Villager
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
15,239
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:32:32 UTC
Biography
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Villager engages 25-34 & 18-24 audiences with repeatable results in UNITED STATES, AUSTRALIA, UNITED KINGDOM. The fan base skews heavily male (74%), giving a straightforward map for media and merchandising. Velocity is clearest on Tiktok (751 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Ableton, Phase One, iHeartRaves, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 15,239 · Engagements 914 · Rate 6.0% Posts 87 · Views 751 · Avg Likes 912 · Avg Comments 31 · Avg Views 751 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 45% 18-24: 40% 35-44: 11% 13-17: 3% |
Largest: 25-34 (45%); next: 18-24 (40%) |
| Gender Split |
Female: 27% Male: 74% Non-binary/Other: 0% |
Skews male (74%) |
| Top Countries |
UNITED STATES (90%) AUSTRALIA (2%) UNITED KINGDOM (2%) CANADA (1%) FRANCE (1%) |
Top regions: UNITED STATES (90%), AUSTRALIA (2%), UNITED KINGDOM (2%) |
| Platform Engagement | Instagram: 882 avg likes/post · Tiktok: 751 avg views/post | Best reach: Tiktok 751 avg views; best engagement: Instagram 882 avg likes |
Top Brand Affinities
Ableton
Phase One
iHeartRaves
Mixcloud
MOOG
Launchpad
Live Nation
Akai
SoundCloud
Pioneer
Bethesda Softworks
Trancefamily
| Brand | Category | Score |
|---|---|---|
| Ableton | 67.15 | |
| Phase One | 47.15 | |
| iHeartRaves | 38.71 | |
| Mixcloud | 38.01 | |
| MOOG | 28.22 | |
| Launchpad | 27.90 | |
| Live Nation | 25.83 | |
| Akai | 24.96 | |
| SoundCloud | 23.69 | |
| Pioneer | 20.42 | |
| Bethesda Softworks | 18.53 | |
| Trancefamily | 17.09 | |
| Coachella | 12.76 | |
| Sennheiser | 10.84 | |
| Pro Tools | 10.46 | |
| Beats Electronics | 10.26 | |
| Bud Light | 10.01 | |
| Verizon | 9.53 | |
| Jameson | 9.37 | |
| Amazon Music | 9.29 | |
| Tomorrowland | 8.88 | |
| Lollapalooza | 8.12 | |
| Vapelyfe | 8.09 | |
| Publix | 7.52 | |
| American Airlines | 7.39 | |
| Taco Bell | 7.00 | |
| DeLorean Motor Company | 6.74 | |
| Spotify Music | 5.99 | |
| Grand Theft Auto | 5.11 | |
| Nixon | 5.09 | |
| iHeartRadio Music Awards | 4.99 | |
| Pacific Northwest Wonderland | 4.95 | |
| Mortal Kombat | 4.93 | |
| Hennessy | 4.89 | |
| MTV | 4.70 | |
| Carhartt | 4.70 | |
| Stüssy | 4.43 | |
| Hurley | 4.04 | |
| Busch | 4.03 | |
| Budweiser | 3.94 | |
| NHL | 3.86 | |
| Leica | 3.81 | |
| Coors | 3.81 | |
| Chipotle Mexican Grill | 3.64 | |
| Red Bull | 3.62 | |
| Chrysler | 3.45 | |
| Mulberry | 3.41 | |
| Gatorade | 3.36 | |
| Kodak | 3.30 | |
| Tinder | 3.22 |
Official Profiles
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LoginArtist: Villager
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
