Vundabar

Vundabar — pop artist from US.

Vundabar is a Boston-based trio that delivers jangly, fuzzed-out math-and surf-tinged indie rock shot through with plenty of post-punk spirit. Formed in 2013…

Influence: 60.59% Fanbase: 45.78% Trending: 67.99% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Ampeg • 35.36% • Very Strong

As of 2025-09-09

307,878

Social Media Followers

As of 2025-09-09

00:00:00

Hours Airplay

2025-12-07 14:42:10 UTC

Genres

popboston indierockrockindie garage rock

Biography

Vundabar is a Boston-based trio that delivers jangly, fuzzed-out math-and surf-tinged indie rock shot through with plenty of post-punk spirit.

Formed in 2013 by vocalist/guitarist Brandon Hagen and drummer Drew McDonald while still in high school, the duo eventually recruited bassist Zack Abramo and began playing locally. Sporting a melody-rich blend of knotty folk and loud-soft-loud indie rock à la Beantown luminaries Pixies, Vundabar issued their debut album, Antics, in late 2013. They adopted a grittier tone on 2015's Gawk, which added grungy post-punk to the mix. The cathartic and dense Smell Smoke arrived in 2018, delivering an earworm-heavy set that was both bracing and sincere, and in 2020 the trio released the tight and succinct Either Light, which saw them working with a producer, Patrick Hyland (Mitski), for the first time. In 2021, online snippets of fans singing along to the group's 2015 single "Alien Blues" flooded social media, which garnered millions of streams for the seven-year-old cut. Devil for the Fire, Vundabar's wide-ranging fifth studio effort, appeared the following year.

Top Brand Affinities

Report Date: 2025-09-09

Vundabar performs best with fans in the 18-24 range, concentrated in UNITED STATES, BRAZIL, MEXICO. Audience composition is male-leaning (51%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 3,038 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Ampeg, MOOG, Brandy Melville, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Vundabar is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Vundabar score 0.94% — Low bucket.

Brand: AmpegBrand: MOOGBrand: Brandy Melville

Followers:307,878

Engagements:2,908

Rate:0.9%

Posts:750

Avg Likes:2,859

Avg Comments:63

Avg Views:5,132

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 307,878 · Engagements 2,908 · Rate 0.9% Posts 750 · Views 5,132 · Avg Likes 2,859 · Avg Comments 63 · Avg Views 5,132	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 58% 25-34: 24% 13-17: 10% 35-44: 6%	Largest: 18-24 (58%); next: 25-34 (24%)
Gender Split	Female: 49% Male: 51% Non-binary/Other: 0%	Skews male (51%)
Top Countries	UNITED STATES (35%) BRAZIL (8%) MEXICO (7%) RUSSIA (5%) CANADA (4%)	Top regions: UNITED STATES (35%), BRAZIL (8%), MEXICO (7%)
Platform Engagement	Instagram: 2,315 avg likes/post · Tiktok: 3,038 avg views/post · Youtube: 2,094 avg views/post	Best reach: Tiktok 3,038 avg views; best engagement: Instagram 2,315 avg likes

Top Brand Affinities

Ampeg

Score: 35.36

MOOG

Score: 25.02

Brandy Melville

Score: 10.75

Lollapalooza

Score: 8.18

Glossier

Score: 8.15

Kodak

Score: 6.70

Walgreens

Score: 6.65

Spotify Music

Score: 6.58

Gillette

Score: 5.94

Polaroid

Score: 5.54

SoundCloud

Score: 5.39

Hot Topic

Score: 5.33

Brand	Category	Score
Ampeg		35.36
MOOG		25.02
Brandy Melville		10.75
Lollapalooza		8.18
Glossier		8.15
Kodak		6.70
Walgreens		6.65
Spotify Music		6.58
Gillette		5.94
Polaroid		5.54
SoundCloud		5.39
Hot Topic		5.33
Coachella		5.23
Dr. Martens		5.06
Taco Bell		5.05
Kroger		4.59
Ableton		4.45
Showtime		4.19
Chrysler		4.00
Tinder		3.99
Fujifilm		3.73
Paramount Pictures		3.67
Coors		3.61
Urban Outfitters		3.46
Holden		3.45
Prismacolor		3.08
Nickelodeon		2.94
Walmart		2.80
Emporium		2.67
Vans		2.59
Budweiser		2.53
Monster Beverage		2.44
Cadillac		2.40
Busch		2.38
Sprite		2.32
MTV		2.31
Carhartt		2.30
Chipotle Mexican Grill		2.26
Airbnb		2.23
Activision Blizzard		2.14
Guinness		1.92
Nintendo		1.80
Pepsi		1.78
Lush		1.75
Sunnies Studios		1.73
The North Face		1.70
Target		1.64
Costco		1.63
Warner Bros		1.61
Pixar		1.61