Vicente Fernández

Vicente Fernández — latin artist from MX.

Vicente Fernández, born February 17, 1940 in Huentitan el Alto, Guadalajara, Mexico, rose to fame as a prominent Mexican singer and actor. Despite early…

Influence: 73.09% Fanbase: 68.96% Trending: 75.16% Career Level: Superstar

Top Brand Affinity

Highest overlapping lifestyle brand

Univision • 33.82% • Very Strong

As of 2025-09-27

11,540,076

Social Media Followers

As of 2025-09-27

00:00:00

Hours Airplay

2025-11-07 00:43:40 UTC

Genres

latinbandanortenomariachirancheraboleromusica mexicanaregional mexican music

Biography

Vicente Fernández, born February 17, 1940 in Huentitan el Alto, Guadalajara, Mexico, rose to fame as a prominent Mexican singer and actor. Despite early struggles, he gained recognition in the music industry in the mid-'60s, eventually becoming known as "The King of Ranchera." Fernández's career peaked in the 1970s with hits like "Volver, Volver," propelling him to international fame. He sold over 70 million albums, won numerous industry awards, and performed to sold-out audiences across the Americas and Europe.

Fernández's musical legacy continued with successful albums like 2007's "Para Siempre" and a string of Latin Grammy wins. He retired from touring but remained active in the studio, releasing his final album, "A Mis 80s," in 2020. Tragically, his health declined in 2021, leading to his passing on December 12 at the age of 81. A revered figure in Mexican music, Fernández's impact on the genre and his enduring popularity were celebrated in a memorial event in Guadalajara.

Top Brand Affinities

Report Date: 2025-09-27

Vicente Fernández maintains consistent pull among 18-24 & 25-34 audiences across MEXICO, COLOMBIA, UNITED STATES. The audience leans heavily male (68%), so brand cues around style and status perform well. The clearest reach is on Youtube with 143,708 avg views per post; Instagram functions as the community touchpoint. Affinity with Univision, Tagaz, Montecristo makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Vicente Fernández score 0.08% — Low bucket.

Brand: UnivisionBrand: TagazBrand: Montecristo

Followers:11,540,076

Engagements:9,488

Rate:0.1%

Posts:1,865

Avg Likes:9,462

Avg Comments:122

Avg Views:143,708

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,540,076 · Engagements 9,488 · Rate 0.1% Posts 1,865 · Views 143,708 · Avg Likes 9,462 · Avg Comments 122 · Avg Views 143,708	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 44% 25-34: 33% 35-44: 12% 45-64: 7%	Largest: 18-24 (44%); next: 25-34 (33%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	MEXICO (27%) COLOMBIA (18%) UNITED STATES (15%) ECUADOR (6%) VENEZUELA (6%)	Top regions: MEXICO (27%), COLOMBIA (18%), UNITED STATES (15%)
Platform Engagement	Instagram: 7,990 avg likes/post · Youtube: 143,708 avg views/post	Best reach: Youtube 143,708 avg views; best engagement: Instagram 7,990 avg likes

Top Brand Affinities

Univision

Score: 33.82

Tagaz

Score: 13.37

Montecristo

Score: 9.22

Amazon Music

Score: 9.05

Cafecito

Score: 8.62

Movistar

Score: 7.10

Suavecito

Score: 6.19

Macy's

Score: 6.07

Bud Light

Score: 4.38

VidaSana

Score: 4.08

OLD NAVY

Score: 3.94

GMC

Score: 3.11

Brand	Category	Score
Univision		33.82
Tagaz		13.37
Montecristo		9.22
Amazon Music		9.05
Cafecito		8.62
Movistar		7.10
Suavecito		6.19
Macy's		6.07
Bud Light		4.38
VidaSana		4.08
OLD NAVY		3.94
GMC		3.11
Hot Wheels		2.89
ESPN		2.79
Target		2.77
Paramount Pictures		2.67
Jeep		2.60
Monster Beverage		2.41
LEGOLAND		2.17
Herbalife		2.14
Lollapalooza		2.08
NFL		2.05
Los Angeles Lakers		2.05
Chevrolet		2.01
Pepsi		1.91
Walmart		1.88
Snoopy And The Peanuts Gang		1.85
Heineken		1.81
Tinder		1.79
Gymshark		1.77
Cadillac		1.74
Versace		1.71
Forever 21		1.71
Jack Daniels		1.70
Scion		1.70
Pic Collage		1.67
NBA		1.65
FashionNova		1.62
Hollister Co		1.54
Dodge		1.53
Tarte Cosmetics		1.52
Airbnb		1.50
Chipotle Mexican Grill		1.47
shein		1.47
Chrysler		1.46
Bellagio		1.44
Bershka		1.42
Ford		1.40
Pixar		1.38
UFC		1.36