Violette Wautier
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
7,952,325
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 09:48:17 UTC
Genres
Biography
Her second English single, Smoke, set a record for the most views on YouTube for an English song by a Thai artist, reaching 92 million views for the audio video. Additionally, the single ranked No. 1 on the Apple Music Chart in eight countries.
In 2020, Violette released her first English album, Glitter and Smoke. In 2021, she brought pride to Thai by appearing on #SpotifyEqual Billboard in New York's Times Square, a campaign celebrating 35 female artists worldwide.
In Your Girl (2022) an all-Thai album, she lays bare her vulnerabilities and narratives under themes of self-love marking another big step in her musical journey. She wrote every song, inspired from her personal experiences and those of people around her.
Violette had her first solo concert on the 24th of June 2023 in which over 3000 tickets were sold out within 2 hours. In addition, Turn Back Time, featured Zack Tabudlo, has received a very good response from both of their fans.
Violette Wautier kickstarted 2024 by winning “BEST FEMALE ARTIST OF THE YEAR” from Guitar Magazine and has three English releases: ENVY, DANCING ON A GRAVEYARD and FAVOURITE MISTAKE. Now, she’s focusing on her English EP, for entering the global market.
Violette Wautier connects with 18-24 & 25-34 audiences and shows durable traction across THAILAND, UNITED STATES, LAOS. With a heavily female (55%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Tiktok, where posts average 176,600 avg views per post; Instagram adds dependable engagement depth. Overlap with Siam Discovery, Kiehls, Anantara highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Violette Wautier moves culture in the exact lanes many lifestyle marketers need.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 7,952,325 · Engagements 46,700 · Rate 0.6% Posts 2,927 · Views 180,873 · Avg Likes 46,372 · Avg Comments 116 · Avg Views 180,873 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 58% 25-34: 27% 13-17: 11% 35-44: 3% |
Largest: 18-24 (58%); next: 25-34 (27%) |
| Gender Split |
Female: 55% Male: 45% Non-binary/Other: 0% |
Skews female (55%) |
| Top Countries |
THAILAND (78%) UNITED STATES (6%) LAOS (3%) CAMBODIA (3%) INDONESIA (2%) |
Top regions: THAILAND (78%), UNITED STATES (6%), LAOS (3%) |
| Platform Engagement | Instagram: 36,834 avg likes/post · Tiktok: 176,600 avg views/post · Youtube: 4,273 avg views/post | Best reach: Tiktok 176,600 avg views; best engagement: Instagram 36,834 avg likes |
Top Brand Affinities
Siam Discovery
Kiehls
Anantara
AirAsia
Tesco
Emporium
Mulberry
Laneíge
Pfizer
Champion
Leica
Shiseido
| Brand | Category | Score |
|---|---|---|
| Siam Discovery | 127.85 | |
| Kiehls | 50.68 | |
| Anantara | 10.85 | |
| AirAsia | 9.08 | |
| Tesco | 8.79 | |
| Emporium | 7.03 | |
| Mulberry | 6.50 | |
| Laneíge | 5.83 | |
| Pfizer | 5.59 | |
| Champion | 5.12 | |
| Leica | 4.74 | |
| Shiseido | 4.65 | |
| Olympus | 4.19 | |
| Kodak | 3.69 | |
| Petronas | 3.61 | |
| Nivea | 3.48 | |
| Gundam | 2.94 | |
| Stüssy | 2.70 | |
| Lancôme | 2.51 | |
| Fujifilm | 2.41 | |
| KENZO | 2.21 | |
| Huawei | 2.06 | |
| Pepsi | 2.03 | |
| Bellagio | 1.83 | |
| UNIQLO | 1.76 | |
| Amazon | 1.60 | |
| Burberry | 1.22 | |
| Starbucks | 1.20 | |
| Balenciaga | 1.17 | |
| Prada | 1.11 | |
| Calvin Klein | 1.11 | |
| New Balance | 1.10 | |
| Snapseed | 1.09 | |
| H&M | 0.99 | |
| Universal | 0.94 | |
| Adidas | 0.93 | |
| Louis Vuitton | 0.92 | |
| Christian Dior | 0.89 | |
| Mazda | 0.87 | |
| Converse | 0.87 | |
| SheInside | 0.83 | |
| Samsung Group | 0.82 | |
| Chanel | 0.81 | |
| Walt Disney | 0.81 | |
| Ray-Ban | 0.77 | |
| Toyota | 0.77 | |
| Levi's | 0.74 | |
| Pandora | 0.67 | |
| Honda | 0.67 | |
| Yamaha | 0.65 |
Official Profiles
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LoginArtist: Violette Wautier
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||















