Voyou

Voyou — pop artist from FR.

À la suite de son deuxième album, Les Royaumes minuscules (2023) et de son feat très remarqué avec Vanessa Paradis sur “Le bal”, Voyou a donné ces deux…

Influence: 49.85% Fanbase: 25.48% Trending: 62.04% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Accor Hotels • 62.81% • Very Strong

As of 2025-09-08

79,517

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:32:28 UTC

Genres

popnantes indiefrench indie popnouvelle chanson francaiseelectronicnew french touchfrench indietronica

Biography

À la suite de son deuxième album, Les Royaumes minuscules (2023) et de son feat très remarqué avec Vanessa Paradis sur “Le bal”, Voyou a donné ces deux dernières années plus de 100 concerts, dont un Trianon et un Olympia complets. Il livre aujourd'hui un album de reprises de Henri Salvador, “Henri Salvador est un Voyou”. L'artiste aborde la création de cet album de reprises avec le même soin que s’il s’agissait de ses propres morceaux, soucieux de mettre en lumière la richesse du répertoire de Henri Salvador dont certaines chansons magnifiques sont parfois restées plus confidentielles.
Multi-instrumentiste, Voyou a enregistré lui-même la plupart des parties. Aidé par son ami orchestrateur Grégoire Letouvet, qui transforme parfois les arrangements “faits maison” de l’artiste en une partition pour section de six vents.

Top Brand Affinities

Report Date: 2025-09-08

Voyou is already in the conversation with 18-24 & 25-34 audiences in FRANCE, UNITED STATES, BELGIUM. The audience is male-leaning (50%), so brand cues around fashion, access, and lifestyle earn attention. Youtube produces steady reach (2,405 avg views per post); Instagram confirms credibility in-thread. Affinity proximity to Accor Hotels, Fnac, Monoprix points directly to streetwear, music platforms, and lifestyle products. For marketers, it’s a plug-and-play route to relevance.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Voyou score 0.95% — Low bucket.

Brand: Accor HotelsBrand: FnacBrand: Monoprix

Followers:79,517

Engagements:759

Rate:1.0%

Posts:923

Avg Likes:747

Avg Comments:17

Avg Views:3,707

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 79,517 · Engagements 759 · Rate 1.0% Posts 923 · Views 3,707 · Avg Likes 747 · Avg Comments 17 · Avg Views 3,707	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 45% 25-34: 33% 35-44: 11% 13-17: 6%	Largest: 18-24 (45%); next: 25-34 (33%)
Gender Split	Female: 50% Male: 50% Non-binary/Other: 0%	Skews male (50%)
Top Countries	FRANCE (66%) UNITED STATES (5%) BELGIUM (4%) BRAZIL (4%) CANADA (2%)	Top regions: FRANCE (66%), UNITED STATES (5%), BELGIUM (4%)
Platform Engagement	Instagram: 603 avg likes/post · Tiktok: 1,302 avg views/post · Youtube: 2,405 avg views/post	Best reach: Youtube 2,405 avg views; best engagement: Instagram 603 avg likes

Top Brand Affinities

Accor Hotels

Score: 62.81

Fnac

Score: 55.90

Monoprix

Score: 47.15

Ricard

Score: 32.27

MOOG

Score: 25.31

Galeries Lafayette

Score: 23.86

Garnier

Score: 16.20

Jean Paul Gaultier

Score: 15.48

Leroy Merlin

Score: 14.41

Air France

Score: 13.86

JACQUEMUS

Score: 13.79

Longchamp

Score: 13.36

Brand	Category	Score
Accor Hotels		62.81
Fnac		55.90
Monoprix		47.15
Ricard		32.27
MOOG		25.31
Galeries Lafayette		23.86
Garnier		16.20
Jean Paul Gaultier		15.48
Leroy Merlin		14.41
Air France		13.86
JACQUEMUS		13.79
Longchamp		13.36
Sandro		12.47
Eurostar		12.38
Perrier		12.08
Ableton		11.85
Akai		11.66
Evian		9.16
Montblanc		8.98
PLAYMOBIL		8.96
Kodak		8.95
Tate Modern		8.19
Bim		7.69
Acne Studios		7.44
KARL LAGERFELD		6.57
Guerlain		6.02
Décathlon		5.91
Summit Entertainment		5.48
Polaroid		5.29
Leica		4.96
Olympus		4.87
Elle Magazine		4.64
NBC		4.57
Dr. Martens		4.39
Lollapalooza		4.20
Cartier		4.16
Yves Saint Laurent		4.06
Hublot		3.97
Tinder		3.91
SoundCloud		3.81
Fujifilm		3.71
Spotify Music		3.68
Carrefour		3.58
Lacoste		3.57
ASOS		3.17
Pantone Inc		3.09
Citroen		3.04
Peugeot		2.99
Renault		2.78
Faber-Castell		2.77