Vory

Vory — r&b, funk & soul artist from US.

VORY is a Grammy award-winning artist and songwriter that was born in Houston, Texas and raised in Louisville, Kentucky. He rose to prominence as a songwriter,…

Influence: 57.55% Fanbase: 33.49% Trending: 69.58% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Palm Angels • 25.71% • Very Strong

As of 2025-09-08

350,483

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 16:53:54 UTC

Genres

r&b, funk & soultrap soulhip-hop & raphip-hop/rapkentucky hip hopcontemporary hip hophip hoptrap

Biography

VORY is a Grammy award-winning artist and songwriter that was born in Houston, Texas and raised in Louisville, Kentucky. He rose to prominence as a songwriter, penning lyrics for some of the most iconic heavyweights in the music industry such as Drake, The Carters, Kanye West and Bryson Tiller before signing with Meek Mill’s Dream Chasers record label and stepping into the limelight as a solo artist. He sharpened his unique blend of hip-hop and R&B to become an unparalleled force that has delivered dynamic collaborations with the likes of Meek Mill, Fivio Foreign, NAV and BLEU, among others. His latest project, Lost Souls, debuted at No. 1 on Billboard’s Heatseekers Chart and resulted in him becoming Billboard’s R&B/Hip-Hop Rookie of the Month in June 2022. The crooner’s artistic prowess has also been highlighted in GQ, Business Insider, Complex, etc.

Top Brand Affinities

Report Date: 2025-09-08

Vory indexes high with fans in the 25-34 range in UNITED STATES, NIGERIA, CANADA. The skew is heavily male (71%), which clarifies product positioning and tone. Momentum is most visible on Instagram with 2,570 avg likes per post; Instagram rounds out day-to-day engagement. The brand graph leans toward Palm Angels, Spinrilla, True Religion, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Vory when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Vory score 0.73% — Low bucket.

Brand: Palm AngelsBrand: SpinrillaBrand: True Religion

Followers:350,483

Engagements:2,570

Rate:0.7%

Posts:177

Avg Likes:2,570

Avg Comments:72

Avg Views:0

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 350,483 · Engagements 2,570 · Rate 0.7% Posts 177 · Views 0 · Avg Likes 2,570 · Avg Comments 72 · Avg Views 0	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	25-34: 53% 18-24: 26% 35-44: 15% 13-17: 4%	Largest: 25-34 (53%); next: 18-24 (26%)
Gender Split	Female: 29% Male: 71% Non-binary/Other: 0%	Skews male (71%)
Top Countries	UNITED STATES (67%) NIGERIA (5%) CANADA (3%) SOUTH AFRICA (3%) UNITED KINGDOM (2%)	Top regions: UNITED STATES (67%), NIGERIA (5%), CANADA (3%)
Platform Engagement	Instagram: 2,570 avg likes/post	best engagement: Instagram 2,570 avg likes

Top Brand Affinities

Palm Angels

Score: 25.71

Spinrilla

Score: 25.70

True Religion

Score: 15.44

Amazon Music

Score: 14.81

Pro Tools

Score: 13.30

SoundCloud

Score: 11.44

Marni

Score: 11.37

Maison Margiela

Score: 9.60

New Era

Score: 9.03

Lanvin

Score: 8.83

Hennessy

Score: 8.31

Sneaker News

Score: 8.04

Brand	Category	Score
Palm Angels		25.71
Spinrilla		25.70
True Religion		15.44
Amazon Music		14.81
Pro Tools		13.30
SoundCloud		11.44
Marni		11.37
Maison Margiela		9.60
New Era		9.03
Lanvin		8.83
Hennessy		8.31
Sneaker News		8.04
Kodak		7.68
Alexander McQueen		7.46
Beats Electronics		7.38
Ableton		7.18
Kappa		7.14
Moncler		7.01
Maybach		6.82
JACQUEMUS		6.41
FashionNova		6.38
iHeartRadio Music Awards		6.09
Champion		6.00
ESPN		5.90
Coach		5.80
Supreme		5.67
Spotify Music		5.62
boohoo		5.53
BALMAIN		4.92
Balenciaga		4.89
Nice Kicks		4.72
Philips		4.47
Polo Ralph Lauren		4.26
Timberland		4.15
Stüssy		4.11
Los Angeles Lakers		4.10
Steve Madden		4.10
Urban Outfitters		3.82
Barber Shop Connect		3.78
Carhartt		3.71
NBA		3.66
Rolls-Royce		3.65
NFL		3.63
Sneakerhead		3.62
Louis Vuitton		3.59
Versace		3.59
Verizon		3.48
Christian Louboutin		3.40
Fendi		3.33
GIVENCHY		3.30