Vinyl Theatre

Vinyl Theatre — pop artist from US.

Milwaukee three-piece Vinyl Theatre make '80s post-punk-inspired music that straddles the line between melodic rock, synth pop, and electronic dance music.…

Influence: 54.84% Fanbase: 34.26% Trending: 65.13% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Arctic Fox hair Color • 21.50% • Very Strong

As of 2025-09-08

52,403

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 20:55:14 UTC

Genres

popindie poptimismhopebeatindie poprockmodern rockpop rockindie rockismalternative rockalternativemodern alternative rock

Biography

Milwaukee three-piece Vinyl Theatre make '80s post-punk-inspired music that straddles the line between melodic rock, synth pop, and electronic dance music. Formed in 2012 by lead singer/guitarist Keegan Calmes and keyboardist/backing vocalist Chris Senner, the group also includes bassist/backing vocalist Josh Pothier and drummer Nick Cesarz. Drawing favorable comparisons to such similarly inclined acts as the Killers, Two Door Cinema Club, and Death Cab for Cutie, the group reached the top spot on Billboard's Next Big Sound chart in March of 2014. Also in 2014, they released their debut full-length album, Electrogram, on Fueled by Ramen. It landed on the Billboard Heatseekers Albums chart. Pothier parted ways with the band before the release of their second LP, 2017's Origami, which featured guitars in a more prominent role. ~ Matt Collar, Rovi

Top Brand Affinities

Report Date: 2025-09-08

Vinyl Theatre draws 18-24 & 25-34 audiences and holds attention in UNITED STATES, BRAZIL, UNITED KINGDOM. The skew is female-leaning (53%), enabling sharper concepts that still resonate broadly. The most reliable distribution is Youtube at 906 avg views per post, with Instagram sustaining the conversation. Audience adjacency to Arctic Fox hair Color, Hot Topic, Lollapalooza makes streetwear, music platforms, and lifestyle products the logical focus. This is brand work that meets fans where they already are.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Vinyl Theatre score 0.26% — Low bucket.

Brand: Arctic Fox hair ColorBrand: Hot TopicBrand: Lollapalooza

Followers:52,403

Engagements:135

Rate:0.3%

Posts:1,302

Avg Likes:124

Avg Comments:10

Avg Views:906

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 52,403 · Engagements 135 · Rate 0.3% Posts 1,302 · Views 906 · Avg Likes 124 · Avg Comments 10 · Avg Views 906	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 64% 25-34: 23% 13-17: 9% 35-44: 4%	Largest: 18-24 (64%); next: 25-34 (23%)
Gender Split	Female: 53% Male: 47% Non-binary/Other: 0%	Skews female (53%)
Top Countries	UNITED STATES (41%) BRAZIL (8%) UNITED KINGDOM (6%) AUSTRALIA (4%) MEXICO (4%)	Top regions: UNITED STATES (41%), BRAZIL (8%), UNITED KINGDOM (6%)
Platform Engagement	Instagram: 63 avg likes/post · Youtube: 906 avg views/post	Best reach: Youtube 906 avg views; best engagement: Instagram 63 avg likes

Top Brand Affinities

Arctic Fox hair Color

Score: 21.50

Hot Topic

Score: 12.36

Lollapalooza

Score: 9.82

Verizon

Score: 9.22

Pro Tools

Score: 7.34

Glossier

Score: 7.30

iHeartRadio Music Awards

Score: 6.90

Taco Bell

Score: 6.30

Chick-fil-A

Score: 6.23

Amway

Score: 5.63

Ableton

Score: 5.52

Busch

Score: 5.32

Brand	Category	Score
Arctic Fox hair Color		21.50
Hot Topic		12.36
Lollapalooza		9.82
Verizon		9.22
Pro Tools		7.34
Glossier		7.30
iHeartRadio Music Awards		6.90
Taco Bell		6.30
Chick-fil-A		6.23
Amway		5.63
Ableton		5.52
Busch		5.32
Walgreens		5.29
Holden		4.58
Spotify Music		4.53
Margaritaville		4.42
Showtime		4.36
Paramount Pictures		4.17
American Eagle		4.16
Gillette		4.05
Coors		3.91
Bethesda Softworks		3.73
Chrysler		3.52
Urban Outfitters		3.44
Polaroid		3.38
NBC		3.37
MTV		3.36
Chipotle Mexican Grill		3.29
Columbia Pictures		3.14
Walmart		3.07
Coachella		3.03
Pepsi		3.00
SoundCloud		2.91
Kodak		2.88
NHL		2.83
AMC		2.82
Nickelodeon		2.78
Prismacolor		2.72
Lush		2.72
Target		2.71
Dr. Martens		2.66
Philips		2.63
Pixar		2.52
BBC		2.47
Emporium		2.46
Universal		2.46
Tinder		2.41
Monster Beverage		2.41
Pokemon Go		2.28
CBS Television Studios		2.25