wAFF
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
174,957
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-08 07:58:39 UTC
Genres
Biography
wAFF resonates with 25-34 & 35-44 audiences and sustains presence in UNITED KINGDOM, ITALY, SPAIN. The demographic is heavily male (76%), giving brands permission to be specific without narrowing the funnel. Performance concentrates on Instagram, averaging 1,174 avg likes per post; Instagram amplifies the conversation around drops and moments. Affinity adjacency with Allen & Heath, Mixcloud, Pioneer maps cleanly into streetwear, music platforms, and lifestyle products. That alignment reduces creative risk and increases the odds of shareable outcomes.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 174,957 · Engagements 1,174 · Rate 0.7% Posts 3,359 · Views 0 · Avg Likes 1,174 · Avg Comments 59 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 54% 35-44: 22% 18-24: 18% 45-64: 4% |
Largest: 25-34 (54%); next: 35-44 (22%) |
| Gender Split |
Female: 24% Male: 76% Non-binary/Other: 0% |
Skews male (76%) |
| Top Countries |
UNITED KINGDOM (20%) ITALY (10%) SPAIN (10%) UNITED STATES (9%) ARGENTINA (6%) |
Top regions: UNITED KINGDOM (20%), ITALY (10%), SPAIN (10%) |
| Platform Engagement | Instagram: 1,174 avg likes/post | best engagement: Instagram 1,174 avg likes |
Top Brand Affinities
Allen & Heath
Mixcloud
Pioneer
Ableton
MOOG
Trancefamily
Sennheiser
Akai
SoundCloud
Tomorrowland
Vauxhall
Amazon Music
| Brand | Category | Score |
|---|---|---|
| Allen & Heath | 156.76 | |
| Mixcloud | 94.88 | |
| Pioneer | 77.93 | |
| Ableton | 56.49 | |
| MOOG | 44.41 | |
| Trancefamily | 22.02 | |
| Sennheiser | 20.18 | |
| Akai | 19.79 | |
| SoundCloud | 19.36 | |
| Tomorrowland | 16.44 | |
| Vauxhall | 10.61 | |
| Amazon Music | 9.03 | |
| LATAM | 8.09 | |
| Beats Electronics | 7.90 | |
| Kappa | 5.82 | |
| Carlsberg | 5.34 | |
| Spotify Music | 5.02 | |
| Stüssy | 4.31 | |
| Coachella | 3.80 | |
| Campari | 3.80 | |
| Budweiser | 3.18 | |
| Heineken | 3.11 | |
| Red Bull | 2.63 | |
| Lollapalooza | 2.58 | |
| Carhartt | 2.43 | |
| Aperol | 2.32 | |
| ASOS | 2.29 | |
| Dr. Martens | 2.28 | |
| Garnier | 2.20 | |
| Jack Daniels | 2.17 | |
| musical.ly | 2.02 | |
| Bellagio | 1.96 | |
| Rolls-Royce | 1.94 | |
| GoPro | 1.89 | |
| Guinness | 1.81 | |
| Cafecito | 1.80 | |
| The North Face | 1.78 | |
| Versace | 1.77 | |
| Warner Bros | 1.68 | |
| BBC | 1.55 | |
| Ray-Ban | 1.53 | |
| Ferrari | 1.49 | |
| Supreme | 1.48 | |
| New Balance | 1.45 | |
| Showtime | 1.42 | |
| Lush | 1.41 | |
| Volkswagen | 1.31 | |
| Reebok | 1.31 | |
| Sneakerhead | 1.31 | |
| Oakley | 1.29 |
Official Profiles
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LoginArtist: wAFF
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
