VHOOR
Top Brand Affinity
Highest overlapping lifestyle brand
As of 2025-09-09
52,127
Social Media Followers
As of 2025-09-09
00:00:00
Hours Airplay
2025-12-07 12:39:26 UTC
Genres
Biography
----------------------------------------------------
Born and raised in Belo Horizonte, VHOOR is one of today’s leading artists in the contemporary Brazilian electronic music scene. In his productions, the Producer and DJ dissects baile funk in all of its possibilities, further solidifying Brazilian music as an essential element of club culture internationally. With award-winning albums such as "Baile", while Djing clubs and stages all over Europe and North America, including festivals such as Primavera Sound, Sónar and Boiler Room, VHOOR’s music and DJ sets provide an entry point into the vast world of Brazilian club culture while making connections with other global movements across the African diaspora.
VHOOR engages 25-34 & 18-24 audiences with repeatable results in BRAZIL, UNITED STATES, UNITED KINGDOM. The fan base skews heavily male (71%), giving a straightforward map for media and merchandising. Velocity is clearest on Instagram (1,600 avg likes per post), while Instagram keeps conversation loops active. Affinity patterns cluster around OSGEMEOS, Mixcloud, Brahma, indicating authentic resonance in streetwear, music platforms, and lifestyle products. For partners, the upside is strong: relevance today with room to scale tomorrow.
Artist Affinity estimates how strongly an artist's audience overlaps with interest in specific brands, products, and categories. It is derived from aggregated social and behavioral signals—who fans follow, save, click, and engage with—normalized across platforms. Higher affinity suggests better partnership fit and higher likelihood that fans will respond positively to branded content or offers. Use it to shortlist natural brand partners and product concepts that feel authentic to the audience. Combine affinity with Connection Strength (ER) and reach to balance fit with impact. Treat affinity as directional—validate with creative tests and small pilots before scaling.
Audience Demographics & Key Stats
| Metric | Value | Why It Matters |
|---|---|---|
| Social Snapshot |
Followers 52,127 · Engagements 1,600 · Rate 3.1% Posts 78 · Views 0 · Avg Likes 1,600 · Avg Comments 43 · Avg Views 0 |
Combine reach (followers/views) with ER to size both impact and responsiveness. |
| Age Breakdown |
25-34: 54% 18-24: 26% 35-44: 16% 13-17: 2% |
Largest: 25-34 (54%); next: 18-24 (26%) |
| Gender Split |
Female: 29% Male: 71% Non-binary/Other: 0% |
Skews male (71%) |
| Top Countries |
BRAZIL (78%) UNITED STATES (9%) UNITED KINGDOM (2%) FRANCE (1%) PORTUGAL (1%) |
Top regions: BRAZIL (78%), UNITED STATES (9%), UNITED KINGDOM (2%) |
| Platform Engagement | Instagram: 1,600 avg likes/post | best engagement: Instagram 1,600 avg likes |
Top Brand Affinities
OSGEMEOS
Mixcloud
Brahma
Ableton
Akai
Pioneer
Ballantine's
SoundCloud
Live Nation
Lollapalooza
Lojas Renner
Beats Electronics
| Brand | Category | Score |
|---|---|---|
| OSGEMEOS | 83.65 | |
| Mixcloud | 74.13 | |
| Brahma | 48.50 | |
| Ableton | 36.13 | |
| Akai | 29.10 | |
| Pioneer | 26.77 | |
| Ballantine's | 22.38 | |
| SoundCloud | 21.62 | |
| Live Nation | 20.26 | |
| Lollapalooza | 19.21 | |
| Lojas Renner | 14.06 | |
| Beats Electronics | 9.57 | |
| Spotify Music | 9.45 | |
| Itaipava | 9.08 | |
| Pro Tools | 8.87 | |
| Riachuelo | 8.33 | |
| Budweiser | 7.91 | |
| Amstel | 7.54 | |
| Maison Margiela | 6.75 | |
| Rapha | 6.62 | |
| Banco Bradesco | 6.33 | |
| Stone Island | 6.28 | |
| JACQUEMUS | 6.27 | |
| Heineken | 6.24 | |
| Bacardi | 5.44 | |
| Stüssy | 4.51 | |
| Carhartt | 4.27 | |
| Tomorrowland | 4.07 | |
| Urban Outfitters | 4.00 | |
| Hennessy | 3.98 | |
| Oakley | 3.84 | |
| Lacoste | 3.46 | |
| Red Bull | 3.22 | |
| ASOS | 3.19 | |
| Kodak | 2.89 | |
| Monster Beverage | 2.79 | |
| Tinder | 2.50 | |
| Fujifilm | 2.47 | |
| Coachella | 2.42 | |
| Fenty beauty | 2.38 | |
| Jack Daniels | 2.21 | |
| Dr. Martens | 2.20 | |
| MTV | 2.19 | |
| New Balance | 2.11 | |
| ASICS | 2.02 | |
| Vogue | 2.01 | |
| Sneakerhead | 2.01 | |
| Supreme | 1.82 | |
| Nike | 1.72 | |
| Paramount Pictures | 1.71 |
Official Profiles
Login to view Contact
LoginArtist: VHOOR
The map shows every radio station that aired VHOOR today. Use the controls to highlight stations with the most or least airtime.
Top 10 Songs Played Today
- Radio airplay data is being collected. Please check back soon.
Total Streams
No streaming audience data is available for this artist yet.
Concerts
Upcoming events from today (UTC) to the next 6 months.
| Date/Time (UTC) | Event | Venue | Location | Tickets |
|---|---|---|---|---|
| No upcoming concerts found. | ||||
