WAAX

Influence: 49.89% Fanbase: 23.83% Trending: 62.93% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Telstra • 43.42% • Very Strong

As of 2025-09-09

42,138

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 16:51:49 UTC

Genres

popaustralian indiebrisbane indiealternativealternativeindie rockhip-hop & raphip-hop/rappunkaustralian garage punk

Biography

Top Brand Affinities

Report Date: 2025-09-09

WAAX speaks to 18-24 & 25-34 audiences with measurable traction in AUSTRALIA, UNITED STATES, BRAZIL. Composition is heavily male (62%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (3,897 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Telstra, Vegemite, Ampeg, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist WAAX score 1.60% — Moderate bucket.

Brand: TelstraBrand: VegemiteBrand: Ampeg

Followers:42,138

Engagements:673

Rate:1.6%

Posts:49

Avg Likes:669

Avg Comments:20

Avg Views:3,897

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 42,138 · Engagements 673 · Rate 1.6% Posts 49 · Views 3,897 · Avg Likes 669 · Avg Comments 20 · Avg Views 3,897	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 46% 25-34: 35% 35-44: 10% 13-17: 5%	Largest: 18-24 (46%); next: 25-34 (35%)
Gender Split	Female: 38% Male: 62% Non-binary/Other: 0%	Skews male (62%)
Top Countries	AUSTRALIA (51%) UNITED STATES (13%) BRAZIL (5%) FRANCE (5%) UNITED KINGDOM (4%)	Top regions: AUSTRALIA (51%), UNITED STATES (13%), BRAZIL (5%)
Platform Engagement	Instagram: 601 avg likes/post · Youtube: 3,897 avg views/post	Best reach: Youtube 3,897 avg views; best engagement: Instagram 601 avg likes

Top Brand Affinities

Telstra

Score: 43.42

Vegemite

Score: 32.48

Ampeg

Score: 23.65

Kmart

Score: 19.74

Woolworths

Score: 18.17

Qantas

Score: 14.64

Pro Tools

Score: 11.85

Holden

Score: 10.32

Sunnies Studios

Score: 10.21

Sennheiser

Score: 9.56

New Line Cinema

Score: 8.27

Spotify Music

Score: 6.89

Brand	Category	Score
Telstra		43.42
Vegemite		32.48
Ampeg		23.65
Kmart		19.74
Woolworths		18.17
Qantas		14.64
Pro Tools		11.85
Holden		10.32
Sunnies Studios		10.21
Sennheiser		9.56
New Line Cinema		8.27
Spotify Music		6.89
Ableton		6.02
Billabong		5.77
Dr. Martens		4.67
Tinder		4.22
SoundCloud		4.07
BALMAIN		3.89
UberEATS		3.86
Kodak		3.75
Showtime		3.73
Emporium		3.63
Polaroid		3.34
Nickelodeon		3.15
Columbia Pictures		3.13
Coachella		2.96
Lush		2.56
Lollapalooza		2.51
Guinness		2.43
MTV		2.42
Airbnb		2.26
Fujifilm		2.23
Vans		2.16
ASOS		2.08
Aperol		2.08
Chrysler		1.99
Warner Bros		1.84
GoPro		1.80
Beats Electronics		1.80
Jack Daniels		1.76
Paramount Pictures		1.68
Nintendo		1.67
The Olympic Games		1.66
McLaren		1.60
Converse		1.55
BBC		1.52
WWE		1.50
Pokemon Go		1.49
KFC		1.46
Star Wars		1.44