W Sound

W Sound

Country: CO

Influence: 61.39% Fanbase: 36.17% Trending: 73.99% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Movistar • 17.63% • Very Strong

As of 2025-09-21

6,691,985

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-07 12:12:48 UTC

Genres

latinlatinreggaeton

Biography

Westcol & Big Ligas unen fuerzas, Streams y Hits musicales 🔥

W Sound Marketing Affinity & Brand Fit Data

Report Date: 2025-09-21

W Sound converts attention from 18-24 & 25-34 audiences across COLOMBIA, VENEZUELA, ECUADOR. Audience shape is heavily male (86%), opening clear lanes for styling, voice, and offers. Topline results concentrate on Youtube at 24,489,893 avg views per post, with supportive conversation on Instagram. Shared audience with Movistar, LATAM, Clash Royale underscores a strong fit in streetwear, music platforms, and lifestyle products. It’s a practical path to awareness that doesn’t fight the feed.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist W Sound score 16.23%Very Strong bucket.
Brand: MovistarBrand: LATAMBrand: Clash Royale
Followers:6,691,985
Engagements:1,086,280
Rate:16.2%
Posts:71
Views:25,596,443
Avg Likes:1,059,136
Avg Comments:25,729
Avg Views:25,596,443

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 6,691,985 · Engagements 1,086,280 · Rate 16.2%
Posts 71 · Views 25,596,443 · Avg Likes 1,059,136 · Avg Comments 25,729 · Avg Views 25,596,443
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 18-24: 65%
25-34: 23%
13-17: 8%
35-44: 3%
Largest: 18-24 (65%); next: 25-34 (23%)
Gender Split Female: 14%
Male: 86%
Non-binary/Other: 0%
Skews male (86%)
Top Countries COLOMBIA (57%)
VENEZUELA (8%)
ECUADOR (6%)
UNITED STATES (5%)
SPAIN (4%)
Top regions: COLOMBIA (57%), VENEZUELA (8%), ECUADOR (6%)
Platform Engagement Instagram: 724,850 avg likes/post · Tiktok: 1,106,550 avg views/post · Youtube: 24,489,893 avg views/post Best reach: Youtube 24,489,893 avg views; best engagement: Instagram 724,850 avg likes

Top Brand Affinities

Movistar
Score: 17.63
LATAM
Score: 14.11
Clash Royale
Score: 11.61
Logitech
Score: 9.76
Pull&Bear
Score: 7.23
American Airlines
Score: 7.02
Suavecito
Score: 6.59
League of Legends
Score: 4.73
Xbox
Score: 4.50
Call of Duty
Score: 4.05
ASUS
Score: 4.04
Cafecito
Score: 4.03
Brand Category Score
Movistar 17.63
LATAM 14.11
Clash Royale 11.61
Logitech 9.76
Pull&Bear 7.23
American Airlines 7.02
Suavecito 6.59
League of Legends 4.73
Xbox 4.50
Call of Duty 4.05
ASUS 4.04
Cafecito 4.03
Mortal Kombat 3.88
VidaSana 3.69
Tomorrowland 3.55
Grand Theft Auto 3.54
PlayStation 3.23
ESPN 3.15
Lollapalooza 3.13
FOREX 2.98
Stradivarius 2.86
Aston Martin 2.70
Ubisoft 2.68
Bershka 2.68
FashionNova 2.37
Nickelodeon 2.33
Los Angeles Lakers 2.18
KENZO 2.10
New Balance 2.07
Ducati 1.87
Crocs 1.87
Lamborghini 1.83
Jack Daniels 1.82
Red Bull 1.80
Supreme 1.79
Too Faced Cosmetics 1.74
Versace 1.70
The North Face 1.66
KTM 1.56
FIFA 1.53
Warner Bros 1.52
CBS Television Studios 1.46
Levi's 1.40
Zara 1.39
Universal 1.35
H&M 1.33
Renault 1.31
Adobe 1.31
Puma 1.30
NBA 1.30

Official Profiles

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Artist: W Sound

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

The map shows every radio station that aired W Sound today. Use the controls to highlight stations with the most or least airtime.

Top 10 Songs Played Today

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Total Streams (2025-09-21)

Total: 26,515,415

PLATFORM TOTAL %
Spotify Spotify 26,344,058 99.35%
Last.fm Last.fm 171,357 0.65%
Anghami Anghami 0 0.00%
Audiomack Audiomack 0 0.00%
Jiosaavn Jiosaavn 0 0.00%
Pandora Pandora 0 0.00%
Tidal Tidal 0 0.00%
Yandex Yandex 0 0.00%
YouTube Artist YouTube Artist 0 0.00%

Concerts

Upcoming events from today (UTC) to the next 6 months.

Date/Time (UTC) Event Venue Location Tickets
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