
| Comedy Central | 4.21 | |
| MTV | 4.08 | |
| Coachella | 3.74 | |
| Kickstarter | 3.66 | |
| Omega | 3.54 | |
| Hennessy | 3.43 | |
| Budweiser | 3.20 | |
| Bacardi | 3.08 | |
| Monster Beverage | 2.99 | |
| Mulberry | 2.91 | |
| ESPN | 2.77 | |
| NBC | 2.75 | |
| BBC | 2.71 | |
| Cadillac | 2.70 | |
| musical.ly | 2.52 | |
| Pandora | 2.33 | |
| Universal | 2.32 | |
| Los Angeles Lakers | 2.28 | |
| Guinness | 2.20 | |
| NFL | 2.16 | |
| Vans | 2.15 | |
| Lollapalooza | 2.07 | |
| UFC | 1.98 | |
| Paypal | 1.94 | |
| NBA | 1.86 | |
| Warner Bros | 1.84 | |
| Amazon | 1.77 | |
| GoPro | 1.75 | |
| Tesla Motors | 1.75 | |
| WWE | 1.67 | |
| Jaguar | 1.65 |
Official Profiles
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LoginArtist: Wailing Souls
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Top 10 Songs Played Today
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Total Streams (2025-09-21)
Total: 1,171,352
| PLATFORM | TOTAL | % | |
|---|---|---|---|
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714,737 | 61.02% |
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253,740 | 21.66% |
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202,875 | 17.32% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-12 04:00 UTC | Wailing Souls | The Venice West | Los Angeles, United States | |
| 2026-02-20 03:00 UTC | Wailing Souls | Da Playground Maui | Wailuku, United States | |
| 2026-02-23 03:00 UTC | Wailing Souls | Blue Note Hawaii | Honolulu, United States |















