Vikkstar
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
12,877,332
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 11:06:48 UTC
Genres
Biography
His worldwide audience has been building for a decade, DJ sets published on his YouTube channel have been met with universal praise.
If successful YouTubers and DJs have one thing in common, it’s connecting with an audience - and Vikkstar is proof that this is a transferrable skill. This is paired with a deep appreciation for the art form, an ear for good music and a talent in track selection.
He has been creating content for over a decade, but Vikkstar as a DJ & artist is just getting started - from playing shows around the world to releasing his own music.
Vikkstar has momentum with 18-24 & 25-34 audiences—particularly in UNITED STATES, UNITED KINGDOM, CAMBODIA. A heavily male (84%) profile supports collaborations that trade on identity and lifestyle. Tiktok provides the headline exposure at 211,600 avg views per post, and Instagram keeps engagement compounding. Audience overlap with Sainsbury's, Tomorrowland, River Island signals obvious wins in streetwear, music platforms, and lifestyle products. For marketers, it’s the rare combination of fit, frequency, and flair.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 12,877,332 · Engagements 74,155 · Rate 0.6% Posts 6,259 · Views 336,154 · Avg Likes 73,204 · Avg Comments 299 · Avg Views 336,154 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 54% 25-34: 25% 13-17: 10% 35-44: 8% |
Largest: 18-24 (54%); next: 25-34 (25%) |
| Gender Split |
Female: 16% Male: 84% Non-binary/Other: 0% |
Skews male (84%) |
| Top Countries |
UNITED STATES (30%) UNITED KINGDOM (27%) CAMBODIA (9%) AUSTRALIA (6%) CANADA (3%) |
Top regions: UNITED STATES (30%), UNITED KINGDOM (27%), CAMBODIA (9%) |
| Platform Engagement | Instagram: 50,745 avg likes/post · Tiktok: 211,600 avg views/post · Youtube: 124,554 avg views/post | Best reach: Tiktok 211,600 avg views; best engagement: Instagram 50,745 avg likes |
Top Brand Affinities
Sainsbury's
Tomorrowland
River Island
Pioneer
Clash of Clans
FIFA
Ubisoft
Call of Duty
Aston Martin
Harrods
Xbox
Lamborghini
| Brand | Category | Score |
|---|---|---|
| Sainsbury's | 8.88 | |
| Tomorrowland | 8.23 | |
| River Island | 6.91 | |
| Pioneer | 6.08 | |
| Clash of Clans | 5.75 | |
| FIFA | 4.94 | |
| Ubisoft | 4.52 | |
| Call of Duty | 4.24 | |
| Aston Martin | 3.81 | |
| Harrods | 3.72 | |
| Xbox | 3.41 | |
| Lamborghini | 3.34 | |
| ASOS | 3.22 | |
| Counter-Strike | 3.19 | |
| Pokemon Go | 3.18 | |
| Grand Theft Auto | 2.93 | |
| Snapseed | 2.89 | |
| PlayStation | 2.87 | |
| Pokemon | 2.80 | |
| McLaren | 2.70 | |
| Lollapalooza | 2.64 | |
| Primark | 2.63 | |
| Fenty beauty | 2.62 | |
| Pic Collage | 2.59 | |
| shein | 2.52 | |
| Monster Beverage | 2.44 | |
| Bugatti | 2.22 | |
| WWE | 2.20 | |
| Nokia | 2.15 | |
| H&M | 2.14 | |
| Activision Blizzard | 2.06 | |
| SheInside | 1.98 | |
| Pepsi | 1.93 | |
| A Game of Tones | 1.93 | |
| Budweiser | 1.89 | |
| Adobe | 1.85 | |
| Calvin Klein | 1.77 | |
| Chrysler | 1.75 | |
| Bentley | 1.75 | |
| Maserati | 1.65 | |
| Transformers | 1.61 | |
| NBA | 1.61 | |
| Ray-Ban | 1.55 | |
| UFC | 1.53 | |
| Nissan | 1.46 | |
| Adidas | 1.42 | |
| Red Bull | 1.42 | |
| New Balance | 1.40 | |
| Beats Electronics | 1.39 | |
| KFC | 1.39 |
Official Profiles
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LoginArtist: Vikkstar
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
