Villain of the Story

Villain of the Story — electronic artist from US.

Formed in 2014, Minneapolis Minnesota's Villain of the Story can be described as a modern spin on 2010's metalcore fused with 2000's radio rock. To…

Influence: 50.85% Fanbase: 23.51% Trending: 64.53% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Impericon • 135.77% • Very Strong

As of 2025-09-12

97,446

Social Media Followers

As of 2025-09-12

00:00:00

Hours Airplay

2025-12-07 11:31:05 UTC

Genres

electronicgymcoremetalmetalcoremetalamerican metalcoremetalcore/deathcorepunkpost-screamo

Biography

Formed in 2014, Minneapolis Minnesota's Villain of the Story can be described as a modern spin on 2010's metalcore fused with 2000's radio rock. To date the band has released 4 studio albums, amassing 75+ million plays across all platforms.

After a self-released EP in 2015, the band signed with Stay Sick Recordings for their debut album 'Wrapped in Vines, Covered in Thorns' in 2017. During this era the band embarked on multiple DIY tours plus an opening spot on a portion of I Prevail's 'Lifelines' tour. The year closed out with a mutual termination of the Stay Sick contract. VOTS quickly followed things up with their next self-released effort 'Ashes' in 2018 (featuring 'Peace of Mind').

After two years of battling through the many obstacles independent bands face, VOTS kept up their DIY ethics to self-release 'Bloodshot' in late 2020 (featuring fan favorites 'Stuck' and 'Bloodshot').

"Losing Control" premiered in December of 2021, alongside their signing with Out of Line. The song has gone on to become the band’s breakout track, leading to their strongest performing album to date, “Divided” (July 2022).

After a decade of writing and performing music, VOTS continues to evolve and push themselves as songwriters on their next body of work. Ranging from raw emotions with soft yet expressive storytelling, to intense and chaotic energy with a massive sound, the upcoming record from Villain of the Story beautifully showcases every aspect of the band at their best.

Top Brand Affinities

Report Date: 2025-09-12

Villain of the Story speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, MEXICO, INDONESIA. Composition is heavily male (58%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (1,702 avg views per post), and Instagram supplies credible back-and-forth with core fans. Affinity clusters near Impericon, Arctic Fox hair Color, Hot Topic, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Villain of the Story score 0.26% — Low bucket.

Brand: ImpericonBrand: Arctic Fox hair ColorBrand: Hot Topic

Followers:97,446

Engagements:257

Rate:0.3%

Posts:274

Avg Likes:248

Avg Comments:16

Avg Views:1,702

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 97,446 · Engagements 257 · Rate 0.3% Posts 274 · Views 1,702 · Avg Likes 248 · Avg Comments 16 · Avg Views 1,702	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 50% 25-34: 33% 35-44: 10% 13-17: 4%	Largest: 18-24 (50%); next: 25-34 (33%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	UNITED STATES (43%) MEXICO (5%) INDONESIA (5%) BRAZIL (4%) GERMANY (3%)	Top regions: UNITED STATES (43%), MEXICO (5%), INDONESIA (5%)
Platform Engagement	Instagram: 193 avg likes/post · Youtube: 1,702 avg views/post	Best reach: Youtube 1,702 avg views; best engagement: Instagram 193 avg likes

Top Brand Affinities

Impericon

Score: 135.77

Arctic Fox hair Color

Score: 35.56

Hot Topic

Score: 28.17

Zumiez

Score: 19.42

Monster Beverage

Score: 8.86

Borderlands

Score: 7.69

Fallout

Score: 7.10

Lime Crime

Score: 6.27

Capcom

Score: 5.52

Resident Evil

Score: 5.18

Vans

Score: 5.17

Final Fantasy

Score: 5.16

Brand	Category	Score
Impericon		135.77
Arctic Fox hair Color		35.56
Hot Topic		28.17
Zumiez		19.42
Monster Beverage		8.86
Borderlands		7.69
Fallout		7.10
Lime Crime		6.27
Capcom		5.52
Resident Evil		5.18
Vans		5.17
Final Fantasy		5.16
Taco Bell		4.75
RAZER		4.44
Spotify Music		4.42
Call of Duty		4.25
Bethesda Softworks		4.21
AMC		4.19
NHL		3.67
Xbox		3.54
Urban Outfitters		3.45
Walmart		3.37
Carhartt		3.37
Mortal Kombat		3.34
Pokemon Go		3.15
Activision Blizzard		3.14
SoundCloud		3.14
PlayStation		3.05
Busch		2.98
League of Legends		2.97
The Witcher		2.95
Showtime		2.92
Comedy Central		2.86
Prismacolor		2.77
Dr. Martens		2.74
Ubisoft		2.72
Star Wars		2.71
Nintendo		2.49
Pokemon		2.48
WWE		2.35
Chrysler		2.27
Urban Decay Cosmetics		2.25
Too Faced Cosmetics		2.22
Tinder		2.19
Nickelodeon		2.17
Tarte Cosmetics		2.13
Lollapalooza		2.11
NYX Cosmetics		2.09
Marvel		2.01
DC Entertainment		1.97