Vinicio Capossela

Vinicio Capossela

Country: US | Gender: male

Influence: 53.08% Fanbase: 34.61% Trending: 62.32% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

UniCredit • 33.16% • Very Strong

As of 2025-09-08

196,362

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:02:51 UTC

Genres

poppopitalian adult popalternativeitalian alternativeeuropeancanzone d'autoreeuropeanfolk & traditionalfolk rock italianoitalian folk

Biography

Perhaps best likened to an Italian Tom Waits, singer/songwriter Vinicio Capossela channeled influences spanning from two-fisted novelist John Fante to poet and philosopher Samuel Taylor Coleridge to forge an experimental, profoundly literary approach to popular music quite unlike anything else in the contemporary European sphere. Born in Hannover, Germany, on December 14, 1965, Capossela came of age in the underground clubs of Italy's Emilia-Romagna region. A protégé of folkie Francisco Guccini, he issued his debut LP, All'una e Trentacinque Circa in 1990, winning wide acclaim for his idiosyncratic melodies and arrangements inspired by tango and gypsy music, as well as lyrics that drew comparisons to writers like Charles Bukowski and Louis-Ferdinand Celine. Modì followed in 1991, and the following year Capossela moved into theater, scoring works for actor Paolo Rossi's Milan-based troupe, most notably Su la Testa. Subsequent albums, including 1994's Camera a Sud and 1996's Il Ballo di San Vito, both refined and expanded Capossela's approach, and 2000's Canzoni a Manovella won the Targa Tenco and the PIM, two of the premier honors in Italian music. After several years of touring, which yielded a series of live LPs and videos, Capossela in 2004 published his first novel, Non Si Muore Tutte le Mattine. Two years later he finally returned to the studio for Ovunque Proteggi, recorded with guitar great and longtime Waits sideman Marc Ribot. Subsequent albums like Da Solo (2008), The Story-Faced Man (2010), Rebetiko Gymnastas (2012), and Canzoni Della Cupa (2016) helped further cement Capossela's reputation as one of the most important Italian songwriters of his generation. ~ Jason Ankeny, Rovi

Vinicio Capossela Marketing Affinity & Brand Fit Data

Report Date: 2025-09-08

Vinicio Capossela connects with 25-34 & 35-44 audiences and shows durable traction across ITALY, SPAIN, FRANCE. With a heavily female (59%) audience, creative can confidently lean into identity and style cues. Content performance peaks on Instagram, where posts average 1,470 avg likes per post; Instagram adds dependable engagement depth. Overlap with UniCredit, Asolo, Superga highlights near-term opportunities in streetwear, music platforms, and lifestyle products. The throughline is simple: Vinicio Capossela moves culture in the exact lanes many lifestyle marketers need.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low
How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.
Connection Strength
Artist Vinicio Capossela score 0.75%Low bucket.
Brand: UniCreditBrand: AsoloBrand: Superga
Followers:196,362
Engagements:1,470
Rate:0.7%
Posts:1,793
Views:0
Avg Likes:1,470
Avg Comments:18
Avg Views:0

Audience Demographics & Key Stats

MetricValueWhy It Matters
Social Snapshot Followers 196,362 · Engagements 1,470 · Rate 0.7%
Posts 1,793 · Views 0 · Avg Likes 1,470 · Avg Comments 18 · Avg Views 0
Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown 25-34: 39%
35-44: 31%
45-64: 16%
18-24: 12%
Largest: 25-34 (39%); next: 35-44 (31%)
Gender Split Female: 59%
Male: 41%
Non-binary/Other: 0%
Skews female (59%)
Top Countries ITALY (91%)
SPAIN (1%)
FRANCE (1%)
UNITED KINGDOM (1%)
UNITED STATES (1%)
Top regions: ITALY (91%), SPAIN (1%), FRANCE (1%)
Platform Engagement Instagram: 1,470 avg likes/post best engagement: Instagram 1,470 avg likes

Top Brand Affinities

UniCredit
Score: 33.16
Asolo
Score: 25.28
Superga
Score: 23.89
Warner Music
Score: 22.68
Miele
Score: 20.99
Peroni
Score: 20.15
Brunello
Score: 19.32
Arezzo
Score: 16.88
Campari
Score: 15.09
Tate Modern
Score: 10.45
Ryanair
Score: 9.09
Alfa Romeo
Score: 8.74
Brand Category Score
UniCredit 33.16
Asolo 25.28
Superga 23.89
Warner Music 22.68
Miele 20.99
Peroni 20.15
Brunello 19.32
Arezzo 16.88
Campari 15.09
Tate Modern 10.45
Ryanair 9.09
Alfa Romeo 8.74
Patek Philippe 7.84
Calzedonia 6.90
Pantone Inc 6.14
Fiat 6.07
Rimmel 4.73
Polaroid 4.63
Ferrero 4.58
Selfiegram 4.51
Martini 4.21
Olympus 4.13
Leica 4.10
Pizza Lover 3.61
Montblanc 3.54
National Geographic 3.51
Guinness 3.22
Lego 3.20
Fujifilm 3.05
Kodak 2.76
Valentino 2.72
Armani 2.65
Travelgram 2.54
Dr. Martens 2.53
Prada 2.52
Spotify Music 2.51
Aperol 2.50
Ducati 2.46
Bellagio 2.42
musical.ly 2.34
IKEA 2.27
Volkswagen 2.27
A Game of Tones 2.24
Warner Bros 2.16
Ray-Ban 2.08
Snoopy And The Peanuts Gang 1.94
Dolce & Gabbana 1.93
Fendi 1.92
Nutella 1.86
Ferrari 1.81

Official Profiles

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Artist: Vinicio Capossela

Date Range: 2025-12-07 → 2025-12-07
Total Airplay Time: 0h 0m 0s across 0 Radio Stations

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Concerts

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