Village People
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
634,532
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 10:06:27 UTC
Genres
Biography
Their music has become part of the international songbook. The group’s hits are featured in dozens of major motion-pictures, on Broadway, in commercials and in “Village People Party” slot machines.
Of course, Y.M.C.A (along with its dance) is played at almost every parties and sporting event in the universe.
It began in 1977 when producer Jacques Morali and his partner Henri Belolo, known collectively as Can’t Stop Productions, were recording a new album for their hit group the The Ritchie Family, and needed background singers. Horace Ott, suggested Victor Willis, a singer he was recording who also was performing in the Broadway musical The Wiz.
After Willis completed background on the album, Morali approached him about another musical project he and Belolo were planning which turned out to be Village People.
“I had a dream that you sang lead vocals on an album I produced, and it went very, very big,” Morali told Willis. “I have four tracks. I can’t pay you much right now but if you agree, I’ll make you a star.” Willis agreed and the rest is history.
With hits like San Francisco (You've Got Me), In Hollywood (Everybody is a Star) Macho Man Macho Man In the Navy - Original Version 1979 and Go West - Original Version 1979 the group has sold more than 100 million records worldwide and continues to break records to this day.
Village People speaks to 18-24 & 25-34 audiences with measurable traction in UNITED STATES, BRAZIL, MEXICO. Composition is heavily male (65%), which tightens creative strategy without sacrificing scale. Youtube is the reach engine (13,913 avg views per post), and Youtube supplies credible back-and-forth with core fans. Affinity clusters near Vegemite, Schwartz's, Persona 5, suggesting category lift in streetwear, music platforms, and lifestyle products. The result is a partnership that feels earned, not forced.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 634,532 · Engagements 772 · Rate 0.1% Posts 387 · Views 13,913 · Avg Likes 750 · Avg Comments 19 · Avg Views 13,913 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 39% 25-34: 29% 35-44: 15% 45-64: 12% |
Largest: 18-24 (39%); next: 25-34 (29%) |
| Gender Split |
Female: 35% Male: 65% Non-binary/Other: 0% |
Skews male (65%) |
| Top Countries |
UNITED STATES (19%) BRAZIL (18%) MEXICO (4%) ITALY (4%) FRANCE (4%) |
Top regions: UNITED STATES (19%), BRAZIL (18%), MEXICO (4%) |
| Platform Engagement | Instagram: 180 avg likes/post · Youtube: 13,913 avg views/post | Best reach: Youtube 13,913 avg views; best engagement: Youtube 570 avg likes |
Top Brand Affinities
Vegemite
Schwartz's
Persona 5
Ableton
DHL
Eurostar
Mixcloud
FOX
Barstool Sports
Lucasfilm
All Saints
Columbia Pictures
| Brand | Category | Score |
|---|---|---|
| Vegemite | 17.06 | |
| Schwartz's | 15.44 | |
| Persona 5 | 14.96 | |
| Ableton | 13.89 | |
| DHL | 13.87 | |
| Eurostar | 13.34 | |
| Mixcloud | 12.52 | |
| FOX | 11.16 | |
| Barstool Sports | 11.07 | |
| Lucasfilm | 11.07 | |
| All Saints | 10.74 | |
| Columbia Pictures | 9.40 | |
| DreamWorks | 9.34 | |
| Qantas | 9.00 | |
| Hasbro | 8.93 | |
| Pontiac | 8.55 | |
| Amazon Music | 7.86 | |
| God of War | 7.69 | |
| Pioneer | 7.69 | |
| Wilton | 7.55 | |
| Vauxhall | 7.19 | |
| NBC | 6.93 | |
| Tate Modern | 6.73 | |
| DeLorean Motor Company | 6.66 | |
| CNN | 6.61 | |
| Verizon | 6.28 | |
| MTV | 6.20 | |
| Pfizer | 6.16 | |
| Bethesda Softworks | 6.10 | |
| Sega | 5.78 | |
| Datsun | 5.72 | |
| iHeartRadio Music Awards | 5.64 | |
| Publix | 5.57 | |
| MATTEL | 5.56 | |
| Movistar | 5.56 | |
| Paramount Pictures | 5.34 | |
| Burger King | 5.21 | |
| Lollapalooza | 5.11 | |
| Tinder | 5.09 | |
| Pacific Northwest Wonderland | 4.89 | |
| Pixar | 4.88 | |
| American Airlines | 4.87 | |
| The Home Depot | 4.70 | |
| Bud Light | 4.57 | |
| Kmart | 4.53 | |
| Margaritaville | 4.41 | |
| Nickelodeon | 4.40 | |
| Busch | 4.34 | |
| SoundCloud | 4.29 | |
| Harrods | 4.11 |
Official Profiles
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LoginArtist: Village People
The map shows every radio station that aired Village People today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
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Total Streams (2025-09-24)
Total: 5,456,897
| PLATFORM | TOTAL | % | |
|---|---|---|---|
| [+] |
|
4,341,184 | 79.55% |
| [+] |
|
999,404 | 18.31% |
| [+] |
|
116,309 | 2.13% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
|
0 | 0.00% |
| [+] |
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0 | 0.00% |
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0 | 0.00% |
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0 | 0.00% |
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-02-22 04:00 UTC | Village People | Twin River Casino | Lincoln, United States | |
| 2026-02-22 04:00 UTC | Village People | Bally's Event Center | Lincoln, United States |















