Wailing Souls

Wailing Souls

Country: JM

Influence: 54.35% Fanbase: 31.95% Trending: 65.55% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

The House of Marley • 236.65% • Very Strong

As of 2025-09-21

7,610

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 10:02:58 UTC

Genres

rocklovers rockrock steadyreggaeold school dancehallreggaedubroots reggaeska

Biography

Wailing Souls are standard bearers and among the few active surviving elder statesmen from the birth and the golden era of reggae music, still led by charter members, Winston “Pipe” Matthews and Lloyd “Bread” McDonald. With a career spanning more than five decades, from rock steady through reggae to dancehall and beyond, their canon is part of the soundtrack of Jamaica itself. Songs including “Fire House Rock,” “Jah Jah Give Us Life,” “Mr. Fire Coal Man,” and “Shark Attack” mark creative high points in reggae history.

Pipe and Bread’s creative history dates to Jamaica’s rock steady days in a group called The Renegades with George Haye. Other group members through the years included Norman “Fats D” Davis and Oswald “Sabu” Downer. With this lineup, the group also made a series of key recordings for Coxson Dodd’s iconic Studio One label, which included “Mr. Fire Coal Man,” “Back Out,” and “Things & Time.”

The group’s close association with Bob Marley & The Wailers during this era included singing harmony on Marley’s “Trench Town Rock” and seeing two tracks released on Marley’s Tuff Gong label in 1972.

While the Souls have worked with many record labels over the years, including Island, Columbia, and BMG, many associate their greatest recordings with Greensleeves Records from 1981-84. During this period, the group was known for its four-part harmonies that included George “Buddy” Haye and Garth Dennis, formerly (and subsequently) of Black Uhuru.

Wailing Souls Marketing Affinity & Brand Fit Data

Report Date: 2025-09-21

Wailing Souls is already in the conversation with 25-34 & 35-44 audiences in UNITED STATES, BRAZIL, KENYA. The audience is heavily male (77%), so brand cues around fashion, access, and lifestyle earn attention. Instagram produces steady reach (212 avg likes per post); Instagram confirms credibility in-thread. Affinity proximity to The House of Marley, Mixcloud, Weedmaps points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Wailing Souls score 2.79%Strong bucket.
Brand: The House of MarleyBrand: MixcloudBrand: Weedmaps
Followers:7,610
Engagements:212
Rate:2.8%
Posts:234
Views:0
Avg Likes:212
Avg Comments:12
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 7,610 · Engagements 212 · Rate 2.8%
Posts 234 · Views 0 · Avg Likes 212 · Avg Comments 12 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 39%
35-44: 35%
45-64: 13%
18-24: 12%
Largest: 25-34 (39%); next: 35-44 (35%)
Gender Split Female: 23%
Male: 77%
Non-binary/Other: 0%
Skews male (77%)
Top Countries UNITED STATES (50%)
BRAZIL (12%)
KENYA (7%)
UNITED KINGDOM (3%)
ITALY (3%)
Top regions: UNITED STATES (50%), BRAZIL (12%), KENYA (7%)
Platform Engagement Instagram: 212 avg likes/post best engagement: Instagram 212 avg likes

Top Brand Affinities

The House of Marley
Score: 236.65
Mixcloud
Score: 48.67
Weedmaps
Score: 23.49
Live Nation
Score: 22.87
Akai
Score: 22.63
Amazon Music
Score: 20.59
MOOG
Score: 14.20
Pro Tools
Score: 13.68
Ableton
Score: 11.86
Sennheiser
Score: 8.57
Spotify Music
Score: 8.01
Clarks
Score: 7.96
Brand Category Score
The House of Marley 236.65
Mixcloud 48.67
Weedmaps 23.49
Live Nation 22.87
Akai 22.63
Amazon Music 20.59
MOOG 14.20
Pro Tools 13.68
Ableton 11.86
Sennheiser 8.57
Spotify Music 8.01
Clarks 7.96
SoundCloud 7.78
Pioneer 7.41
Volcom 7.27
Paramount Pictures 6.01
Bud Light 4.89
Beats Electronics 4.88
iHeartRadio Music Awards 4.46
Comedy Central 4.21
MTV 4.08
Coachella 3.74
Kickstarter 3.66
Omega 3.54
Hennessy 3.43
Budweiser 3.20
Bacardi 3.08
Monster Beverage 2.99
Mulberry 2.91
ESPN 2.77
NBC 2.75
BBC 2.71
Cadillac 2.70
musical.ly 2.52
Pandora 2.33
Universal 2.32
Los Angeles Lakers 2.28
Guinness 2.20
NFL 2.16
Vans 2.15
Lollapalooza 2.07
UFC 1.98
Paypal 1.94
NBA 1.86
Warner Bros 1.84
Amazon 1.77
GoPro 1.75
Tesla Motors 1.75
WWE 1.67
Jaguar 1.65

Official Profiles

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Artist: Wailing Souls

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired Wailing Souls today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-21)

Total: 1,171,352

PLATFORM TOTAL %
Spotify Spotify 714,737 61.02%
Last.fm Last.fm 253,740 21.66%
Pandora Pandora 202,875 17.32%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
2026-02-12 04:00 UTC Wailing Souls The Venice West Los Angeles, United States
2026-02-20 03:00 UTC Wailing Souls Da Playground Maui Wailuku, United States
2026-02-23 03:00 UTC Wailing Souls Blue Note Hawaii Honolulu, United States

Trending Artist