Vidya Vox

Vidya Vox — pop artist from US.

Vidya Vox brings together influences of her Indian-American heritage to create music that is refreshingly unique and contemporary, seamlessly fusing together…

Influence: 52.85% Fanbase: 38.90% Trending: 59.82% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

OnePlus • 21.36% • Very Strong

As of 2025-09-08

9,076,722

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:09:22 UTC

Genres

poppopdesi poptamil popmainstream pop

Biography

Vidya Vox brings together influences of her Indian-American heritage to create music that is refreshingly unique and contemporary, seamlessly fusing together the intricacies of Indian music with elements of electronic and hip-hop for an undeniably catchy sound. Since launching her YouTube Channel in 2015 with mashups of Western pop hits and music from her native India, Vidya has amassed over 600 million views and over 6 million subscribers, changing the course of her life in ways she never thought possible.

Vidya’s initial direction was medicine, not music. But it was while she was on a pre-med track at George Washington University that she indulged in her passion for music, and began posting YouTube videos. Upon graduation, Vidya took the leap and decided to pursue a music career full time.

With over 158 million views, one of Vidya’s most successful videos, Be Free, is an original song from Kuthu Fire, mixed with Malayalam folk song "Pallivaalu Bhadravattakam." Vidya's mashups have since gained worldwide recognition from the likes of Major Lazer, Diplo & Hrithik Roshan. Vidya has been featured in publications such as Billboard, LA Times, Vogue, Elle, NPR, Cosmopolitan, BuzzFeed, The Hindu, Deccan Chronicle and many more.

Top Brand Affinities

Report Date: 2025-09-08

Vidya Vox engages 18-24 & 25-34 audiences with repeatable results in INDIA, BANGLADESH, MALAYSIA. The fan base skews heavily male (79%), giving a straightforward map for media and merchandising. Velocity is clearest on Youtube (20,084 avg views per post), while Instagram keeps conversation loops active. Affinity patterns cluster around OnePlus, Infosys, Bajaj, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Vidya Vox score 0.16% — Low bucket.

Brand: OnePlusBrand: InfosysBrand: Bajaj

Followers:9,076,722

Engagements:14,733

Rate:0.2%

Posts:1,007

Avg Likes:14,676

Avg Comments:128

Avg Views:27,000

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 9,076,722 · Engagements 14,733 · Rate 0.2% Posts 1,007 · Views 27,000 · Avg Likes 14,676 · Avg Comments 128 · Avg Views 27,000	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 51% 25-34: 39% 13-17: 5% 35-44: 4%	Largest: 18-24 (51%); next: 25-34 (39%)
Gender Split	Female: 21% Male: 79% Non-binary/Other: 0%	Skews male (79%)
Top Countries	INDIA (79%) BANGLADESH (5%) MALAYSIA (4%) SOUTH AFRICA (3%) UNITED STATES (3%)	Top regions: INDIA (79%), BANGLADESH (5%), MALAYSIA (4%)
Platform Engagement	Instagram: 13,399 avg likes/post · Tiktok: 6,916 avg views/post · Youtube: 20,084 avg views/post	Best reach: Youtube 20,084 avg views; best engagement: Instagram 13,399 avg likes

Top Brand Affinities

OnePlus

Score: 21.36

Infosys

Score: 19.30

Bajaj

Score: 13.30

Discovery Media

Score: 12.08

Mahindra

Score: 11.62

KTM

Score: 7.41

Snapseed

Score: 7.12

Maruti

Score: 6.92

Selfiegram

Score: 5.19

musical.ly

Score: 3.51

Travelgram

Score: 3.49

Yamaha

Score: 3.04

Brand	Category	Score
OnePlus		21.36
Infosys		19.30
Bajaj		13.30
Discovery Media		12.08
Mahindra		11.62
KTM		7.41
Snapseed		7.12
Maruti		6.92
Selfiegram		5.19
musical.ly		3.51
Travelgram		3.49
Yamaha		3.04
Canon		3.02
Nikon		2.88
Cadbury		2.85
National Geographic		2.68
KFC		2.58
Hot Wheels		2.38
A Game of Tones		2.12
Suzuki		2.01
Ray-Ban		1.99
Puma		1.99
Rolls-Royce		1.97
Petronas		1.97
Adobe		1.82
Gymshark		1.74
Levi's		1.71
H&M		1.69
Jaguar		1.63
Sony		1.59
Ducati		1.50
Harley-Davidson		1.44
FashionNova		1.41
Land Rover		1.41
Reebok		1.40
Guess		1.39
Samsung Group		1.38
Hyundai		1.31
Versace		1.24
Beats Electronics		1.23
shein		1.22
Marvel Entertainment		1.20
Apple		1.20
Mercedes-Benz		1.19
Xiaomi		1.19
Tommy Hilfiger		1.18
HBO		1.15
GoPro		1.13
Red Bull		1.11
Grand Theft Auto		1.10