Vicente Fernández Brand Affinity ranks highest Univision at 26.70% . Very Strong. Score DMDB 73.09% | Fanbase 68.96%

Vicente Fernández — latin artist from MX.

Vicente Fernández, born February 17, 1940 in Huentitan el Alto, Guadalajara, Mexico, rose to fame as a prominent Mexican singer and actor. Despite early…

Genres

latinbandanortenomariachirancheraboleromusica mexicanaregional mexican music

Scores

Score: DMDB 73.09% | Fanbase 68.96% | Trending 75.16% | CAREER STAGE: SUPERSTAR

Biography

Vicente Fernández, born February 17, 1940 in Huentitan el Alto, Guadalajara, Mexico, rose to fame as a prominent Mexican singer and actor. Despite early struggles, he gained recognition in the music industry in the mid-'60s, eventually becoming known as "The King of Ranchera." Fernández's career peaked in the 1970s with hits like "Volver, Volver," propelling him to international fame. He sold over 70 million albums, won numerous industry awards, and performed to sold-out audiences across the Americas and Europe.

Fernández's musical legacy continued with successful albums like 2007's "Para Siempre" and a string of Latin Grammy wins. He retired from touring but remained active in the studio, releasing his final album, "A Mis 80s," in 2020. Tragically, his health declined in 2021, leading to his passing on December 12 at the age of 81. A revered figure in Mexican music, Fernández's impact on the genre and his enduring popularity were celebrated in a memorial event in Guadalajara.

Report Date: 2025-09-10

Vicente Fernández maintains consistent pull among 18-24 & 25-34 audiences across MEXICO, COLOMBIA, UNITED STATES. The audience leans heavily male (68%), so brand cues around style and status perform well. The clearest reach is on Youtube with 158,980 avg views per post; Instagram functions as the community touchpoint. Affinity with Univision, Montecristo, Amazon Music makes streetwear, music platforms, and lifestyle products a simple starting line. If the goal is to create a moment that travels, this is the right lane.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Vicente Fernández score 0.08% — Low bucket.

Brand: UnivisionBrand: MontecristoBrand: Amazon Music

Followers:11,466,205

Engagements:9,139

Rate:0.1%

Posts:1,861

Avg Likes:9,123

Avg Comments:142

Avg Views:158,980

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 11,466,205 · Engagements 9,139 · Rate 0.1% Posts 1,861 · Views 158,980 · Avg Likes 9,123 · Avg Comments 142 · Avg Views 158,980	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 42% 25-34: 33% 35-44: 13% 45-64: 7%	Largest: 18-24 (42%); next: 25-34 (33%)
Gender Split	Female: 32% Male: 68% Non-binary/Other: 0%	Skews male (68%)
Top Countries	MEXICO (25%) COLOMBIA (20%) UNITED STATES (17%) ECUADOR (7%) VENEZUELA (7%)	Top regions: MEXICO (25%), COLOMBIA (20%), UNITED STATES (17%)
Platform Engagement	Instagram: 7,812 avg likes/post · Youtube: 158,980 avg views/post	Best reach: Youtube 158,980 avg views; best engagement: Instagram 7,812 avg likes

Top Brand Affinities

Univision

Score: 26.70

Montecristo

Score: 9.13

Amazon Music

Score: 8.87

Movistar

Score: 6.47

Bud Light

Score: 6.44

Cafecito

Score: 6.40

Macy's

Score: 5.98

VidaSana

Score: 5.85

Suavecito

Score: 5.13

Los Angeles Lakers

Score: 3.92

OLD NAVY

Score: 3.89

GMC

Score: 3.11

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Top Brand Affinities

Brand	Category	Score
Univision		26.70
Montecristo		9.13
Amazon Music		8.87
Movistar		6.47
Bud Light		6.44
Cafecito		6.40
Macy's		5.98
VidaSana		5.85
Suavecito		5.13
Los Angeles Lakers		3.92
OLD NAVY		3.89
GMC		3.11
Hot Wheels		2.86
ESPN		2.78
Target		2.75
Jeep		2.60
Monster Beverage		2.39
Pic Collage		2.34
NFL		2.26
LEGOLAND		2.15
Lollapalooza		2.06
Paramount Pictures		2.01
Chevrolet		1.91
Snoopy And The Peanuts Gang		1.85
Tinder		1.79
Heineken		1.78
Gymshark		1.78
Herbalife		1.74
Scion		1.71
McLaren		1.68
Pixar		1.62
Forever 21		1.62
Under Armour		1.61
FashionNova		1.61
Chipotle Mexican Grill		1.60
Hollister Co		1.52
Cadillac		1.52
Anastasia Beverly Hills		1.51
Harley-Davidson		1.50
Coachella		1.50
Airbnb		1.49
Walt Disney		1.47
Microsoft		1.45
Bellagio		1.41
Huda Beauty		1.40
Bershka		1.40
Universal		1.39
Michael Kors		1.38
Chrysler		1.37
Versace		1.35