Vic Mensa

Vic Mensa — hip-hop & rap artist from US.

These days, there are plenty of folks trying to be someone else for likes and follows. Vic Mensa, Grammy Award-nominated, multi-platinum selling rapper and…

Influence: 67.88% Fanbase: 56.19% Trending: 73.73% Career Level: Mainstream

Top Brand Affinity

Highest overlapping lifestyle brand

Shea Moisture • 21.01% • Very Strong

As of 2025-09-08

1,455,992

Social Media Followers

As of 2025-09-08

00:00:00

Hours Airplay

2025-12-07 11:04:59 UTC

Genres

hip-hop & raphip hoppop rapraptrapconscious hip hophip-hop/rapchicago rapunderground hip hop

Biography

These days, there are plenty of folks trying to be someone else for likes and follows. Vic Mensa, Grammy Award-nominated, multi-platinum selling rapper and Chicago native has been making his mark by being unapologetically himself for the better part of the last decade. Growth begets a deeper understanding of craft and Mensa is poised to rightfully assert himself with his upcoming full-length album.

Vic’s second studio album follows his 2021/22 releases I Tape & V Tape and continues exploring themes of redemption, growth and being unabashedly one’s self.

The Roc Nation artist released his first single of 2023, “Strawberry Louis Vuitton” featuring an unforgettable music video inspired by fellow Chicagoan Virgil Abloh. The single was lauded by Rolling Stone, Pitchfork, Complex & more.

Since the world last got a Vic Mensa album the artist has been hard at work producing festivals in Ghana (Black Star Line), starting cannabis companies with his friends (93Boyz) and supporting systemic change in his hometown (SaveMoneySaveLife).

Top Brand Affinities

Report Date: 2025-09-08

Vic Mensa performs best with fans in the 18-24 range, concentrated in UNITED STATES, PHILIPPINES, CAMBODIA. Audience composition is heavily male (73%), which simplifies targeting and creative tone. The most reliable reach comes from Tiktok at 30,700 avg views per post, with Instagram providing steady community replies and saves. Brand adjacency trends toward Shea Moisture, WNBA, Live Nation, signaling clear alignment with streetwear, music platforms, and lifestyle products. If the brief is to seed a message that travels organically, Vic Mensa is positioned to deliver.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Vic Mensa score 1.08% — Moderate bucket.

Brand: Shea MoistureBrand: WNBABrand: Live Nation

Followers:1,455,992

Engagements:15,740

Rate:1.1%

Posts:1,111

Avg Likes:15,560

Avg Comments:471

Avg Views:35,320

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 1,455,992 · Engagements 15,740 · Rate 1.1% Posts 1,111 · Views 35,320 · Avg Likes 15,560 · Avg Comments 471 · Avg Views 35,320	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 55% 25-34: 33% 13-17: 6% 35-44: 5%	Largest: 18-24 (55%); next: 25-34 (33%)
Gender Split	Female: 27% Male: 73% Non-binary/Other: 0%	Skews male (73%)
Top Countries	UNITED STATES (51%) PHILIPPINES (7%) CAMBODIA (7%) EGYPT (6%) MOROCCO (6%)	Top regions: UNITED STATES (51%), PHILIPPINES (7%), CAMBODIA (7%)
Platform Engagement	Instagram: 13,600 avg likes/post · Tiktok: 30,700 avg views/post · Youtube: 4,620 avg views/post	Best reach: Tiktok 30,700 avg views; best engagement: Instagram 13,600 avg likes

Top Brand Affinities

Shea Moisture

Score: 21.01

WNBA

Score: 20.58

Live Nation

Score: 19.99

True Religion

Score: 12.74

Marni

Score: 11.12

Nasty Gal

Score: 10.52

Alexander Wang

Score: 10.11

Banana Republic

Score: 9.62

Coach

Score: 9.58

New Era

Score: 9.24

Steve Madden

Score: 9.24

Pro Tools

Score: 8.54

Brand	Category	Score
Shea Moisture		21.01
WNBA		20.58
Live Nation		19.99
True Religion		12.74
Marni		11.12
Nasty Gal		10.52
Alexander Wang		10.11
Banana Republic		9.62
Coach		9.58
New Era		9.24
Steve Madden		9.24
Pro Tools		8.54
SoundCloud		8.48
Maison Margiela		8.32
JACQUEMUS		8.12
Amazon Music		7.88
NORDSTROM		7.58
Hennessy		7.39
Nice Kicks		6.83
iHeartRadio Music Awards		6.56
Macy's		6.01
Champion		5.97
Verizon		5.92
ESPN		5.78
boohoo		5.77
Sneakerhead		5.49
Loewe		5.48
MTV		5.24
Ableton		5.10
Free People		5.03
Beats Electronics		4.97
Lollapalooza		4.93
Supreme		4.90
CNN		4.77
Paramount Pictures		4.62
Alexander McQueen		4.59
FashionNova		4.48
Urban Outfitters		4.38
ASOS		4.28
TOM FORD		4.19
Versace		4.15
NBA		4.11
Kodak		4.01
Dr. Martens		4.01
OLD NAVY		3.91
Coachella		3.91
NFL		3.85
Los Angeles Lakers		3.81
Marc Jacobs		3.69
BALMAIN		3.68