Victor Calderone
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
151,860
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:10:44 UTC
Genres
Biography
In 1996, Calderone broke through with his debut solo single "Give It Up," which lived on top of the Billboard Dance Music charts for a week. Throughout the '90s and aughts, Calderone was known for his intuitive and original club remixes for pop artists like Madonna, Sting, Beyoncé, Depeche Mode, and Whitney Houston. The fruitful era also saw him kick off international and statewide residencies that are still going strong over 20 years later. Calderone built a luminous reputation for his sprawling 12-16 hour sets—all-consuming journeys that illustrated his gift for musical storytelling.
By the early to mid-'10s, Calderone's palette increasingly leaned techno. His sound flourished across releases for Sleaze, Drumcode, MOOD, as well as his own labels, Waveform and MATTER+. Even with a fresh set of tools and studio partners at his disposal, the underlying groove that was so prominent during his tribal days remained a constant.
Calderone continues to curate his MATTER+ imprint and reunite with past collaborators, while still toying with progressive sound design. This curiosity makes every new release sparkle, even after 30 years in the game.
Victor Calderone keeps 25-34 & 35-44 audiences engaged throughout UNITED STATES, PORTUGAL, BRAZIL. The composition is heavily male (80%), which favors creative built around style signals and community validation. Results concentrate on Youtube at 254 avg views per post, while Instagram maintains continuity between bigger moments. Overlap with Allen & Heath, Mixcloud, Pioneer supports swift activation in streetwear, music platforms, and lifestyle products. It’s a straight line from influence to impact.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 151,860 · Engagements 1,988 · Rate 1.3% Posts 836 · Views 254 · Avg Likes 1,988 · Avg Comments 125 · Avg Views 254 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 50% 35-44: 23% 18-24: 17% 45-64: 9% |
Largest: 25-34 (50%); next: 35-44 (23%) |
| Gender Split |
Female: 20% Male: 80% Non-binary/Other: 0% |
Skews male (80%) |
| Top Countries |
UNITED STATES (44%) PORTUGAL (8%) BRAZIL (5%) GERMANY (5%) ITALY (5%) |
Top regions: UNITED STATES (44%), PORTUGAL (8%), BRAZIL (5%) |
| Platform Engagement | Instagram: 1,978 avg likes/post · Youtube: 254 avg views/post | Best reach: Youtube 254 avg views; best engagement: Instagram 1,978 avg likes |
Top Brand Affinities
Allen & Heath
Mixcloud
Pioneer
Ableton
MOOG
Trancefamily
Akai
Sennheiser
SoulCycle
Crate and Barrel
SoundCloud
REVOLVE
| Brand | Category | Score |
|---|---|---|
| Allen & Heath | 144.31 | |
| Mixcloud | 97.55 | |
| Pioneer | 71.77 | |
| Ableton | 47.95 | |
| MOOG | 41.44 | |
| Trancefamily | 36.91 | |
| Akai | 21.99 | |
| Sennheiser | 18.03 | |
| SoulCycle | 17.80 | |
| Crate and Barrel | 17.28 | |
| SoundCloud | 15.68 | |
| REVOLVE | 14.08 | |
| Amazon Music | 13.45 | |
| Tomorrowland | 13.28 | |
| Jean Paul Gaultier | 11.45 | |
| American Airlines | 11.26 | |
| West Elm | 11.25 | |
| All Saints | 10.89 | |
| Jetblue Airways | 10.74 | |
| Dom Pérignon | 10.15 | |
| J.Crew | 9.75 | |
| Beats Electronics | 8.97 | |
| Grey Goose | 8.57 | |
| The Ritz-Carlton | 7.78 | |
| Free People | 7.76 | |
| Pro Tools | 7.37 | |
| Maison Margiela | 7.18 | |
| Alexander McQueen | 7.07 | |
| Anthropologie | 6.65 | |
| NORDSTROM | 6.65 | |
| Wilton | 6.28 | |
| Jameson | 5.63 | |
| Coachella | 5.61 | |
| Oculus | 5.59 | |
| Four Seasons | 5.22 | |
| Macy's | 5.04 | |
| Loewe | 4.99 | |
| iHeartRadio Music Awards | 4.95 | |
| Steve Madden | 4.95 | |
| KARL LAGERFELD | 4.84 | |
| Spotify Music | 4.79 | |
| Summit Entertainment | 4.36 | |
| Miu Miu | 4.06 | |
| Ferragamo | 3.89 | |
| Sunnies Studios | 3.88 | |
| CNN | 3.82 | |
| Bacardi | 3.61 | |
| Marc Jacobs | 3.60 | |
| Stüssy | 3.47 | |
| BALMAIN | 3.42 |
Official Profiles
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|---|---|---|---|---|
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