Wade Bowen

Wade Bowen — country artist from US.

Two decades and more than 4,000 shows into his career, Wade Bowen has become synonymous with country music, songwriting, and captivating live performances, and…

Influence: 60.08% Fanbase: 47.38% Trending: 66.42% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Houston Livestock Show and Rodeo • 66.93% • Very Strong

As of 2025-09-08

228,198

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:03:00 UTC

Genres

countrycountryoutlaw countrytexas countryred dirtcontemporary country

Biography

Two decades and more than 4,000 shows into his career, Wade Bowen has become synonymous with country music, songwriting, and captivating live performances, and for good reason. An artistic descendant of American icons like Guy Clark, Ray Wylie Hubbard, Robert Earl Keen and more, Bowen is an important voice in a legacy of Texas troubadours stretching back more than 50 years. Texas Radio agrees, as he scored Male Vocalist of the Year, Single of the Year, and Songwriter of the Year at the 2024 T3R Awards, marking the second year in a row that Bowen took home all three awards.

Revered as one of the genre’s finest and most authentic modern voices, Bowen’s approach is rooted in tradition, but also stands on the creative cutting edge. His focus remains on writing unique songs with a literary quality and shifting his sonic territory to match his life. More than a dozen albums have shown his musical diversity – including ten studio sets, four live collections, and an ongoing series of buddy-country hits with fellow Texan, Randy Rogers. On May 10th, the singer-songwriter released his tenth studio album, Flyin, showcasing his diverse musical range and hard-hitting songwriting, as well as a cast of respected features that add unique elements throughout.

Top Brand Affinities

Report Date: 2025-09-08

Wade Bowen cuts through with 25-34 & 35-44 audiences and consistency across UNITED STATES, NIGERIA, FRANCE. A heavily male (59%) profile rewards creative that treats fans like insiders. Performance peaks on Tiktok with 5,275 avg views per post, while Instagram preserves the relationship between tentpoles. Affinity lines up with Houston Livestock Show and Rodeo, Ariat, Miller Lite, mapping to streetwear, music platforms, and lifestyle products. Net effect: campaigns that travel without heavy media.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Wade Bowen score 0.80% — Low bucket.

Brand: Houston Livestock Show and RodeoBrand: AriatBrand: Miller Lite

Followers:228,198

Engagements:1,819

Rate:0.8%

Posts:3,813

Avg Likes:1,762

Avg Comments:56

Avg Views:5,930

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 228,198 · Engagements 1,819 · Rate 0.8% Posts 3,813 · Views 5,930 · Avg Likes 1,762 · Avg Comments 56 · Avg Views 5,930	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 34% 35-44: 23% 18-24: 23% 45-64: 17%	Largest: 25-34 (34%); next: 35-44 (23%)
Gender Split	Female: 41% Male: 59% Non-binary/Other: 0%	Skews male (59%)
Top Countries	UNITED STATES (83%) NIGERIA (6%) FRANCE (3%) BRAZIL (2%) CANADA (2%)	Top regions: UNITED STATES (83%), NIGERIA (6%), FRANCE (3%)
Platform Engagement	Instagram: 1,459 avg likes/post · Tiktok: 5,275 avg views/post · Youtube: 655 avg views/post	Best reach: Tiktok 5,275 avg views; best engagement: Instagram 1,459 avg likes

Top Brand Affinities

Houston Livestock Show and Rodeo

Score: 66.93

Ariat

Score: 55.24

Miller Lite

Score: 38.88

Texas Roadhouse

Score: 21.77

Southwest Airlines

Score: 21.67

RAM Trucks

Score: 18.48

Coors

Score: 17.58

Bud Light

Score: 13.28

Amazon Music

Score: 13.22

Crown Royal

Score: 12.56

Dr Pepper

Score: 12.21

Barstool Sports

Score: 11.40

Brand	Category	Score
Houston Livestock Show and Rodeo		66.93
Ariat		55.24
Miller Lite		38.88
Texas Roadhouse		21.77
Southwest Airlines		21.67
RAM Trucks		18.48
Coors		17.58
Bud Light		13.28
Amazon Music		13.22
Crown Royal		12.56
Dr Pepper		12.21
Barstool Sports		11.40
Margaritaville		9.88
SeneGence		9.78
Titleist		9.44
Carhartt		8.22
Chick-fil-A		7.64
MamaBear		7.46
GMC		7.11
Busch		6.73
iHeartRadio Music Awards		6.65
T.J. Maxx		6.57
Verizon		6.11
The Home Depot		6.04
Cadillac		5.90
Free People		5.81
Jeep		5.27
Walgreens		5.25
Lululemon Athletica		5.23
Gillette		5.22
Target		5.07
NORDSTROM		4.93
Anthropologie		4.82
Kroger		4.72
Walmart		4.63
BarkBox		4.40
Under Armour		4.28
Budweiser		4.20
Dodge		4.12
NBC		4.09
OLD NAVY		3.95
Taco Bell		3.89
NHL		3.86
FedEx		3.77
Ford		3.61
Harley-Davidson		3.61
ESPN		3.53
Gatorade		3.42
NFL		3.39
Chevrolet		3.34