W24

W24 — pop artist from KR.

W24 is a 4-group band comprised of talented musicians Yunsoo Kim (leader/guitar), Jonggil Kim (drums), Howon Cheong (vocalist), and Aaron Park (keyboard),…

Influence: 53.44% Fanbase: 34.11% Trending: 63.10% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 33.36% • Very Strong

As of 2025-09-10

895,039

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 19:51:46 UTC

Genres

popk-popk-pop boy grouppopasian pop

Biography

W24 is a 4-group band comprised of talented musicians Yunsoo Kim
(leader/guitar), Jonggil Kim (drums), Howon Cheong (vocalist), and Aaron
Park (keyboard), debuted in the year 2018 with their song 'Always Missing
You.' They write and compose their own songs recording and producing their
own albums. The vocalist Howon Cheong was born in Chile and has lived in
South America for 19 years, fluent in both Spanish and English, which has
earned the band a worldwide fandom.
Their talents were proven when they won the 2020 'Asian Top Band (ATB),' a
show produced by 8 broadcasting companies in 7 Asian countries. This year
they made it into the Top 8 in 'Great Seoul Invasion,' an M.net produced
survival show, and are currently participating in the national tour.
W24 has made their fame known as a global K-pop band by successfully
finishing their Chile tour that started with their performance in the National
Fest of Chile called 'Teleton' in 2018 followed by their UK tour this November
and their showcase in Japan this December.

Top Brand Affinities

Report Date: 2025-09-10

W24 resonates most with 18-24 & 25-34 audiences and shows durable presence in CHILE, MEXICO, ARGENTINA. With a heavily female (80%) skew, campaigns can carry a confident voice and visual identity. Youtube is the reach spine (4,747 avg views per post); Instagram is where fans co-sign. Affinity adjacency to Movistar, Monster High, SpeedPaint makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist W24 score 0.45% — Low bucket.

Brand: MovistarBrand: Monster HighBrand: SpeedPaint

Followers:895,039

Engagements:3,992

Rate:0.4%

Posts:2,958

Avg Likes:3,970

Avg Comments:78

Avg Views:4,747

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 895,039 · Engagements 3,992 · Rate 0.4% Posts 2,958 · Views 4,747 · Avg Likes 3,970 · Avg Comments 78 · Avg Views 4,747	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 62% 25-34: 21% 13-17: 11% 35-44: 4%	Largest: 18-24 (62%); next: 25-34 (21%)
Gender Split	Female: 80% Male: 20% Non-binary/Other: 0%	Skews female (80%)
Top Countries	CHILE (16%) MEXICO (16%) ARGENTINA (10%) PERU (9%) ECUADOR (7%)	Top regions: CHILE (16%), MEXICO (16%), ARGENTINA (10%)
Platform Engagement	Instagram: 3,427 avg likes/post · Youtube: 4,747 avg views/post	Best reach: Youtube 4,747 avg views; best engagement: Instagram 3,427 avg likes

Top Brand Affinities

Movistar

Score: 33.36

Monster High

Score: 10.36

SpeedPaint

Score: 5.21

League of Legends

Score: 3.62

The Witcher

Score: 3.41

Cafecito

Score: 2.88

Lollapalooza

Score: 2.63

Polaroid

Score: 1.88

Bershka

Score: 1.81

KFC

Score: 1.62

Hyundai

Score: 1.55

Pepsi

Score: 1.44

Brand	Category	Score
Movistar		33.36
Monster High		10.36
SpeedPaint		5.21
League of Legends		3.62
The Witcher		3.41
Cafecito		2.88
Lollapalooza		2.63
Polaroid		1.88
Bershka		1.81
KFC		1.62
Hyundai		1.55
Pepsi		1.44
BBC		1.35
shein		1.34
CBS Television Studios		1.20
Pokemon Go		1.19
SheInside		1.12
Guess		1.09
IKEA		1.09
HBO		1.08
CBS		1.06
Vogue		1.06
Pokemon		1.06
FIFA		1.03
Converse		1.02
OREO		1.01
Marvel		0.96
Marvel Entertainment		0.94
Spotify Music		0.85
Starbucks		0.84
DC Entertainment		0.81
Paypal		0.80
Netflix		0.77
Coca-Cola		0.77
Universal		0.73
Pandora		0.72
Christian Dior		0.69
Nintendo		0.66
Prada		0.66
Walt Disney		0.63
Star Wars		0.63
musical.ly		0.62
Activision Blizzard		0.58
Zara		0.57
Vans		0.56
Nutella		0.55
Canon		0.55
Samsung Group		0.46
McDonald's		0.42
PlayStation		0.39