Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-10
40,342
Social Media Followers
As of 2025-09-10
00:00:00
Hours Airplay
2025-12-07 10:06:44 UTC
Genres
Biography
Vök are Margrét Rán (vocals), Einar Stef (bass/guitar) and Bergur (drums).
Vök draws 25-34 & 18-24 audiences and holds attention in ICELAND, UNITED STATES, BRAZIL. The skew is heavily male (57%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 11,705 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Icelandair, MOOG, Ableton makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 40,342 · Engagements 722 · Rate 1.8% Posts 132 · Views 11,705 · Avg Likes 707 · Avg Comments 26 · Avg Views 11,705 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 41% 18-24: 38% 35-44: 12% 45-64: 5% |
Largest: 25-34 (41%); next: 18-24 (38%) |
| Gender Split |
Female: 43% Male: 57% Non-binary/Other: 0% |
Skews male (57%) |
| Top Countries |
ICELAND (14%) UNITED STATES (12%) BRAZIL (9%) RUSSIA (8%) GERMANY (6%) |
Top regions: ICELAND (14%), UNITED STATES (12%), BRAZIL (9%) |
| Platform Engagement | Instagram: 453 avg likes/post · Youtube: 11,705 avg views/post | Best reach: Youtube 11,705 avg views; best engagement: Instagram 453 avg likes |
Top Brand Affinities
Icelandair
MOOG
Ableton
Akai
Tate Modern
Olympus
Kodak
Lollapalooza
Spotify Music
Fujifilm
Dr. Martens
Campari
| Brand | Category | Score |
|---|---|---|
| Icelandair | 104.56 | |
| MOOG | 30.92 | |
| Ableton | 18.82 | |
| Akai | 12.41 | |
| Tate Modern | 11.51 | |
| Olympus | 5.98 | |
| Kodak | 5.76 | |
| Lollapalooza | 5.28 | |
| Spotify Music | 5.27 | |
| Fujifilm | 4.71 | |
| Dr. Martens | 4.47 | |
| Campari | 4.34 | |
| Polaroid | 4.19 | |
| Leica | 4.18 | |
| SoundCloud | 3.96 | |
| The Witcher | 3.63 | |
| Columbia Pictures | 3.35 | |
| Aperol | 3.05 | |
| ASOS | 2.85 | |
| Tinder | 2.81 | |
| Pull&Bear | 2.79 | |
| Warner Bros | 2.73 | |
| Guinness | 2.72 | |
| Beats Electronics | 2.64 | |
| Faber-Castell | 2.47 | |
| Tomorrowland | 2.47 | |
| MTV | 2.40 | |
| HBO | 2.38 | |
| Matrix | 2.37 | |
| IKEA | 2.37 | |
| Pantone Inc | 2.35 | |
| Coachella | 2.33 | |
| BBC | 2.32 | |
| Airbnb | 2.28 | |
| National Geographic | 2.28 | |
| A Game of Tones | 2.15 | |
| Canon | 2.09 | |
| Boeing | 1.99 | |
| Lego | 1.98 | |
| Star Wars | 1.97 | |
| Geocaching | 1.96 | |
| Primark | 1.96 | |
| Sony | 1.92 | |
| Lush | 1.87 | |
| The North Face | 1.87 | |
| Vogue | 1.87 | |
| Travelgram | 1.79 | |
| Vans | 1.78 | |
| Nikon | 1.76 | |
| Paramount Pictures | 1.67 |
Official Profiles
Login to view Contact
LoginArtist: Vök
The map shows every radio station that aired Vök today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
