Viejas Locas Brand Affinity ranks highest Suavecito at 8.12% . Very Strong. Score DMDB 55.93% | Fanbase 42.03%

Viejas Locas — rock artist from AR.

Viejas Locas, an Argentinean rock band, was formed in the early '90s by classmates from a Buenos Aires high school who initially played covers of the Rolling…

Viejas Locas

Established

Country: AR | Artist ID: 11e81bc1-2ccb-b536-926d-a0369fe50396

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Genres

rockargentine rocklatin rockrock en espanolrock nacionalrockalternative rockalternativelatin alternative

Influential: 55.93% Fanbase: 42.03% Trending: 62.88%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Suavecito • 8.12% • Very Strong

As of 2025-09-10

315,565

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 55.93% | Fanbase 42.03% | Trending 62.88% | CAREER STAGE: MID_LEVEL

Biography

Viejas Locas, an Argentinean rock band, was formed in the early '90s by classmates from a Buenos Aires high school who initially played covers of the Rolling Stones. The band's live debut took place in November 1990 at a local club called Alcatraz, featuring Mauro Bonom on vocals, Diego Cantoni and Cristian Alvarez on guitars, Gastón Mansilla on drums, and a temporary bassist. Viejas Locas gained prominence in the local underground scene after performing alongside La Renga on November 30, 1991. Over the years, the band saw lineup changes and released albums such as their self-titled debut in 1996 and Hermanos de Sangre in 1997. Notably, they opened for the Rolling Stones at River Plate Stadium and headlined at Obras Sanitarias before releasing their third album, Especial, in 1999.

Report Date: 2025-09-10

Viejas Locas engages 18-24 & 25-34 audiences with repeatable results in ARGENTINA, URUGUAY, PARAGUAY. The fan base skews heavily male (68%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (67,886 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around Suavecito, Riachuelo, Movistar, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Viejas Locas score 2.87% — Strong bucket.

Brand: SuavecitoBrand: RiachueloBrand: Movistar

Followers:315,565

Engagements:9,044

Rate:2.9%

Posts:165

Avg Likes:9,034

Avg Comments:71

Avg Views:67,886

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 315,565 · Engagements 9,044 · Rate 2.9% Posts 165 · Views 67,886 · Avg Likes 9,034 · Avg Comments 71 · Avg Views 67,886	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 52% 25-34: 32% 35-44: 8% 13-17: 6%	Largest: 18-24 (52%); next: 25-34 (32%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	ARGENTINA (80%) URUGUAY (3%) PARAGUAY (3%) PERU (3%) CHILE (2%)	Top regions: ARGENTINA (80%), URUGUAY (3%), PARAGUAY (3%)
Platform Engagement	Instagram: 8,615 avg likes/post · Youtube: 67,886 avg views/post	Best reach: Youtube 67,886 avg views; best engagement: Instagram 8,615 avg likes

Top Brand Affinities

Suavecito

Score: 8.12

Riachuelo

Score: 5.81

Movistar

Score: 5.25

Cafecito

Score: 5.20

Campari

Score: 4.01

Lollapalooza

Score: 4.01

Smirnoff

Score: 3.96

Pringles

Score: 3.01

Burger King

Score: 2.98

Lamborghini

Score: 2.65

Spotify Music

Score: 2.46

Fiat

Score: 2.28

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Top Brand Affinities

Brand	Category	Score
Suavecito		8.12
Riachuelo		5.81
Movistar		5.25
Cafecito		5.20
Campari		4.01
Lollapalooza		4.01
Smirnoff		3.96
Pringles		3.01
Burger King		2.98
Lamborghini		2.65
Spotify Music		2.46
Fiat		2.28
Guess		2.10
Renault		1.99
Honda		1.70
musical.ly		1.64
Chevrolet		1.47
Yamaha		1.44
Heineken		1.33
Coca-Cola		1.10
Netflix		0.94
Pepsi		0.92
Volkswagen		0.90
Nikon		0.85
McDonald's		0.80
Suzuki		0.78
Vans		0.72
FIFA		0.66
SoundCloud		0.63
Audi		0.59
DC Entertainment		0.54
GoPro		0.54
Adidas		0.53
Prada		0.50
Nissan		0.50
Toyota		0.46
Mercedes-Benz		0.46
Pokemon		0.46
PlayStation		0.45
Marvel		0.44
Ford		0.44
Walt Disney		0.43
HBO		0.41
Samsung Group		0.36
Canon		0.32
Nike		0.30
Star Wars		0.26
Marvel Entertainment		0.23
Starbucks		0.23
Apple		0.13