VIXX
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
2,142,818
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:31:03 UTC
Genres
Biography
VIXX’s 5th Mini-Album, [CONTINUUM]
In November of 2023, VIXX returns with their signature performance through their 5th mini-album [CONTINUUM], after their January release of the digital single ‘Gonna Be Alright’ that provided warmed listeners’ hearts in the winter.
The album contains a stronger, more complete ‘VIXX’, having found what they wished to protect once more from oblivion after wandering aimlessly.
As the face of conceptual idols, VIXX vows to show an even more solidified resolve and sincerity through their message interwoven into their lore.
An Organically Connected VIXX, and VIXX’s Continuous Journey
[CONTINUUM] contains the ever-connected, ever-continuing journey of VIXX.
Using the overarching theme of ‘Continuity’, the album conveys that each member of VIXX continues to grow on both a personal and musical level, which in turn leads to the growth of VIXX as a group. Through the album jacket and music video’s various colors, alongside emotional and sensory expressions, the album also aims to strive continuity in a sensory fashion as well.
VIXX stands out with 18-24 & 25-34 audiences across UNITED STATES, BRAZIL, INDONESIA. The profile is heavily female (82%), and content lands hardest on Youtube, where posts average 13,558 avg views per post. Instagram sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with TONY MOLY, Innisfree, iHeartRadio Music Awards, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes VIXX a low-friction choice for campaigns that need fast awareness and credible adoption.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 2,142,818 · Engagements 12,322 · Rate 0.6% Posts 3,157 · Views 13,558 · Avg Likes 12,161 · Avg Comments 342 · Avg Views 13,558 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 69% 25-34: 17% 13-17: 12% 35-44: 1% |
Largest: 18-24 (69%); next: 25-34 (17%) |
| Gender Split |
Female: 82% Male: 18% Non-binary/Other: 0% |
Skews female (82%) |
| Top Countries |
UNITED STATES (18%) BRAZIL (11%) INDONESIA (5%) PHILIPPINES (5%) MEXICO (4%) |
Top regions: UNITED STATES (18%), BRAZIL (11%), INDONESIA (5%) |
| Platform Engagement | Instagram: 10,824 avg likes/post · Youtube: 13,558 avg views/post | Best reach: Youtube 13,558 avg views; best engagement: Instagram 10,824 avg likes |
Top Brand Affinities
TONY MOLY
Innisfree
iHeartRadio Music Awards
Final Fantasy
Tiffany
Jollibee
Fila
Snoopy And The Peanuts Gang
Tiffany & Co
League of Legends
OREO
UNIQLO
| Brand | Category | Score |
|---|---|---|
| TONY MOLY | 14.12 | |
| Innisfree | 8.65 | |
| iHeartRadio Music Awards | 7.29 | |
| Final Fantasy | 5.23 | |
| Tiffany | 3.13 | |
| Jollibee | 2.94 | |
| Fila | 2.89 | |
| Snoopy And The Peanuts Gang | 2.73 | |
| Tiffany & Co | 2.14 | |
| League of Legends | 2.00 | |
| OREO | 1.99 | |
| UNIQLO | 1.66 | |
| KFC | 1.66 | |
| Pokemon | 1.64 | |
| Forever 21 | 1.56 | |
| Universal | 1.50 | |
| Polaroid | 1.47 | |
| KitKat | 1.39 | |
| Starbucks | 1.29 | |
| Sephora | 1.27 | |
| BBC | 1.19 | |
| Pepsi | 1.18 | |
| Yves Saint Laurent | 1.17 | |
| Pokemon Go | 1.13 | |
| NYX Cosmetics | 1.06 | |
| Converse | 1.05 | |
| McDonald's | 1.00 | |
| IKEA | 0.99 | |
| The Olympic Games | 0.97 | |
| Maybelline | 0.94 | |
| Spotify Music | 0.94 | |
| Marvel Entertainment | 0.91 | |
| Activision Blizzard | 0.89 | |
| Pandora | 0.88 | |
| Vogue | 0.86 | |
| Walmart | 0.85 | |
| Walt Disney | 0.85 | |
| Lego | 0.83 | |
| Christian Dior | 0.81 | |
| HBO | 0.80 | |
| Netflix | 0.77 | |
| Gucci | 0.74 | |
| Samsung Group | 0.74 | |
| Nintendo | 0.72 | |
| Puma | 0.70 | |
| Marvel | 0.69 | |
| MAC Cosmetics | 0.68 | |
| Nutella | 0.64 | |
| Coca-Cola | 0.62 | |
| musical.ly | 0.59 |
Official Profiles
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LoginArtist: VIXX
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
