Victor Lou
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-08
358,596
Social Media Followers
As of 2025-09-08
00:00:00
Hours Airplay
2025-12-07 14:42:11 UTC
Genres
Biography
Empathetic and aware of his relevance, Victor Lou relentlessly seeks his evolution. With hits like "Diu Diu Lai," "Untitled," and "Remote Control," which showcase a more conceptual version of the artist, Victor confirms his immeasurable ascent. As evidence of this, the artist has been booked for festivals such as XXXperience, Só Track Boa, Rock in Rio, Lollapalooza, and Tomorrowland. In clubs, Victor Lou has made appearances at Surreal, Laroc, Privilege, Green Valley, El Fortin, and P12. A reference in the "desande" movement and more recently in "techno," Lou spares no effort to reinvent himself with each song and live performance.
Victor Lou resonates most with 25-34 & 18-24 audiences and shows durable presence in BRAZIL, UNITED STATES, MOZAMBIQUE. With a heavily male (66%) skew, campaigns can carry a confident voice and visual identity. Instagram is the reach spine (6,156 avg likes per post); Instagram is where fans co-sign. Affinity adjacency to Pioneer, ChilliBeans, Trancefamily makes streetwear, music platforms, and lifestyle products the obvious play. This is the partner for awareness that feels like participation.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 358,596 · Engagements 6,156 · Rate 1.7% Posts 437 · Views 0 · Avg Likes 6,156 · Avg Comments 347 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 57% 18-24: 26% 35-44: 13% 13-17: 1% |
Largest: 25-34 (57%); next: 18-24 (26%) |
| Gender Split |
Female: 34% Male: 66% Non-binary/Other: 0% |
Skews male (66%) |
| Top Countries |
BRAZIL (96%) UNITED STATES (1%) MOZAMBIQUE (1%) UNITED KINGDOM (0%) PARAGUAY (0%) |
Top regions: BRAZIL (96%), UNITED STATES (1%), MOZAMBIQUE (1%) |
| Platform Engagement | Instagram: 6,156 avg likes/post | best engagement: Instagram 6,156 avg likes |
Top Brand Affinities
Pioneer
ChilliBeans
Trancefamily
Tomorrowland
Itaipava
Ableton
Lollapalooza
Colcci
SoundCloud
Oakley
Moda Praia
Absolut
| Brand | Category | Score |
|---|---|---|
| Pioneer | 30.32 | |
| ChilliBeans | 30.00 | |
| Trancefamily | 25.13 | |
| Tomorrowland | 22.34 | |
| Itaipava | 14.75 | |
| Ableton | 13.55 | |
| Lollapalooza | 11.83 | |
| Colcci | 11.32 | |
| SoundCloud | 9.34 | |
| Oakley | 6.29 | |
| Moda Praia | 6.24 | |
| Absolut | 6.09 | |
| Heineken | 5.38 | |
| Budweiser | 4.99 | |
| Smirnoff | 4.57 | |
| Barber Shop Connect | 3.09 | |
| Spotify Music | 2.95 | |
| shein | 2.45 | |
| Coachella | 2.43 | |
| Lacoste | 2.18 | |
| SheInside | 2.12 | |
| Jack Daniels | 1.76 | |
| Red Bull | 1.69 | |
| UFC | 1.58 | |
| Beats Electronics | 1.49 | |
| GoPro | 1.35 | |
| Mitsubishi | 1.29 | |
| Renault | 1.23 | |
| Volkswagen | 1.18 | |
| Pandora | 1.13 | |
| Xiaomi | 0.96 | |
| Ray-Ban | 0.92 | |
| Puma | 0.89 | |
| Chevrolet | 0.89 | |
| Honda | 0.89 | |
| Levi's | 0.89 | |
| DC Entertainment | 0.85 | |
| FIFA | 0.79 | |
| Sony | 0.78 | |
| Vans | 0.70 | |
| Porsche | 0.69 | |
| Coca-Cola | 0.65 | |
| Yamaha | 0.64 | |
| MAC Cosmetics | 0.64 | |
| NBA | 0.63 | |
| Zara | 0.62 | |
| Nike | 0.62 | |
| Ferrari | 0.58 | |
| Nutella | 0.58 | |
| Xbox | 0.56 |
Official Profiles
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2026-01-04 03:00 UTC | Gordo, Eli Brown, Mind Against, Victor Lou, Mau P, Notre Dame | Museu de Arte Moderna | Rio de Janeiro, Brazil |
