Victor Leksell

Victor Leksell — pop artist from SE.

Victor Leksell is without a doubt one of Sweden's biggest artists. He had his breakthrough in 2018 with the debute single “Tappat” and two years later his…

Influence: 50.61% Fanbase: 29.68% Trending: 61.08% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

Nelly.com • 616.78% • Very Strong

As of 2025-09-08

341,969

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 10:09:40 UTC

Genres

popswedish popswedish idol pop

Biography

Victor Leksell is without a doubt one of Sweden's biggest artists. He had his breakthrough in 2018 with the debute single “Tappat” and two years later his hit single “Svag” became the most streamed song ever in Swedish, approaching an astonishing 200 million streams. Countless Number 1’s on the charts, prestigious Grammy awards (Artist of the Year, Album of the Year, Song of the Year) and dedicated listeners of all ages and cities show his breadth and unique way of reaching into people's hearts.

Top Brand Affinities

Report Date: 2025-09-08

Victor Leksell reliably reaches 18-24 & 25-34 audiences in SWEDEN, UNITED STATES, NORWAY. The base is heavily female (58%), paving the way for collaborations that read as status, style, and scene. The strongest distribution channel is Tiktok (531,100 avg views per post); Tiktok layers on depth and replies. The audience sits near Nelly.com, Chiquelle, Tele2, making streetwear, music platforms, and lifestyle products a natural expansion. The partnership writes itself—and the comments back it up.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Victor Leksell score 11.55% — Very Strong bucket.

Brand: Nelly.comBrand: ChiquelleBrand: Tele2

Followers:341,969

Engagements:39,482

Rate:11.5%

Posts:341

Avg Likes:37,598

Avg Comments:363

Avg Views:535,144

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 341,969 · Engagements 39,482 · Rate 11.5% Posts 341 · Views 535,144 · Avg Likes 37,598 · Avg Comments 363 · Avg Views 535,144	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 53% 25-34: 29% 13-17: 9% 35-44: 7%	Largest: 18-24 (53%); next: 25-34 (29%)
Gender Split	Female: 58% Male: 42% Non-binary/Other: 0%	Skews female (58%)
Top Countries	SWEDEN (64%) UNITED STATES (5%) NORWAY (4%) INDIA (4%) GERMANY (3%)	Top regions: SWEDEN (64%), UNITED STATES (5%), NORWAY (4%)
Platform Engagement	Instagram: 18,355 avg likes/post · Tiktok: 531,100 avg views/post · Youtube: 4,044 avg views/post	Best reach: Tiktok 531,100 avg views; best engagement: Tiktok 18,950 avg likes

Top Brand Affinities

Nelly.com

Score: 616.78

Chiquelle

Score: 557.57

Tele2

Score: 218.95

Ericsson

Score: 120.55

By Malene Birger

Score: 105.06

Nakd

Score: 104.95

Swedbank

Score: 75.85

Twistshake

Score: 54.47

Gant

Score: 43.59

Rituals

Score: 17.98

Zalando

Score: 16.40

Lollapalooza

Score: 14.43

Brand	Category	Score
Nelly.com		616.78
Chiquelle		557.57
Tele2		218.95
Ericsson		120.55
By Malene Birger		105.06
Nakd		104.95
Swedbank		75.85
Twistshake		54.47
Gant		43.59
Rituals		17.98
Zalando		16.40
Lollapalooza		14.43
Acne Studios		10.79
Carlsberg		9.24
boohoo		8.89
H&M Home		8.21
Aperol		8.19
H&M		6.66
MISSGUIDED		6.15
Daniel Wellington		5.50
Husqvarna Motorcycles		5.42
Volvo		5.42
ASOS		5.05
Gymshark		4.52
Levi's		4.13
Pull&Bear		3.75
Kylie Cosmetics		3.54
Tomorrowland		3.44
KENZO		2.91
NHL		2.89
Polo Ralph Lauren		2.88
Spotify Music		2.81
Michael Kors		2.73
Pepsi		2.67
Calvin Klein		2.63
Zara		2.63
LEGOLAND		2.38
Tinder		2.30
Lancôme		2.28
Dolce & Gabbana		2.18
Anastasia Beverly Hills		2.16
Victoria's Secret		2.02
Petronas		1.95
Red Bull		1.93
Hermès		1.83
Fendi		1.74
The North Face		1.73
Adidas		1.72
Bershka		1.69
shein		1.66