Vial

Vial — alternative artist from US.

VIAL is a Minneapolis-based indie punk trio of best friends: Drummer Katie Fischer, bassist Taylor Kraemer, and guitarist KT Branscom. The trio joined forces…

Influence: 50.82% Fanbase: 23.21% Trending: 64.63% Career Level: Rising

Top Brand Affinity

Highest overlapping lifestyle brand

— • — • —

As of 2025-09-21

163,700

Social Media Followers

As of 2025-09-21

00:00:00

Hours Airplay

2025-12-29 08:35:18 UTC

Genres

alternativealternative

Biography

VIAL is a Minneapolis-based indie punk trio of best friends: Drummer Katie Fischer, bassist Taylor Kraemer, and guitarist KT Branscom. The trio joined forces via Tinder in mid-2019 and has been blazing a path for themselves since, curating a unique multi-genre amalgamation. Indie rock meets punk influence in soaring melodic hooks ready to sink teeth into all listeners alike, from lifelong punk rockers to budding indie darlings.

Bite marks are left behind by tongue-in-cheek lyrical quips that only burn hotter on the live stage, where devoted fans have been clamoring for more VIAL despite the band only recently beginning to nationally tour with and support acts such as FIDLAR, HUNNY, and Jhariah.

The jury’s in: The insatiable hunger for VIAL’s fresh indie and punk blend after their debut LP 'LOUDMOUTH' was received with high praise will be plentifully satisfied with their steaming-hot sophomore record 'burnout', out now via Get Better Records.

“VIAL know the art of writing a catchy hook and the trick of delivering it at 1.5x speed—and they make good on both throughout. ‘burnout’ is a smash and grab... [the album] will get your blood pumping like you’re present for the real thing.”
— NINA CORCORAN, PITCHFORK

Top Brand Affinities

Report Date: 2025-09-21

Vial indexes high with fans in the 18-24 range in UNITED STATES, CANADA, MEXICO. The skew is heavily female (55%), which clarifies product positioning and tone. Momentum is most visible on Youtube with 7,305 avg views per post; Tiktok rounds out day-to-day engagement. The brand graph leans toward leading lifestyle names, making streetwear, music platforms, and lifestyle products a natural test bed. Choose Vial when the KPI is cultural lift plus measurable fan actions.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Vial score 0.73% — Low bucket.

Followers:163,700

Engagements:1,202

Rate:0.7%

Posts:193

Avg Likes:1,093

Avg Comments:28

Avg Views:12,742

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 163,700 · Engagements 1,202 · Rate 0.7% Posts 193 · Views 12,742 · Avg Likes 1,093 · Avg Comments 28 · Avg Views 12,742	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 54% 25-34: 25% 13-17: 9% 35-44: 8%	Largest: 18-24 (54%); next: 25-34 (25%)
Gender Split	Female: 55% Male: 45% Non-binary/Other: 0%	Skews female (55%)
Top Countries	UNITED STATES (74%) CANADA (4%) MEXICO (3%) GERMANY (3%) UNITED KINGDOM (3%)	Top regions: UNITED STATES (74%), CANADA (4%), MEXICO (3%)
Platform Engagement	Tiktok: 5,437 avg views/post · Youtube: 7,305 avg views/post	Best reach: Youtube 7,305 avg views; best engagement: Tiktok 792 avg likes