Vice
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
295,802
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:13:25 UTC
Genres
Biography
Vice is a clear fit for 18-24 & 25-34 audiences with strength across UNITED STATES, GERMANY, INDIA. The audience is male-leaning (53%), so messaging can confidently lean into identity, fashion, and status. Youtube remains the best top-of-funnel driver (1,622 avg views per post); Instagram builds the community layer. Affinity data highlights TAO Group, Mixcloud, Pioneer, suggesting immediate traction in streetwear, music platforms, and lifestyle products. The upside is culture-first creative with measurable lift.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 295,802 · Engagements 446 · Rate 0.2% Posts 713 · Views 3,058 · Avg Likes 437 · Avg Comments 43 · Avg Views 3,058 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
18-24: 55% 25-34: 29% 13-17: 8% 35-44: 6% |
Largest: 18-24 (55%); next: 25-34 (29%) |
| Gender Split |
Female: 47% Male: 53% Non-binary/Other: 0% |
Skews male (53%) |
| Top Countries |
UNITED STATES (31%) GERMANY (6%) INDIA (4%) BRAZIL (4%) UNITED KINGDOM (3%) |
Top regions: UNITED STATES (31%), GERMANY (6%), INDIA (4%) |
| Platform Engagement | Instagram: 367 avg likes/post · Tiktok: 1,436 avg views/post · Youtube: 1,622 avg views/post | Best reach: Youtube 1,622 avg views; best engagement: Instagram 367 avg likes |
Top Brand Affinities
TAO Group
Mixcloud
Pioneer
Live Nation
Trancefamily
REVOLVE
T-Mobile
WNBA
Akai
Ableton
Sennheiser
iHeartRadio Music Awards
| Brand | Category | Score |
|---|---|---|
| TAO Group | 968.96 | |
| Mixcloud | 66.75 | |
| Pioneer | 65.65 | |
| Live Nation | 24.25 | |
| Trancefamily | 22.69 | |
| REVOLVE | 20.56 | |
| T-Mobile | 17.57 | |
| WNBA | 16.88 | |
| Akai | 16.51 | |
| Ableton | 15.79 | |
| Sennheiser | 15.00 | |
| iHeartRadio Music Awards | 13.16 | |
| Barstool Sports | 12.75 | |
| Amazon Music | 12.75 | |
| Coachella | 11.49 | |
| Pro Tools | 11.24 | |
| Grey Goose | 10.87 | |
| Delta | 10.66 | |
| ESPN | 9.59 | |
| Los Angeles Lakers | 9.52 | |
| Jameson | 9.47 | |
| The Ritz-Carlton | 8.73 | |
| United | 8.36 | |
| SoundCloud | 8.32 | |
| Dom Pérignon | 8.17 | |
| Qualcomm | 7.91 | |
| New Era | 7.65 | |
| Sneaker News | 7.41 | |
| MTV | 7.23 | |
| Beats Electronics | 7.23 | |
| NFL | 6.86 | |
| Macy's | 6.66 | |
| Hennessy | 6.52 | |
| Stüssy | 6.42 | |
| Marriott | 6.38 | |
| Nice Kicks | 6.21 | |
| Tomorrowland | 5.90 | |
| NORDSTROM | 5.84 | |
| NBC | 5.76 | |
| Moët & Chandon | 5.57 | |
| NHL | 5.53 | |
| American Airlines | 5.40 | |
| CNN | 5.24 | |
| Nixon | 5.03 | |
| NBA | 5.02 | |
| Four Seasons | 4.96 | |
| Margaritaville | 4.89 | |
| Coors | 4.81 | |
| Nokia | 4.81 | |
| Bud Light | 4.67 |
Official Profiles
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LoginArtist: Vice
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Top 10 Songs Played Today
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Total Streams
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Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| 2025-12-14 02:00 UTC | Vice | Palm Tree Club, North Bay Village | Miami, United States | — |
| 2025-12-22 06:00 UTC | Vice | Caveau | Boston, United States | |
| 2025-12-28 06:00 UTC | Vice | Harrah's Resort Atlantic City | Atlantic City, United States | — |
