Vidya Vox brings together influences of her Indian-American heritage to create music that is refreshingly unique and contemporary, seamlessly fusing together the intricacies of Indian music with elements of electronic and hip-hop for an undeniably catchy sound. Since launching her YouTube Channel in 2015 with mashups of Western pop hits and music from her native India, Vidya has amassed over 600 million views and over 6 million subscribers, changing the course of her life in ways she never thought possible.

Vidya’s initial direction was medicine, not music. But it was while she was on a pre-med track at George Washington University that she indulged in her passion for music, and began posting YouTube videos. Upon graduation, Vidya took the leap and decided to pursue a music career full time.

With over 158 million views, one of Vidya’s most successful videos, Be Free, is an original song from Kuthu Fire, mixed with Malayalam folk song "Pallivaalu Bhadravattakam." Vidya's mashups have since gained worldwide recognition from the likes of Major Lazer, Diplo & Hrithik Roshan. Vidya has been featured in publications such as Billboard, LA Times, Vogue, Elle, NPR, Cosmopolitan, BuzzFeed, The Hindu, Deccan Chronicle and many more.