W Sound
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-21
6,691,985
Social Media Followers
As of 2025-09-21
00:00:00
Hours Airplay
2025-12-07 12:12:48 UTC
Genres
Biography
W Sound converts attention from 18-24 & 25-34 audiences across COLOMBIA, VENEZUELA, ECUADOR. Audience shape is heavily male (86%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 24,489,893 avg views per post, with supportive conversation on Instagram. Shared audience with Movistar, LATAM, Clash Royale underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 6,691,985 · Engagements 1,086,280 · Rate 16.2% Posts 71 · Views 25,596,443 · Avg Likes 1,059,136 · Avg Comments 25,729 · Avg Views 25,596,443 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 65% 25-34: 23% 13-17: 8% 35-44: 3% |
Largest: 18-24 (65%); next: 25-34 (23%) |
| Gender Split |
Female: 14% Male: 86% Non-binary/Other: 0% |
Skews male (86%) |
| Top Countries |
COLOMBIA (57%) VENEZUELA (8%) ECUADOR (6%) UNITED STATES (5%) SPAIN (4%) |
Top regions: COLOMBIA (57%), VENEZUELA (8%), ECUADOR (6%) |
| Platform Engagement | Instagram: 724,850 avg likes/post · Tiktok: 1,106,550 avg views/post · Youtube: 24,489,893 avg views/post | Best reach: Youtube 24,489,893 avg views; best engagement: Instagram 724,850 avg likes |
Top Brand Affinities
Movistar
LATAM
Clash Royale
Logitech
Pull&Bear
American Airlines
Suavecito
League of Legends
Xbox
Call of Duty
ASUS
Cafecito
| Brand | Category | Score |
|---|---|---|
| Movistar | 17.63 | |
| LATAM | 14.11 | |
| Clash Royale | 11.61 | |
| Logitech | 9.76 | |
| Pull&Bear | 7.23 | |
| American Airlines | 7.02 | |
| Suavecito | 6.59 | |
| League of Legends | 4.73 | |
| Xbox | 4.50 | |
| Call of Duty | 4.05 | |
| ASUS | 4.04 | |
| Cafecito | 4.03 | |
| Mortal Kombat | 3.88 | |
| VidaSana | 3.69 | |
| Tomorrowland | 3.55 | |
| Grand Theft Auto | 3.54 | |
| PlayStation | 3.23 | |
| ESPN | 3.15 | |
| Lollapalooza | 3.13 | |
| FOREX | 2.98 | |
| Stradivarius | 2.86 | |
| Aston Martin | 2.70 | |
| Ubisoft | 2.68 | |
| Bershka | 2.68 | |
| FashionNova | 2.37 | |
| Nickelodeon | 2.33 | |
| Los Angeles Lakers | 2.18 | |
| KENZO | 2.10 | |
| New Balance | 2.07 | |
| Ducati | 1.87 | |
| Crocs | 1.87 | |
| Lamborghini | 1.83 | |
| Jack Daniels | 1.82 | |
| Red Bull | 1.80 | |
| Supreme | 1.79 | |
| Too Faced Cosmetics | 1.74 | |
| Versace | 1.70 | |
| The North Face | 1.66 | |
| KTM | 1.56 | |
| FIFA | 1.53 | |
| Warner Bros | 1.52 | |
| CBS Television Studios | 1.46 | |
| Levi's | 1.40 | |
| Zara | 1.39 | |
| Universal | 1.35 | |
| H&M | 1.33 | |
| Renault | 1.31 | |
| Adobe | 1.31 | |
| Puma | 1.30 | |
| NBA | 1.30 |
Official Profiles
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LoginArtist: W Sound
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Top 10 Songs Played Today
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Total Streams (2025-09-21)
Total: 26,515,415
| PLATFORM | TOTAL | % | |
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26,344,058 | 99.35% |
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171,357 | 0.65% |
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















