Via Vallen Brand Affinity ranks highest Garuda Indonesia at 29.57% . Very Strong. Score DMDB 53.27% | Fanbase 48.01%

Via Vallen — asian artist from ID.

Via Vallen is an Indonesian singer born on October 1, 1991. She gained popularity in the dangdut music genre and has released numerous albums and singles since…

Via Vallen

Established

Country: ID | Gender: female | Artist ID: 11e81bc0-1a0a-5cc8-8f3a-a0369fe50396

Find Artist

Genres

asiandangdutdangdut koplojavanese dangdutlagu jawa

Influential: 53.27% Fanbase: 48.01% Trending: 55.90%

As of: 2025-09-10

Top Brand Affinity

Highest overlapping lifestyle brand

Garuda Indonesia • 29.57% • Very Strong

As of 2025-09-10

30,677,196

Social Media Followers

As of 2025-09-10

00:00:00

Hours Airplay

Scores

Score: DMDB 53.27% | Fanbase 48.01% | Trending 55.90% | CAREER STAGE: MID_LEVEL

Biography

Via Vallen is an Indonesian singer born on October 1, 1991. She gained popularity in the dangdut music genre and has released numerous albums and singles since starting her career in 2008. Via Vallen is known for her powerful vocals and energetic performances, which have earned her a large following in Indonesia and beyond. She continues to be a prominent figure in the Indonesian music scene, collaborating with various artists and consistently releasing new music.

Report Date: 2025-09-10

Via Vallen stands out with 18-24 & 25-34 audiences across INDONESIA, MALAYSIA, UNITED STATES. The profile is heavily male (58%), and content lands hardest on Youtube, where posts average 158,381 avg views per post. Youtube sustains loyal interaction between releases, keeping momentum warm. Affinity clustering shows natural overlap with Garuda Indonesia, Oppo, Unilever, pointing to an obvious runway in streetwear, music platforms, and lifestyle products. That mix of scale and cultural fit makes Via Vallen a low-friction choice for campaigns that need fast awareness and credible adoption.

Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.

ER = (likes + comments + shares) ÷ audience per post ≥ 3.0% = Very Strong 2.0–2.99% = Strong 1.0–1.99% = Moderate < 1.0% = Low

How to read it: Pair ER with reach (views/followers) to gauge intensity and scale.

Connection Strength

Artist Via Vallen score 0.02% — Low bucket.

Brand: Garuda IndonesiaBrand: OppoBrand: Unilever

Followers:30,677,196

Engagements:4,940

Rate:0.0%

Posts:987

Avg Likes:4,141

Avg Comments:878

Avg Views:158,381

Audience Demographics & Key Stats

Metric	Value	Why It Matters
Social Snapshot	Followers 30,677,196 · Engagements 4,940 · Rate 0.0% Posts 987 · Views 158,381 · Avg Likes 4,141 · Avg Comments 878 · Avg Views 158,381	Combine reach (followers/views) with ER to size both impact and responsiveness.
Age Breakdown	18-24: 57% 25-34: 28% 13-17: 11% 35-44: 4%	Largest: 18-24 (57%); next: 25-34 (28%)
Gender Split	Female: 42% Male: 58% Non-binary/Other: 0%	Skews male (58%)
Top Countries	INDONESIA (96%) MALAYSIA (1%) UNITED STATES (1%) HONG KONG SAR CHINA (0%) TAIWAN (0%)	Top regions: INDONESIA (96%), MALAYSIA (1%), UNITED STATES (1%)
Platform Engagement	Instagram: 738 avg likes/post · Youtube: 158,381 avg views/post	Best reach: Youtube 158,381 avg views; best engagement: Youtube 3,403 avg likes

Top Brand Affinities

Garuda Indonesia

Score: 29.57

Oppo

Score: 18.81

Unilever

Score: 14.58

Jafra

Score: 13.75

Stemcell Technologies

Score: 10.69

Daihatsu

Score: 9.40

Yakult

Score: 9.09

Quiksilver

Score: 6.45

Max Mara

Score: 5.75

Carrefour

Score: 4.75

Oriflame

Score: 3.89

ASUS

Score: 3.83

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Top Brand Affinities

Brand	Category	Score
Garuda Indonesia		29.57
Oppo		18.81
Unilever		14.58
Jafra		13.75
Stemcell Technologies		10.69
Daihatsu		9.40
Yakult		9.09
Quiksilver		6.45
Max Mara		5.75
Carrefour		4.75
Oriflame		3.89
ASUS		3.83
Mitsubishi Motors		3.73
Billabong		3.56
Nestlé		3.53
Pizza Hut		3.37
Mitsubishi		2.96
Xiaomi		2.96
Petronas		2.82
Gundam		2.76
Honda		2.27
Volvo		2.19
Suzuki		2.17
Yamaha		2.15
UNIQLO		2.06
Ducati		1.78
Transformers		1.66
Herbalife		1.57
Universal		1.45
Samsung Group		1.44
musical.ly		1.37
Fujifilm		1.13
Toyota		1.06
Supreme		0.99
McDonald's		0.97
Snapseed		0.92
Balenciaga		0.90
Vans		0.82
Google		0.77
Adidas		0.76
National Geographic		0.76
Sony		0.75
Prada		0.62
Travelgram		0.57
Marvel		0.56
Lamborghini		0.54
Pokemon		0.52
Canon		0.49
Louis Vuitton		0.48
Nikon		0.47