Vybz Kartel

Vybz Kartel — reggae artist from JM.

Vybz Kartel, a prominent figure in Jamaican music, gained recognition with his 2003 debut album, Up 2 Di Time, emerging as a leading artist in the dancehall…

Influence: 20.23% Fanbase: 60.70% Trending: 0.00% Career Level: Independent

Top Brand Affinity

Highest overlapping lifestyle brand

Hennessey • 16.93% • Very Strong

As of 2025-09-10

9,287,141

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

2025-12-07 10:08:11 UTC

Genres

reggaedancehallreggae fusionjamaican dancehallreggae

Biography

Vybz Kartel, a prominent figure in Jamaican music, gained recognition with his 2003 debut album, Up 2 Di Time, emerging as a leading artist in the dancehall scene. Born in Waterford, Jamaica, Kartel started his music career at a young age, releasing his first single at 12 under the name Adi Banton. He later ventured into a solo career, becoming a protégé of dancehall singer Bounty Killer and releasing successful solo hits like "Guns Like Mine" and "Badman."

Breaking out on a global scale with Up 2 Di Time in 2003, Kartel faced controversy following an on-stage clash at the Sting festival. Throughout his career, he released several albums and engaged in public feuds within the Jamaican music scene. Despite legal troubles and imprisonment in 2014, Kartel continued to release music, including the 2016 album King of the Dancehall.

Top Brand Affinities

Report Date: 2025-09-10

Vybz Kartel reliably reaches 18-24 & 25-34 audiences in UNITED STATES, JAMAICA, KENYA. The base is heavily male (63%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Youtube (667,501 avg views per post); Youtube layers on depth and replies. The audience sits near Hennessey, Clarks, Palm Angels, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Vybz Kartel score 0.70% — Low bucket.

Brand: HennesseyBrand: ClarksBrand: Palm Angels

Followers:9,287,141

Engagements:64,551

Rate:0.7%

Posts:3,132

Avg Likes:60,338

Avg Comments:2,925

Avg Views:794,751

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,287,141 · Engagements 64,551 · Rate 0.7% Posts 3,132 · Views 794,751 · Avg Likes 60,338 · Avg Comments 2,925 · Avg Views 794,751	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 47% 25-34: 41% 35-44: 6% 13-17: 5%	Largest: 18-24 (47%); next: 25-34 (41%)
Gender Split	Female: 37% Male: 63% Non-binary/Other: 0%	Skews male (63%)
Top Countries	UNITED STATES (28%) JAMAICA (19%) KENYA (10%) FRANCE (7%) CANADA (5%)	Top regions: UNITED STATES (28%), JAMAICA (19%), KENYA (10%)
Platform Engagement	Instagram: 19,576 avg likes/post · Tiktok: 127,250 avg views/post · Youtube: 667,501 avg views/post	Best reach: Youtube 667,501 avg views; best engagement: Youtube 29,312 avg likes

Top Brand Affinities

Hennessey

Score: 16.93

Clarks

Score: 13.13

Palm Angels

Score: 12.80

Hennessy

Score: 10.27

Margaritaville

Score: 8.76

Amazon Music

Score: 8.76

Foot Locker

Score: 6.90

FashionNova

Score: 6.36

Moët & Chandon

Score: 5.73

Pioneer

Score: 5.50

Steve Madden

Score: 5.35

iHeartRadio Music Awards

Score: 5.10

Brand	Category	Score
Hennessey		16.93
Clarks		13.13
Palm Angels		12.80
Hennessy		10.27
Margaritaville		8.76
Amazon Music		8.76
Foot Locker		6.90
FashionNova		6.36
Moët & Chandon		5.73
Pioneer		5.50
Steve Madden		5.35
iHeartRadio Music Awards		5.10
SoundCloud		4.88
Iberostar Hotels & Resorts		4.77
Coach		4.74
boohoo		4.62
Alexander McQueen		4.48
Beats Electronics		4.02
Campari		3.81
BALMAIN		3.69
Versace		3.63
Fenty beauty		2.90
ESPN		2.82
FOREX		2.75
Timberland		2.65
Kodak		2.64
Spotify Music		2.63
Polo Ralph Lauren		2.47
New Balance		2.24
Gucci		2.22
Lacoste		2.22
ASOS		2.16
Forever 21		2.12
NBA		2.09
SheInside		2.09
Louis Vuitton		2.06
Balenciaga		2.02
Heineken		1.93
shein		1.86
Tommy Hilfiger		1.83
Fendi		1.79
Puma		1.77
Paramount Pictures		1.72
Los Angeles Lakers		1.72
UFC		1.69
Yves Saint Laurent		1.66
Supreme		1.65
BBC		1.64
GIVENCHY		1.63
Guinness		1.63